Media and Communication (Professional)

The Bachelor of Media and Communication (Professional) at Swinburne University of Technology offers students a comprehensive education designed to prepare them for dynamic careers in the media and communication industry. This program integrates theoretical foundations with practical skills, ensuring graduates are equipped to meet the evolving demands of media professionals in a digital world. Throughout the course, students will explore a broad range of topics including journalism, public relations, media production, storytelling, digital communication, and critical analysis of media content. The curriculum emphasizes hands-on learning, providing opportunities for students to engage in real-world projects, internships, and industry placements which enhance their employability upon graduation.

The program is structured to foster creativity, analytical thinking, and ethical awareness, enabling students to craft compelling narratives and develop strategic communication campaigns for diverse audiences. With access to state-of-the-art facilities and industry-standard software, students will gain practical experience in areas such as video editing, graphic design, social media management, and content creation. The program also encourages international perspectives and intercultural communication, preparing students for careers in a globalized media environment.

In addition to core media and communication subjects, students can tailor their degree with elective units that align with their interests, whether in media management, public relations, digital content, or journalism. The professionally-oriented nature of this degree ensures graduates are well-prepared for roles in media agencies, corporate communications, government, nonprofit organizations, and freelance opportunities. Support services and industry connections provided by Swinburne strengthen students' readiness for employment and ongoing professional development. Graduates of the Bachelor of Media and Communication (Professional) will leave the program with a portfolio of work, critical insights into media practices, and the skills necessary to succeed and innovate in a fast-paced, media-driven world.

The Bachelor of Media and Communication (Professional) at Swinburne University of Technology is a comprehensive program designed to equip students with the practical skills and theoretical knowledge necessary to excel in the dynamic media industry. This program offers a balanced blend of communication theory, media production, content creation, and industry engagement, ensuring graduates are ready to meet the demands of contemporary media organisations. Throughout the degree, students will explore various aspects of media and communication, including journalism, digital media, public relations, advertising, and media management. The curriculum emphasizes hands-on experience through workshops, internships, and industry projects, providing students with real-world exposure and professional networks. Students will learn how to craft compelling narratives, utilize digital tools for content creation, and develop strategic communication campaigns. The program also covers media ethics, media law, and the social impacts of media, fostering critical thinking and responsible practice among students. Emphasis is placed on developing skills in multimedia storytelling, video production, social media management, and data analysis, preparing graduates for diverse roles in media agencies, corporate communications, broadcasting, and online platforms. The professional focus of the degree ensures that students not only acquire technical competencies but also understand the broader context of media industries, including audience engagement and media literacy. Collaborative projects and industry partnerships are integral to the program, providing opportunities for networking and professional development. Upon graduation, students will be well-prepared to pursue careers in media production, digital content creation, public relations, media management, or further study in related fields. The Bachelor of Media and Communication (Professional) at Swinburne aims to foster innovative, ethical, and strategic communicators who can adapt to the ever-evolving landscape of media and technology.

• Year 12 or equivalent
• VCE prerequisites: Units 3 and 4: the absolute minimum study score of 25 in English (or equivalent) or even 30 in English (EAL). More performance criteria and requirement requirements may also apply. English language requirements - satisfactory conclusion of a few of the following: Swinburne's English for Academic Purposes (EAP 5 higher level level) with overall 70%, all skills 65 percent
• Minimum IELTS overall band of 6.5 (Academic Module) with no individual band below 6.0
• TOEFL iBT (internet-based) minimum score of 79 with a studying ring a minimum of 18 and writing ring a minimum of 20
• Pearson (PTE) minimum score of 58 (no communicative skills significantly less than 50)
• every equal assessment of English language proficiency. Notice: A necessity for several lessons, the Pearson Test of English Academic (PTE Academic) can now be done on campus in Hawthorn.

The Bachelor of Media and Communication (Professional) at Swinburne University of Technology offers a range of financing options to support students throughout their studies. Domestic students may be eligible for government-funded financial assistance schemes such as os-eligibility for Youth Allowance, Austudy, or other youth income support programs, which can help cover living expenses. Additionally, students can apply for government loans like HELP (Higher Education Loan Program), which allows eligible students to defer payment of their tuition fees until they are earning above a certain income threshold.

Swinburne University also provides various scholarship opportunities for both domestic and international students, such as academic excellence scholarships, diversity scholarships, and specific scholarships for students enrolled in media and communication programs. These scholarships can significantly reduce the financial burden by providing either full or partial fee waivers, or stipends that support living expenses. Students are encouraged to apply early as competition can be high.

Part-time work options are a common method of financing studies at Swinburne, given the university’s proximity to Melbourne's CBD and its vibrant local job market. International students are permitted to work up to 40 hours per fortnight during semester and unlimited hours during semester breaks, which can help supplement their income.

Students also have access to flexible payment plans introduced by the university, allowing installment-based payments for tuition fees. Many students seek private loans or education-specific financing options available in their home countries or through international banks and financial institutions. These options vary based on individual circumstances and eligibility.

Furthermore, Swinburne's Career Services and Student Support Services offer financial planning advice and assistance to help manage study costs effectively. Some students may also explore external grants, sponsorships, or employer-sponsored study arrangements, especially those who are already employed in relevant industries seeking further specialization through their studies.

Overall, the program’s financing landscape is designed to cater to the needs of a diverse student body, providing multiple pathways for funding one's education in media and communication. It is recommended that prospective students visit the official Swinburne University website and consult the student financial aid office for the most current and tailored information regarding available financial assistance programs.

The Bachelor of Media and Communication (Professional) at Swinburne University of Technology is a comprehensive undergraduate program designed to prepare students for diverse careers within the media and communication industries. The program integrates theoretical knowledge with practical skills to equip graduates with a solid foundation in media practices, communication theories, and digital technologies. Students gain an understanding of media production, content creation, digital storytelling, and the strategic communication essential for contemporary media environments. The curriculum includes core subjects that cover media industries, communication research, and media ethics, alongside specialized electives allowing students to tailor their studies to areas such as journalism, advertising, public relations, and digital media. Practical experience is emphasized through industry placements, projects, and workshops, providing students with real-world skills and networking opportunities. The program also fosters critical thinking, creative problem-solving, and effective communication, preparing graduates for employment in dynamic and rapidly evolving media landscapes. Swinburne’s strong industry connections and focus on innovative media technologies ensure students are well-versed in current industry practices. Upon completion, graduates are equipped to pursue careers in media production, digital content creation, media planning, communication consultancy, and related fields across various sectors including entertainment, corporate communications, non-profit organizations, and government agencies. The program supports career development through internship opportunities, industry partnerships, and a focus on digital literacy to meet the demands of modern media environments. Overall, the Bachelor of Media and Communication (Professional) offers a balanced mix of academic study and practical application, making it a strong choice for students interested in pursuing a media-centric career.