Media and Communication

The Bachelor of Media and Communication at Swinburne University of Technology is a comprehensive program designed to equip students with the critical skills and practical knowledge required to thrive in the dynamic and evolving media landscape. This degree offers a broad overview of the core principles of media theory, communication practice, digital media production, journalism, public relations, and marketing, ensuring graduates are well-prepared for a diverse range of careers within the media industry. Throughout the course, students engage with contemporary issues such as media ethics, media regulation, digital storytelling, and the impact of social media on society, fostering critical thinking and analytical skills essential for navigating the modern media environment. The program emphasizes hands-on learning, with opportunities for students to develop real-world skills through internships, industry projects, and collaborations with media organizations. Students learn how to produce high-quality multimedia content, manage media campaigns, and understand audience engagement strategies. The curriculum is designed to combine theoretical frameworks with practical applications, enabling students to understand the role of media and communication in shaping public opinion, culture, and society at large. Graduates of this program will be equipped to pursue careers in journalism, digital media production, content creation, public relations, corporate communication, and media management. Swinburne's strong industry connections, modern facilities, and focus on experiential learning ensure students gain relevant experience and are well-positioned to enter the workforce upon graduation. The Bachelor of Media and Communication at Swinburne is ideal for individuals passionate about media, eager to develop their creative and analytical skills, and interested in making a positive impact through effective communication strategies in a fast-changing digital world.

On conclusion of the Public Relations major students may be eligible to become member of the Public Relations Institute of Australia (PRIA) and should confirm eligibility with the Institute. The Advertising major is professionally accredited by the Media Federation of Australia (MFA).

• Year 12 or equivalent
• VCE prerequisites: Units 3 and 4: a minimum study score of 25 in English (or equivalent) or even 30 in English (EAL). Extra performance criteria and requirement requirements may also apply. English language requirements - satisfactory conclusion of a few of the following: Swinburne's English for Academic Purposes (EAP 5 advanced level level) with overall 65 percent, all of skills 65 percent
• Minimum IELTS overall band of 6.0 (Academic Module) with no single band below 6.0
• TOEFL iBT (web-based ) minimum score of 75 using a hearing band at least 18 and writing band at least 20
• Pearson (PTE) minimum score of 50 (no communicative skills less than 50)
• every other equivalent assessment of English language competence. Notice: A necessity for several courses, the Pearson Test of English Academic (PTE Academic) can currently be done on campus at Hawthorn.

The Bachelor of Media and Communication at Swinburne University of Technology offers a range of financing options to support students throughout their studies. Domestic students can access government-funded schemes such as FEE-HELP, which is an income-contingent loan that allows eligible students to defer the payment of their tuition fees until they are earning above the minimum repayment threshold. This scheme significantly reduces the upfront financial burden and makes higher education more accessible. Additionally, students may qualify for state or federal scholarships based on academic excellence, financial need, or specific criteria such as achievements in media and communication fields. Swinburne also provides information about external scholarships from various organizations and industry bodies, which students are encouraged to apply for to supplement their funding.

International students enrolling in the program are required to pay tuition fees upfront, but several payment plans are available to spread the cost over the duration of their studies. These can include installment arrangements, allowing students to manage their finances better and avoid financial strain. Additionally, international students may consider external scholarships, sponsorships, or part-time work opportunities in Melbourne to support their studies financially.

Swinburne University offers comprehensive financial counseling and support services to help students navigate their funding options and budget effectively. Students are encouraged to plan their finances early and explore all available avenues of financial aid. The university’s careers and employability services can also assist students in finding part-time work opportunities on or near campus, which can help offset costs and gain practical experience in the media and communication industry.

Overall, the university aims to make media and communication studies accessible through various financial support mechanisms, ensuring that students from diverse backgrounds can pursue their academic and career goals without undue financial stress. Whether through government loans, scholarships, payment plans, or external funding sources, Swinburne is committed to helping students secure the necessary financial support to complete their degree successfully.

The Bachelor of Media and Communication at Swinburne University of Technology offers students a comprehensive education in the dynamic fields of media, communications, and journalism. This program is designed to equip students with both theoretical knowledge and practical skills that are essential for thriving in the rapidly evolving media environment. The curriculum covers a wide range of topics including media industries, digital communication, journalism, media production, and communication theory. Students have the opportunity to develop their abilities in writing, editing, content creation, media analysis, and digital storytelling through various hands-on projects and industry placements.

The program emphasizes the importance of understanding media's role in society, politics, and culture, preparing graduates to critically analyze media content and understand its impact on public opinion and behavior. Students are encouraged to explore contemporary issues such as media ethics, audience engagement, and the influence of new technologies like social media and mobile communication. The course also provides training in multimedia production, including audio and video content, enabling students to create professional-quality digital media outputs.

Swinburne’s strong industry connections allow students to engage with media professionals through internships, guest lectures, and collaborative projects. The university uses modern facilities, including media labs and editing suites, to ensure students gain hands-on experience with the latest tools and technologies. Graduates of this program are well-prepared for careers in journalism, media production, digital marketing, communication consultancy, public relations, and media management. They are equipped with critical thinking skills, media literacy, and technical expertise to excel in various roles within the media and communication industries.

The program also offers pathways for further study, including honors degrees and postgraduate qualifications in related fields, fostering ongoing professional development. Overall, the Bachelor of Media and Communication at Swinburne aims to produce versatile, innovative, and ethically responsible media practitioners who can adapt to the changing landscape of global communication.