MBA with a concentration in Marketing

The MBA with a concentration in Marketing at the University of New York in Prague is a comprehensive and dynamic program designed to equip students with the essential knowledge and practical skills necessary to excel in the ever-evolving field of marketing. This program combines rigorous business administration training with specialized coursework in marketing strategies, digital marketing, consumer behavior, branding, and market research. Through a blend of lectures, case studies, group projects, and real-world internships, students gain a deep understanding of modern marketing tools and techniques, preparing them to lead innovative marketing initiatives in diverse industries. The curriculum emphasizes strategic thinking, analytical skills, and leadership capabilities, ensuring graduates are well-equipped to develop effective marketing campaigns, analyze market trends, and utilize the latest digital platforms to reach targeted audiences.

The program is designed for ambitious professionals aiming to advance their careers or transition into marketing roles. It fosters a global perspective by integrating international case studies and collaboration with industry partners worldwide. Students benefit from experienced faculty members who bring both academic expertise and practical industry insights, enabling a rich learning experience grounded in real-world applications. Additionally, the program provides networking opportunities with local and international business leaders, opening doors to potential employment and collaborative projects.

The University of New York in Prague’s state-of-the-art facilities and supportive academic environment create an ideal setting for advanced study and personal development. Graduates of the MBA in Marketing will be prepared to take on leadership roles within marketing departments, consultancy firms, or start their own ventures. They will possess a strategic mindset, a comprehensive understanding of marketing principles, and the ability to adapt to fast-changing digital landscapes. Whether seeking to climb the corporate ladder or launch a new marketing initiative, students will find this program to be an invaluable step toward achieving their professional goals.

Specialized marketing courses:

• Marketing Research
• Consumer Behavior & Neuromarketing
• Strategic Marketing Management
• Brand Management

Students need to submit the following by online application: https://www.unyp.cz/admissions/application-form

1. UNYP application form

2. Notarized copy of undergraduate university degree - Bachelor’s diploma minimum

3. Official academic transcripts directly from the University, or a notarized copy

4. English language certificate TOEFL +79 IELTS +6.5 CAE A,B,C CPE A,B,C English-medium University undergraduate or higher degree

5. Personal essay - a short essay about how this program will assist with professional and personal goals

6. Two letters of recommendation - from professors or supervisors who can address the candidate’s ability and motivation for enrolling in this program. Form will be delivered to you after the application.

7. Curriculum Vitae – Resume

8. Relevant work experience

9. Copy of ID or passport

10. Application fee of 2,000 CZK (non-refundable) ≅ 80 EUR or 115 USD 11. Motivation interview - after submitting the required documents students are invited for an interview with the MBA Director (in person or by video call)

The financing of the MBA with a concentration in Marketing program at the University of New York in Prague is structured to accommodate a diverse range of students. The university offers several options to facilitate funding, including installment plans, scholarships, and possibly loans. The tuition fees for the program are competitive within the region and reflect the high-quality education and international standards upheld by the university. Students can opt for various payment schemes, which might include full upfront payment or staggered payments through installment plans, designed to ease financial burden and improve accessibility.

The university also provides information about scholarships and financial aid opportunities, which are awarded based on merit, need, or a combination of both. These scholarships aim to support talented students and promote diversity within the student body. Additionally, students are encouraged to explore external funding sources, such as government-sponsored student loans or private financial institutions willing to finance postgraduate studies. The university's dedicated financial aid office offers guidance and support in securing funding, preparing necessary documentation, and understanding the repayment options associated with loans.

Furthermore, the program’s cost structure typically includes fees for tuition, registration, materials, and other administrative charges, which are clearly communicated at the start of the admission process. The university ensures transparency in all financial matters and provides detailed information to prospective students regarding the total cost of the program, payment deadlines, and consequences of late payments. International students are advised to consider foreign exchange rates and banking fees when planning their finances. The university strives to make advanced business education accessible by providing comprehensive financial support mechanisms tailored to the needs of a global student body.

The MBA with a concentration in Marketing at the University of New York in Prague offers a comprehensive and globally-oriented business education designed to equip students with advanced managerial skills and specialized marketing expertise. The program's curriculum is thoughtfully structured to blend core business disciplines with a focused study of modern marketing strategies, digital marketing, consumer behavior, branding, market research, and strategic planning. Students benefit from a faculty comprising experienced academics and industry professionals who bring practical insights and real-world case studies into the classroom, fostering an interactive and applied learning environment.

The program emphasizes developing strategic thinking, leadership, and communication skills essential for managing marketing functions in diverse organizational contexts. It integrates theoretical knowledge with practical application, encouraging students to undertake projects, case analyses, and marketing simulations that mirror contemporary challenges faced by global businesses. The curriculum is periodically reviewed to incorporate emerging trends and technologies in marketing, ensuring graduates are well-prepared for the dynamic digital landscape.

Students have access to various extracurricular opportunities, including internships, workshops, seminars, and networking events with industry leaders, which enhance their professional development and career prospects. The program also promotes cross-cultural understanding and international perspectives, aligning with the university's global outlook and diverse student body.

Graduates of the MBA with a concentration in Marketing gain the ability to develop innovative marketing strategies, analyze market data effectively, and lead marketing teams in multinational organizations. They are well-equipped to pursue careers in brand management, digital marketing, market research, advertising, and product development. The program's flexible format, including part-time options, allows working professionals to advance their careers while studying.

The University of New York in Prague is committed to providing high-quality education that combines academic excellence with practical relevance. Its strong alumni network, partnership with industry, and commitment to research excellence help support graduates throughout their professional journeys. Overall, this MBA specialization prepares students not only to succeed in the competitive marketing field but also to become influential leaders shaping the future of global business.