MBA with a concentration in Marketing

A UNYP MBA with a focus in Marketing will help you target your career for the right audience

The MBA with a concentration in marketing prepares students for the complex challenges facing companies in a highly competitive environment. Marketing and marketing communications have become key factors in gaining and maintaining market share and corporate positioning. This option is ideal for grooming students for a senior marketing role. The specialist subjects build on the core subjects to provide comprehensive marketing knowledge.

Specialized marketing courses:

• Marketing Research
• Consumer Behavior & Neuromarketing
• Strategic Marketing Management
• Brand Management

Students need to submit the following by online application: https://www.unyp.cz/admissions/application-form

1. UNYP application form

2. Notarized copy of undergraduate university degree - Bachelor’s diploma minimum

3. Official academic transcripts directly from the University, or a notarized copy

4. English language certificate TOEFL +79 IELTS +6.5 CAE A,B,C CPE A,B,C English-medium University undergraduate or higher degree

5. Personal essay - a short essay about how this program will assist with professional and personal goals

6. Two letters of recommendation - from professors or supervisors who can address the candidate’s ability and motivation for enrolling in this program. Form will be delivered to you after the application.

7. Curriculum Vitae – Resume

8. Relevant work experience

9. Copy of ID or passport

10. Application fee of 2,000 CZK (non-refundable) ≅ 80 EUR or 115 USD 11. Motivation interview - after submitting the required documents students are invited for an interview with the MBA Director (in person or by video call)