The Master in E-business program at Poznan University of Economics and Business offers students a comprehensive education in the strategic, technological, and managerial aspects of modern digital commerce. This innovative programme is designed to equip graduates with advanced knowledge and practical skills necessary to succeed in the rapidly evolving digital economy. Students will explore a broad spectrum of topics including e-commerce strategies, digital marketing, online business models, information systems management, cybersecurity, data analytics, and emerging technological trends such as blockchain and artificial intelligence. The curriculum emphasizes the integration of theoretical frameworks with hands-on experience through case studies, projects, and internships, enabling students to develop a deep understanding of how digital tools transform traditional business practices. The program is suitable for individuals aiming to deepen their expertise in digital business environments, improve their leadership capabilities, and enhance their employability in sectors such as retail, finance, logistics, consulting, and technology development. Moreover, the program fosters critical thinking, entrepreneurial mindset, and innovation skills, preparing students to launch their own e-business ventures or lead digital transformation initiatives within established organizations. Candidates will benefit from the university’s strong ties with industry partners, guest lectures by experts, and access to modern technological resources. Upon graduation, students will be well-positioned to pursue careers in digital marketing management, e-commerce development, IT project management, digital consulting, and other roles at the forefront of the e-business industry. The Master in E-business at Poznan University of Economics and Business combines academic excellence with practical relevance, ensuring graduates are ready to meet the challenges of today’s digital world and contribute to the growth of digital economy sectors both locally and globally.
The Master in E-Business program at the Poznan University of Economics and Business is designed to equip students with the comprehensive knowledge and practical skills needed to excel in the rapidly evolving digital economy. Throughout the course, students explore the fundamental principles of electronic business, including the development, implementation, and management of online business strategies. The program emphasizes the integration of information technology with business processes, enabling students to understand the technological infrastructure necessary for e-commerce, digital marketing, and online customer relationship management.
Students will gain expertise in various areas such as web analytics, digital marketing tools, social media management, cybersecurity for online platforms, and the legal and ethical considerations surrounding e-business activities. The curriculum includes modules on e-commerce platforms, digital supply chain management, data analysis, and innovative payment solutions, preparing graduates to develop and oversee digital business initiatives effectively. Practical skills are fostered through case studies, group projects, and internships, allowing students to apply theoretical concepts to real-world scenarios.
The program also emphasizes strategic thinking and entrepreneurial skills, encouraging students to identify new opportunities in the digital marketplace and develop sustainable business models. By participating in workshops and seminars led by industry experts, students stay updated on the latest trends, tools, and technologies shaping the future of e-business. Graduates will be prepared for various roles in online marketing, digital consultancy, e-commerce management, and digital transformation projects across diverse industries.
With a strong focus on both academic excellence and practical application, the Master in E-Business at Poznan University of Economics and Business aims to cultivate innovative professionals who are capable of transforming traditional business models and leading organizations into the digital age. Upon completion, students are well-equipped to pursue careers in national and international companies or to embark on entrepreneurial ventures in the digital economy.
• signed application form;
• High School Diploma (legalized copy in English or Polish, adjusted apostille, i.e. sealed and signed by a Polish consul);
• first degree termination diploma legalized or adjusted apostille;
• verified extract from student's registration book, including list of examination and credits or supplement for diploma;
• Certificate of English language skills;
• entrance medical record;
• proof of medical suport;
• copy of passport;
• copy of visa;
• confirmation of admission and tuition fee payment.Other requirements:
transcript of records which includes the following subjects:
1. Information Technology
2. Computer Programming
3. Design of Information Systems
4. Database Systems
5. Internet Technologies
Additional subjects:
1. Calculus
2. Statistics or Probability Theory (optional)
The financing of the Master in E-business program at Poznan University of Economics and Business is structured to ensure accessibility and sustainability for students. The program primarily offers various forms of financial support, including university scholarships, government grants, and student loans, aimed at facilitating enrollment and continuation of studies. Scholarships are awarded based on academic performance, extracurricular achievements, and socioeconomic background, providing partial or full coverage of tuition fees. The university occasionally partners with industry stakeholders and governmental agencies to secure funding opportunities, such as subsidies or sponsorships, which are then allocated to eligible students. Additionally, students may access external funding options, including Erasmus+ programmes for international exchanges, which sometimes encompass financial support for tuition and living expenses.
The university also offers payment plans that allow students to distribute tuition fees across installments, reducing the upfront financial burden. Moreover, students from outside Poland can explore international scholarship programs or sponsorships offered by their home countries or private organizations. The program’s establishment process involves ongoing evaluation of funding sources to adapt to economic changes and demands. While explicit details about the exact amount of funding available are not publicly detailed, the university's commitment to promoting accessible education through financial aid is a central element of its strategic approach. The overall cost of the program is aligned with other master’s programmes at the university, with inclusive funding options designed to support a diverse student body.
The Master in E-business at Poznan University of Economics and Business is designed to provide students with comprehensive knowledge and practical skills necessary to succeed in the rapidly evolving digital economy. The program focuses on various aspects of electronic business, including digital marketing, e-commerce, online business models, data analysis, digital innovation, and information systems management. Students learn to develop and implement effective e-business strategies, understand cybersecurity concerns, and utilize emerging technologies such as artificial intelligence and blockchain to enhance business operations. The curriculum combines theoretical foundations with practical applications, often involving case studies, project work, and collaborations with industry partners. The program aims to prepare graduates for careers in digital marketing agencies, online retail companies, IT consulting firms, and corporate digital transformation departments. Students have opportunities to deepen their understanding of customer behavior in online environments, digital supply chain management, and the legal aspects of electronic commerce. The program also emphasizes the development of soft skills, such as leadership, communication, and teamwork, which are essential in the dynamic digital business landscape. Teaching methods include lectures, seminars, workshops, and computer lab exercises, ensuring interactive and practical learning. The university may collaborate with local and international companies to provide internships and project opportunities, giving students real-world experience. Upon graduation, students are equipped to analyze e-business processes, manage digital projects, and contribute to the innovation and growth of organizations in the digital sphere. The program is aimed at students interested in technological entrepreneurship, digital transformation, and the strategic management of online business ventures. It seeks to produce graduates who are not only well-versed in current digital trends but also capable of adapting to future technological advancements and market demands. The Master in E-business at Poznan University of Economics and Business is aligned with the needs of the modern global economy, ensuring graduates are competitive in the national and international job markets.
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