Tourism Guidance

The Bachelor’s Degree in Tourism Guidance at Yasar University is a comprehensive undergraduate program designed to prepare students for a dynamic career in the tourism industry. This program aims to equip students with the essential knowledge, skills, and competencies required to effectively guide and inform tourists, ensuring they have memorable and culturally enriching experiences. Throughout the program, students will explore various aspects of tourism, including cultural heritage, travel management, customer service, and communication skills, all within a modern educational framework that emphasizes practical training and industry engagement.

The curriculum covers a wide range of subjects such as tourism principles, history and culture of Turkey, foreign languages (primarily English and other relevant languages), tourism marketing, and legislation related to tourism activities. Students will also develop strong interpersonal and presentation skills, enabling them to serve diverse groups of visitors, from individual travelers to large tour groups. Practical experience is a key component of the program, with internships and field trips arranged to give students firsthand insight into the tourism sector and real-world guidance practices.

Yasar University’s Tourism Guidance program also focuses on the development of professional ethics and sustainable tourism practices, preparing students to work responsibly in environments that value cultural preservation and environmental protection. Through a combination of classroom instruction, workshops, seminars, and industry collaborations, students will gain a well-rounded education tailored to the evolving needs of the tourism industry.

Graduates of this program will be qualified to work as licensed tourism guides in Turkey and abroad, contributing to the promotion of Turkey’s rich cultural heritage and natural attractions. They will have the ability to communicate effectively in multiple languages, understand the historical and cultural significance of various sites, and deliver engaging and informative tours to visitors. The program aims to foster a passion for cultural exchange, tourism development, and hospitality excellence, empowering students to become influential professionals in the vibrant tourism sector.

Detailed Course Facts

• USD 10500 Year (National)
• USD 10500 Year (International)

Course Content

The students who are the member of the department have both long term or short term industrial internship, placement and study abroad opportunities in any European country with the Erasmus Exchange Programs. In addition to this, they will be able to participate the ACEEPT (Association of European Training Centers in Tourism) Intensive Week Programs, organized every year in a different member country by receiving an official participation certificate. The students of Department of Tourism have been participating for 5 years to this important event.

As with the prospective graduates of the department could find the jobs at travel agencies, tourism bureaus tour operators and transportation companies, they could also be the entrepreneurs in their specific fields. Tourist guides will be able to have jobs at the tourism bureaus or museums in the destinations, and they introduce the historical, cultural heritage and natural assets to the visitors. With the increase in the number of graduates who will serve the visitors from the countries like Russia, Germany which sent the large amount of visitors to our country for many years and the visitors from China which has an increasing share in international tourism in every year, so both the tourism sector will be met the need of qualifed employees and the graduates will have a large spectrum of employment opportunities.

In addition to above mentioned job opportunities, the students of the department can take the courses from the department of Tourism Management where most of the courses are joint with the department of Tourism Guidance and so they will also be able to graduate from this department obtaining the double degree.

The graduates can have the job opportunities in the following areas and ways,

• As Tour/Tourist Guides in the relatively less known and spoken languages.
• As the Representatives of Incoming Travel Agencies for Foreign Tour Operators.
• As the Representatives in the local and regional Travel Agencies.
• As the members of transportation sector, especially of Air Transportation.
• As an independent/individual tour operator.

English Language Requirements

TOEFL paper-based test score : 550 TOEFL iBT® test : 79

To study at this university, you have to speak English. We advice you to

Requirements

For National Students (First-Cycle / Undergraduate Programmes)

• High School Diploma
• Placement through centralized national university placement examination (YGS) administered by Student Selection and Placement Center (ÖSYM). Student Selection and Placement Center (ÖSYM) is responsible to place students according to their YGS scores.
• Certificate of Yasar University Foreign Language Achievement Test (FLAT) or Paper Based TOEFL (PBT) score of 550, or Computer Based TOEFL (CBT) score of 213 or Internet Based TOEFL (IBT) score of 79, or equivalent. (Applicants, who have not achieved the minimum required score from a recognized English Proficiency Examination, must enroll for a one-year intensive English Language Preparatory Programme at Yasar University English Preparatory School.)

For International Students (Full Time / First Cycle/ Undergraduate Programmes)

• Application Form
• High School Diploma
• Certificate of Yasar University Foreign Language Achievement Test (FLAT) or Paper Based TOEFL (PBT) score of 550, or Computer Based TOEFL (CBT) score of 213 or Internet Based TOEFL (IBT) score of 79, or equivalent. (Applicants, who have not achieved the minimum required score from a recognized English Proficiency Examination, must enroll for a one-year intensive English Language Preparatory Programme at Yasar University English Preparatory School.) (Not required for native speakers).
• Letter of Recommendation
• Photocopy of Passport

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Alumni Study Travel Fund

  Scholarships for students who are already attending the University of Reading.

• Amsterdam Merit Scholarships

  The University of Amsterdam aims to attract the world’s brightest students to its international classrooms. Outstanding students from outside the European Economic Area can apply for an Amsterdam Merit Scholarship.

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than Yasar University.

Funding

International Student Scholarship:

Yasar University offers an annual scholarship of 1500 USD to all full-time international undergraduate students, who been accepted and registered for classes at the university. Including the scholarship, the tuition fee becomes 7500USD. The continuation of this scholarship in each following academic year is dependent on the student achieving a minimum GPA score of 2.50/4. The scholarship applies only to annual tuition fees and is renewable as long as the student maintains academic success.

Academic Achievement Scholarship:

Students enroled at Yasar University are eligible for scholarships based on their academic performance. If a students grade point average at Yasar University is between 3.25 and 3.49 (out of 4.00), that student will receive a 50% academic scholarship the following academic year. If a students grade point average is between 3.50 and 4.00, that student will receive a 100% academic scholarship the following academic year. The Academic Achievement Scholarship continues as long as the students grades are maintained.

Tourism Guidance program at Yasar University is designed to prepare students for a professional career in the dynamic and expanding field of tourism. The program focuses on equipping students with comprehensive knowledge of tourism principles, customer service, cultural awareness, and effective communication skills essential for guiding visitors and promoting tourism activities. Throughout their studies, students learn about the history and attractions of various travel destinations, hospitality management, and sustainable tourism practices. The curriculum integrates theoretical lessons with practical experiences, such as internships and field trips, enabling students to gain real-world insights into the tourism industry. Graduates of this program are prepared to work as licensed tour guides, travel consultants, or in other tourism-related roles, both domestically and internationally. The program emphasizes multilingual proficiency, interpersonal skills, and an understanding of tourism regulations and safety standards to ensure professional and responsible guiding practices. Yasar University also offers state-of-the-art facilities, updated course materials, and experienced faculty members with industry backgrounds to support student success. The program's accreditation and partnerships with tourism organizations enhance employment prospects and industry relevance. Overall, the Tourism Guidance program aims to develop knowledgeable, skilled, and ethical tourism professionals capable of contributing to Turkey’s vibrant tourism sector and fostering memorable visitor experiences.