When a social, corporate or technological model reaches its maturation phase, it comes to a point where what used to work no longer works.
Nowadays, in order to remain competitive, businesses not only have to innovate but are also expected to continuously adapt to new business environments born from the constant technological advancements.
More than teaching innovation, this Master program offers the tools to build diversified and powerful business models. The students are enabled to look into the future of technological advancements and use them for positioning their businesses and bringing value to the society.
Modules of the Program
Module 1: The Capacity to Innovate: one of the few lasting competitive advantages - 9 Credits ECTS
Module 2: The Key Factor of Innovation: People - 6 Credits ECTS
Module 3: Identification of Innovation Challenges (Innovation Strategy) - 9 Credits ECTS
Module 4: How to Manage and Systematize the Innovation Process - 6 Credits ECTS
Module 5: Collaborate to Innovate. How to Build Innovation Ecosystems - 6 Credits ECTS
Module 6: Starting a new business: Entrepreneurship - 6 Credits ECTS
Module 7: Business Game Simulation - 3 Credits ECTS
Module 8: Final Master Project - 15 Credits ECTS
There are partial scholarships available for qualified students. Please, contact us for more details.
Our teachers are business leaders, entrepreneurs and executives who hold top positions in different industries. They are successful professionals who innovate their companies, defining profitable and sustainable business models that add value to their employees and the society.
Their goal: Provide hands-on tools which will turn into key success factors for the careers of the students.
Addressed to Directors of Innovation, Business Area Directors, Officers or CEOs, the program trains to:
Upon completion, the students receive a Master degree given by the BEBS “Barcelona Executive Business School” (private) and University of Murcia (public).
The University of Murcia is the third oldest university in Spain with more than 34,000 students. It has national and International recognition.