Bachelor of Arts (BA) in Public Relations with New Media

The Bachelor of Arts (BA) in Public Relations with New Media at Cork Institute of Technology is a comprehensive undergraduate programme designed to equip students with the essential skills and knowledge required to excel in the dynamic field of public relations and digital media. This course blends traditional public relations theories and practices with innovative digital communication strategies, reflecting the evolving landscape of media and information dissemination. Throughout the programme, students will engage with modules that cover core concepts such as communication principles, media management, strategic communication planning, and audience engagement, while also gaining practical skills in content creation, social media management, online branding, and digital marketing.

The curriculum places a strong emphasis on experiential learning, encouraging students to develop real-world portfolios through projects, internships, and collaborative initiatives with industry partners. This approach ensures graduates are not only theoretically proficient but also practically prepared to meet the demands of modern communication environments. Students will explore various media platforms and technologies, learn to craft compelling messages across multiple channels, and analyze media trends to develop effective public relations campaigns. The programme also emphasizes ethics and professional standards in media practices, preparing students to navigate complex societal issues responsibly.

With a focus on the digital aspect of public relations, the course offers specialist modules in new media, digital tools, analytics, and online reputation management. These skills are increasingly vital in a world where digital presence significantly influences organizational success. The programme also fosters critical thinking, problem-solving, and interpersonal skills, which are essential for building and maintaining relationships with diverse stakeholders. Graduates of this course are well-positioned for careers in corporate communications, media consultancy, digital marketing, event management, and other related fields.

Cork Institute of Technology's innovative teaching methods, industry connections, and supportive learning environment make this programme an ideal choice for students passionate about media, communication, and technology. By the end of their studies, students will be equipped to launch their careers in the fast-paced and ever-changing domain of public relations with a strong digital focus, contributing effectively to organizational objectives and societal communication needs.

The Bachelor of Arts in Public Relations with New Media at Cork Institute of Technology offers students a comprehensive education in the principles and practices of strategic communication in the digital age. The programme is designed to equip graduates with the essential skills needed to excel in the dynamic field of public relations, with a strong emphasis on the integration of traditional communication methods and emerging digital platforms. Throughout the course, students will explore core topics such as media relations, corporate communication, crisis management, and brand development, alongside specialized modules in new media tools, social media strategy, content creation, and digital storytelling. The curriculum combines theoretical foundations with practical applications, ensuring students gain real-world experience through internships, project work, and industry collaborations. Students will learn to craft compelling messages, manage stakeholder relationships, and leverage technological innovations to enhance organizational reputation and influence public perception. The programme also emphasizes the importance of ethical communication and cultural awareness in a globalized media landscape. Graduates of this degree will be well-prepared for careers in public relations agencies, corporate communication departments, media organizations, and freelance consultancy. They will possess the critical thinking, creativity, and technological proficiency necessary to adapt to the continuously evolving media environment. The programme is delivered by experienced industry professionals and academic experts who are committed to fostering students' professional development and ensuring they graduate with the relevant skills, knowledge, and confidence to succeed in the fast-paced world of public relations and new media.

Program Requirements:
Applicants to the Bachelor of Arts in Public Relations with New Media at Cork Institute of Technology should hold a minimum of two Higher Level Leaving Certificate Grades at C or above in two distinct higher level subjects, including Irish and English or their equivalents. Additionally, applicants are expected to demonstrate a keen interest in media, communication, and digital technologies, with relevant prior experience or a portfolio demonstrating engagement in these areas being advantageous. Academic performance in relevant subjects such as Communications, Media Studies, Journalism, or related fields may be considered during the selection process. International students are required to meet specified English language proficiency standards, typically a minimum IELTS score of 6.0 with no band less than 5.5, or equivalents such as TOEFL or Pearson Test of English scores, demonstrating their ability to communicate effectively in an academic environment.
Candidates may be asked to attend an interview or provide a personal statement outlining their interest in the programme and career aspirations. The programme emphasizes practical skills development, so relevant work experience or extracurricular activities in media production, public relations, or digital communications could enhance an applicant's application. Successful applicants will have demonstrated strong written and verbal communication skills, creativity, and an aptitude for engaging with new media platforms. Those without traditional academic qualifications may be considered under the institute’s mature student or alternative entry schemes, which assess potential through life experience and motivation.
Applicants are advised to review the specific entry requirements listed on the Cork Institute of Technology website and ensure they meet the criteria before applying. The programme aims to attract students with a passion for innovative communication practices and a desire to develop skills in media relations, digital content creation, and strategic communication within a contemporary media landscape.

