Communication at Massey University offers a comprehensive and dynamic program designed to develop students' understanding of media, journalism, public relations, and strategic communication. Our curriculum combines theoretical knowledge with practical skills, enabling graduates to excel in various communication-related fields such as media production, corporate communication, advertising, and community engagement. Throughout the program, students explore the roles and impacts of communication in society, learning how to craft compelling messages, analyze media content, and utilize digital platforms effectively. The degree emphasizes critical thinking, ethical considerations, and cultural awareness, preparing students to navigate complex communication environments both locally and globally. With access to state-of-the-art facilities and industry partnerships, students gain hands-on experience through internships, projects, and collaborations with industry professionals. Our qualified faculty bring extensive expertise and research experience, fostering an engaging learning environment tailored to meet the evolving demands of the communication sector. Graduates of our communication program are well-equipped to pursue careers in media organizations, public relations firms, government agencies, non-profit organizations, and private corporations. They are also prepared for further study or research in communication disciplines. Massey University's commitment to innovative teaching and real-world application ensures that students gain the skills, knowledge, and confidence needed to make meaningful contributions in the dynamic field of communication. Whether students aim to become journalists, media analysts, corporate communicators, or content creators, our program provides the foundation for a successful and impactful career in the ever-changing landscape of media and communication.

The Bachelor of Communication degree is made up of:

• eight core courses (120 credits)
• a major (120 credits)
• a minor (60 credits)
• elective courses (60 credits)

Note: At least 75 credits must be taken at 300-level.

The following is a list of the core courses (first year):
115.116 Introduction to Marketing
139.133 Creative Communication
154.101 Introduction to Media Studies
172.131 Language and Communication
219.100 Introduction to Business Communication
219.101 Media Skills
219.107 Introduction to Cross-Cultural Communication
230.111 Tu Kupu: Writing and Enquiry

The major is comprised of 120 credits (up to 60 credits of 200-level courses and at least 60 credits at 300-level). The major courses must be selected from those listed under any one of the major schedules listed below. The College of Humanities and Social Sciences also offers a major which is a composite (Expressive Arts/Media Studies) giving a total of eight major options.

The minor is comprised of 60 credits. If you choose a major from the Massey Business School, you would then choose your minor from the list of majors the College of Humanities and Social Sciences offers. If you choose a major from the College of Humanities and Social Sciences, you would then choose your minor from the Massey Business School.

To enrol in the Bachelor of Communication (BC) degree you need to have an entrance to university qualification, either through Bursaries and Scholarship Examinations, NCEA, New Zealand University Entrance, Admission with Equivalent Status, Discretionary Entrance or Special Admission.

The Massey University High Achiever scholarships were established to support new students enrolling at Massey University with a previous record of high achievement in the areas of: Academic, Arts, Sport. Thre are also other undergraduate scholarships available.

High achiever scholarships

Massey University Vice Chancellor's High Achiever Scholarship (Academic)

The Massey University Vice Chancellor's High Achiever Scholarship (Academic) was established to support new students enrolling at Massey University with a previous record of excellence in one or more subject areas and/or a record of merit in several subject areas.

Massey University Academy of Sport Scholarship

The Massey University Academy of Sport Scholarship was established to support new student athletes enrolling at Massey University with a previous record of high achievement in sport and who show future potential in their chosen sport.

Massey University Vice Chancellor's High Achiever Scholarship (Academic)

The Massey University Vice Chancellor's High Achiever Scholarship (Academic) was established to support new students enrolling at Massey University with a previous record of excellence in one or more subject areas and/or a record of merit in several subject areas.

Massey University Vice Chancellor's High Achiever Scholarship (Art)

The Massey University Vice Chancellor's High Achiever Scholarship (Arts) was established to support new students enrolling at Massey University with a previous record of excellence in one or more of the arts fields both inside and outside of the school context.

Massey University Academy of Sport Scholarship

The Massey University Academy of Sport Scholarship was established to support new student athletes enrolling at Massey University with a previous record of high achievement in sport and who show future potential in their chosen sport.

Massey University Albany Vice Chancellor's Natural Sciences Excellence Award

The Massey University Albany Vice Chancellor's Natural Sciences Excellence Award was established to support new students enrolling at the Albany campus, Massey University with a previous record of  academic excellence in the natural sciences. Recipients are expected to be committed to studying and completing the Bachelor of Natural Sciences degree.

Massey University Albany Vice-Chancellor’s Innovation and Academic Excellence Scholarship

The Massey University Albany Vice Chancellor's Innovation and Academic Excellence Scholarship was established to support new students enrolling fulltime at the Albany campus, Massey University who  are currently attending a North Shore or West Auckland secondary school who have a minimum of 20 NCEA L2 credits (or equivalent in CIE or IB) with a record of excellence or merit.

Massey Business School Future Leaders Scholarship

The Massey Business School Future Leaders Scholarship was established to recognise and support future leaders enrolling in full-time business programmes at Massey University who have a previous record of leadership and high academic achievement. 

Encouraging Kiwis into Engineering Massey University Full-Fees Scholarship

The Encouraging Kiwis into Engineering Massey University Full-Fees Scholarship was established to encourage more students into engineering, particularly those currently studying maths, physics, and/or chemistry. Applicants are expected to be studying NCEA Level 3 or equivalent in Mathematics with Calculus, Physics and perhaps also Chemistry; have involvement in extracurricular Science, Engineering or Technology and show leadership and creative skills.

The Bachelor of Communication at Massey University is designed to prepare students for a dynamic and evolving media landscape by providing comprehensive foundational knowledge and practical skills in communication. This undergraduate program offers students insights into various communication disciplines, including media studies, journalism, public relations, advertising, digital communication, and intercultural communication. Students learn to critically analyze communication processes and develop effective strategies for conveying messages across diverse platforms and audiences. The curriculum emphasizes the importance of ethical considerations, cultural sensitivity, and technological proficiency in communication practices. Throughout the program, students undertake a combination of lectures, workshops, and hands-on projects, often collaborating with industry partners, to build real-world skills. The program aims to cultivate critical thinking, creativity, and strategic communication skills, preparing graduates for careers in media organizations, public relations firms, advertising agencies, corporate communication departments, and digital content creation. Students also have opportunities to specialize in certain areas through elective courses or internships, enhancing their employability upon graduation. Massey University’s communication program benefits from experienced faculty members with industry backgrounds and strong research expertise, ensuring that education remains current with industry trends. The university’s state-of-the-art facilities, including media labs and editing suites, support students' practical training. Emphasizing global perspectives and intercultural understanding, the program prepares students to operate effectively in international and multicultural contexts. Graduates of the Bachelor of Communication tend to enjoy strong employment prospects due to the versatile skill set developed through the program, with many finding roles in media, marketing, public relations, and digital communication sectors both locally and internationally.