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Growing competition means that service leadership never stands still. How can service innovation be stimulated, realised and sustained? How can promising service offerings be scaled up with growth in both revenue and margin? The rising demand for service innovation has huge implications for competences and the knowledge base that underpins them. People are needed who can understand service value and have the ability to rapidly create a definable, repeatable, scalable and unique market success.

The degree programme in Service Innovation and Design is an ideal vehicle to create distinctive competences. This professional program educates students from diverse backgrounds to become practicing service developers.

The aim of the programme is to provide students with multidisciplinary knowledge in service innovation and design through advanced studies of different service theories and their implications for service innovation and design practice. The programme brings students to the forefront of recent development in the service innovation and design field by including supervised development training. Another important objective is to improve students' competences in combining academic rigour with managerial relevance when working on independent projects. Compulsory study modules are:

* Business and Management Competences in Service Innovations (15 ects credits)
* Value Creating Competences (15 ects credits)
* User-centric Service Design Competences (15 ects credits)
* Thesis: a service development project (30 ects)

A central theme of the studies is that services (both commercial B-to-C and B-to-B as well as non- profit) possess a set of unique characteristics that require a distinctive approach to strategy, innovation and design. In the beginning of the studies students acquire competences related to deeply understanding the customers/users, their unmet needs, their behaviours in their natural environment. Then methodologies of futures studies as well as various service design tools and methods are learned. They are all preceding competences which form the basis for going deeply into the new service development process. Also branding, commercializing and selling competences are developed.
The elective study units (15 ects credits) enable students to pursue their specific interests, as well as overcome deficiencies in their design preparation. With faculty advice, these study units may also be selected from the other Master's programmes at Laurea or provided by international partner universities. With the university partners different kind of shared intensive courses, research and development projects and conferences will also be arranged. The program of study culminates in a thesis project.

Bachelors degree and three years of relevant work experience after graduation. English Language Requirements IELTS band: 6 TOEFL paper-based test score : 550 TOEFL iBT® test: 79 Work Experience No work experience is required. At least three years of work experience after the Bachelor's degree

A scholarship scheme which covers the tuition fee for the second and third terms is available. The scholarships are meant for those paying students who show good results in their studies, i.e. the number and level of the ECTS credits, during the first and second semester. A free form application for the scholarship together with the transcript of records must be submitted to the Unit Director for each semester not later than 10 January for the Spring Semester and 10 September for the Autumn Semester.