Tuition fees for the Bachelor of Arts in Public Relations with New Media at Cork Institute of Technology typically vary depending on the student’s residency status. For EU/EEA students, the annual tuition fee is generally around €4,500 to €6,000. Non-EU students may face higher fees, approximately €12,000 to €15,000 per year. These figures are subject to change and should be confirmed with the university’s official sources for the most accurate and current information. In addition to tuition, students should budget for the cost of textbooks, software licenses, and other educational materials, which can amount to approximately €500 to €1,000 annually.

Cork Institute of Technology offers various financial aid options for eligible students. These include government-backed student grants, scholarships based on academic merit or financial need, and part-time employment opportunities on or near campus. The Student Assistance Fund provides support for students facing financial hardship, helping cover costs related to tuition fees, accommodation, or daily expenses. International students are encouraged to explore scholarship options specifically for non-EU applicants, which may include partial tuition waivers or grants.

Students are also advised to consider the cost of living in Cork, which includes accommodation, transportation, food, health insurance, and leisure activities. On-campus accommodation can cost between €100 and €200 per week, while off-campus options vary based on location and type. Cork is known for its manageable cost of living compared to larger Irish cities, making it an attractive location for students.

Funding possibilities extend to student loans provided by financial institutions in Ireland and Ireland-based organizations. The Irish government supports students through the SUSI (Student Universal Support Ireland) grant scheme, which offers means-tested grants that can significantly reduce the financial burden of higher education. Eligibility is based on factors such as income, residency status, and course duration.

Students are encouraged to plan their finances early and explore all available options to fund their studies effectively. Some students may choose to combine scholarships, part-time work, and loans to cover their educational expenses comprehensively. Applying for financial aid should be done well in advance of course commencement, and applicants should prepare necessary documentation such as proof of income, academic records, and residency status.

In summary, the financing of the Public Relations with New Media program involves multiple components, including tuition fees, living costs, educational materials, and potential financial support from scholarships and grants. By carefully planning and researching available options, students can make their education financially manageable.

The Bachelor of Arts in Public Relations with New Media at Cork Institute of Technology (CIT) is a comprehensive program designed to equip students with modern skills in communication, media, and public relations within a digital landscape. The curriculum combines theories of communication, media practice, and public relations strategies with practical skills in digital media, social media platforms, content creation, and online engagement. Students explore core concepts such as media ethics, communication management, branding, crisis communication, and strategic planning tailored for both traditional and new media environments.

Throughout the course, students gain hands-on experience through internships, live projects, and collaborations with industry partners, which help them develop professional competencies relevant to the rapidly evolving media landscape. The program emphasizes the importance of digital literacy, multimedia production, and data analytics to help students adapt to changing media consumption habits. Graduates are prepared for careers in public relations agencies, corporate communications departments, media consultancies, and other organizations requiring strategic communication expertise in the digital age.

The course also covers emerging trends in media technology, including content management systems, video production, podcasting, and social media marketing. Students are encouraged to develop critical thinking, creativity, and ethical judgment crucial for managing information flow and reputation in a digital environment. The program's modules are designed to foster effective written and oral communication skills, digital storytelling, and audience engagement techniques.

CIT’s strong focus on practical application, industry links, and innovative teaching methods aim to produce graduates who are not only knowledgeable but also adaptable and forward-thinking in their approach to public relations and new media. The program prepares students to meet industry standards and challenges in a globalized, digital-centric media environment, making them valuable assets to potential employers. The course duration typically spans three years for full-time study, with opportunities for part-time study and work placements included to enhance employability.