International Commerce and Digital Marketing

The International Commerce and Digital Marketing programme at ESC Clermont Business School is a comprehensive and innovative course designed to equip students with essential skills and knowledge for thriving in the dynamic global marketplace. This degree combines core principles of international trade, business strategies, and digital marketing techniques, providing a multidisciplinary approach that prepares graduates for a wide range of careers in the international business arena. Throughout the programme, students will explore key topics such as global market analysis, export and import management, cross-cultural communication, digital advertising, social media strategies, e-commerce platforms, data analytics, and consumer behavior. The curriculum is built around practical projects, internships, and interactive learning modules that foster real-world experience and critical thinking. Students will benefit from exposure to international business practices, understanding of current trends in digital technologies, and the development of entrepreneurial skills necessary to succeed in competitive markets.

The programme emphasizes the importance of digital transformation in commerce, ensuring students are well-versed in the latest digital tools and innovative marketing strategies that are reshaping global trade. Students will also have opportunities to participate in overseas exchange programmes, internships with international companies, and workshops led by industry experts, allowing them to forge valuable professional networks. The faculty comprises experienced professors and industry practitioners who bring real-world insights into the classroom, supporting students in applying theoretical concepts to practical scenarios. Graduates of this programme will be prepared for careers in international sales, digital marketing management, online business development, global logistics, and more. They will possess a strong understanding of cross-border commerce, digital ecosystems, and strategic marketing, positioning them well for future leadership roles in international organizations or entrepreneurial ventures. This programme ultimately aims to cultivate adaptable, innovative, and globally-minded professionals ready to make a significant impact in the evolving world of international commerce and digital marketing.

FIRST SEMESTER

Business Core Modules

• Marketing Fundamentals
• International Strategic Marketing
• Designing and Managing Marketing Research Projects
• Sales Techniques
• Marketing Communications & Media Management
• Business Law
• Web Site Development
• Digital Marketing
• Digital Tools
• ICDM Project 1

Managerial & Communication Skills

• Cultural Diversity (Integration Week)
• Writing and presentation skills
• Français FLE
• Managerial Accounting
• Mastering Data in Excel

Career Development & Counseling

• Job Marketing
• Individual counseling
• Meeting with practitioners
• Career Days

SECOND SEMESTER

Business Core Modules

• Negociation Skills
• International Business and Geopolitics
• Cross-Cultural Marketing
• Data Analysis
• International Commerce
• Contract Law
• Advanced Digital Marketing
• Social Media & Community Management
• Web Analytics
• ICDM Project 2

Managerial & Communication Skills

• Thesis Methodology
• Information systems for managers
• Français FLE
• Strategic Management

Career Development & Counseling

• Job Marketing
• Individual counseling
• Meeting with practitioners (PMI)/conferences
• Career Days

THIRD SEMESTER

Professional Mission & Thesis

• Internship Thesis
• Internship Oral Defense
• Internship Company Assesment

• A bachelor degree
• Proficiency in English (Official TOEFL score of 550 at least, or IELTS 6.0)

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

There is no applictation fee. There are various flexible payments plans as well to pay the tuition fees.

Three main scholarships schemes are offered:

• Early bird scholarships:

Reduction on the fees for students who confirm their enrollment or pay the full fees before starting the programme.

• Scholarships provided by ESC Clermont Foundation

Scholarships based on three criteria: Financial situation, academic performance and behavior of the students.

• Scholarships to go abroad:

Scholarships allowing students to finance part of their stay in Europe as part of their study abroad in partner university or internship.

The International Commerce and Digital Marketing program at ESC Clermont Business School is designed to equip students with a comprehensive understanding of global business operations and the rapidly evolving digital marketing landscape. The program combines core principles of international trade, supply chain management, and cross-cultural communication with specialized training in digital marketing strategies, data analysis, and e-commerce platforms. Students gain practical skills in developing international marketing campaigns, leveraging social media, and utilizing analytics tools to optimize digital outreach efforts. The curriculum emphasizes a hands-on approach through case studies, internships, and project-based learning, allowing students to apply theoretical concepts to real-world scenarios. The program prepares graduates for careers in international sales, digital marketing management, brand development, and e-commerce entrepreneurship. Participants also benefit from the multilingual environment and diverse student body at ESC Clermont, fostering intercultural competence essential for global markets. The course duration typically spans three years for the bachelor’s program, with opportunities for exchange semesters in partner universities worldwide, enhancing cultural exposure and global networking. Faculty members are industry professionals and academic experts committed to providing up-to-date industry insights and practical training. The program aims to develop critical thinking, strategic planning, and innovative problem-solving skills. Upon completion, graduates receive a recognized degree that qualifies them for entry into international corporations, marketing agencies, and startup ventures operating across borders. The program also offers various workshops, seminars, and networking events with industry leaders to ensure students are well-prepared for the competitive job market in international commerce and digital marketing sectors.