Media and Communication

The Bachelor of Media and Communication at Swinburne University of Technology offers students a comprehensive and dynamic education in the rapidly evolving fields of media, communication, and digital technology. This program is designed to equip students with the essential skills and knowledge required to excel in various industries such as journalism, public relations, advertising, digital media, corporate communication, and multimedia production. Through a combination of theoretical foundations and practical applications, students will explore the ways media shapes society, influences public opinion, and facilitates communication in an increasingly interconnected world. The curriculum covers key areas including media theories, communication strategies, media production, digital storytelling, content creation, and media ethics. Students will also develop critical thinking, research, and analytical skills to evaluate media influences and understand the impact of emerging technologies. The program emphasizes hands-on learning through projects, internships, and collaborations with industry partners, providing students with real-world experience that enhances their employability and prepares them for diverse career pathways. Swinburne’s state-of-the-art facilities, including media labs and production studios, support innovative learning and content creation. The program also offers opportunities for specialization in areas such as journalism, strategic communication, or digital media, allowing students to tailor their education to their career aspirations. Graduates of the Bachelor of Media and Communication are well-positioned to enter the workforce as media practitioners, communication specialists, content creators, or media researchers. They will possess the skills necessary to adapt to the fast-changing media landscape and contribute meaningfully to society, whether through traditional media outlets or new digital platforms. With a focus on ethical, responsible, and socially aware communication, this program aims to develop graduates who are competent, versatile, and ready to lead in the diverse and dynamic media environment of the future.

On completion of this Public Relations major students could be qualified to be a member of the Public Relations Institute of Australia (PRIA) and should confirm eligibility with the Institute. The Advertising major is professionally accredited by the Media Federation of Australia (MFA).

• Year 12 or equivalent.
  VCE prerequisites: Units 3 and 4: the absolute minimum study score of 25 in English (or equivalent) or even 30 in English (EAL). Extra performance criteria and requirement requirements may also apply. English language requirements - satisfactory completion of one of these following: Swinburne's English for Academic Purposes (EAP 5 higher level) with overall 65 percent, all of skills 65 percent
• Minimum IELTS overall group of 6.0 (Academic Module) with no individual band below 6.0
• TOEFL iBT (web-based ) minimum score of 75 with a reading ring at least 18 and writing ring at least 20
• Pearson (PTE) minimum score of 50 (no real skills less than 50)
• every other equivalent assessment of English language competence.

The financing studies for the Media and Communication program at Swinburne University of Technology encompass a range of options designed to support students financially throughout their academic journey. Students can explore various sources of financial assistance, including government loans, scholarships, grants, and personal funding. Australian citizens and permanent residents may be eligible for government loans such as the Higher Education Loan Program (HELP), which covers tuition fees and can be repaid through the taxation system once the student’s income exceeds a certain threshold. International students are typically responsible for paying tuition fees upfront or through payment plans; they may also consider scholarships or external funding sources to support their study expenses. Swinburne University offers a selection of scholarships for high-achieving students and those demonstrating financial need. These scholarships can significantly reduce the cost of tuition and other associated expenses. Additionally, students are encouraged to apply for external scholarships, grants, or sponsorships from industry partners or government programs. Part-time work options are also available to students studying in Australia, providing opportunities to supplement their income while gaining work experience relevant to their field of study. The university provides detailed guidance and support services to help students understand the financial obligations and identify suitable funding avenues. International students should also consider costs related to visas, health insurance such as OSHC, accommodation, and daily living expenses, which are important components of overall study financing. Planning and managing finances effectively is crucial for academic success, and Swinburne’s dedicated support services aim to assist students in budgeting and financial planning throughout their studies. Overall, the program’s financing options are designed to make higher education accessible while encouraging students to explore diverse funding opportunities to support their educational goals in Media and Communication.

The Bachelor of Media and Communication at Swinburne University of Technology offers a comprehensive program designed to equip students with a broad understanding of the media landscape and essential communication skills. The curriculum combines theoretical knowledge with practical experience, preparing graduates to meet the evolving demands of the media industry. Students explore various disciplines, including journalism, public relations, media production, digital communication, and social media management. The program emphasizes critical thinking, media analysis, content creation, and strategic communication, enabling students to develop innovative solutions in a dynamic environment. Swinburne's strong industry connections facilitate internships and practical projects, giving students real-world experience and networking opportunities. The program also focuses on emerging digital technologies and their implications for media practice, ensuring graduates stay current with industry trends. Students can engage with multidisciplinary approaches by collaborating across different media forms and understanding audience engagement strategies. The university's modern facilities, including media labs and production studios, support hands-on learning. Graduates of the Bachelor of Media and Communication are well-equipped for careers in journalism, digital marketing, media planning, content creation, social media management, and corporate communication. Additionally, the program prepares students for postgraduate study or research in media and communication fields. With an emphasis on innovation and critical analysis, the degree aims to produce adaptable professionals capable of shaping the future of media and communication industries globally.