International Business and Marketing

International Business and Marketing at the Norwegian University of Science and Technology offers a comprehensive and dynamic educational experience designed to prepare students for successful careers in the global marketplace. This degree program combines essential knowledge in international business strategies with advanced marketing techniques, equipping graduates with the skills needed to analyze international markets, develop effective marketing campaigns, and manage cross-cultural business operations. The curriculum emphasizes practical learning through case studies, projects, and internships, enabling students to apply theoretical concepts in real-world contexts. Students will explore key topics such as international trade, global supply chains, digital marketing, consumer behavior, and strategic management. The program also encourages critical thinking and innovation, fostering an understanding of the economic, political, and cultural factors that influence international business activities. Throughout their studies, students will have opportunities to participate in international exchanges, enhancing their cultural competence and global perspective. The teaching staff comprises experienced academics and industry professionals who deliver engaging lectures, workshops, and seminars. Upon graduation, students will be well-equipped for careers in multinational corporations, marketing agencies, consulting firms, or entrepreneurial ventures. The program aims to develop versatile professionals capable of navigating complex international environments and contributing to international business development. With state-of-the-art facilities and a strong network of industry partnerships, the Norwegian University of Science and Technology ensures a stimulating learning environment that prepares students for the demands of today’s global economy.

The International Business and Marketing program at the Norwegian University of Science and Technology (NTNU) offers students a comprehensive education designed to prepare them for dynamic careers in the global business environment. This multidisciplinary program combines core principles of international business strategy, marketing management, and intercultural communication to equip students with the skills needed to succeed across borders. Throughout the program, students explore essential topics such as global market analysis, international trade policies, digital marketing strategies, consumer behavior, and sustainable business practices. The curriculum emphasizes practical applications, enabling students to develop critical thinking, problem-solving, and analytical skills through case studies, projects, and internships. Emphasis is placed on understanding cultural differences and global market trends, fostering the ability to adapt business strategies to diverse contexts. The program also integrates insights from economics, management, and information technology, providing a holistic approach to international business challenges. Students have opportunities to participate in exchange programs and collaborate with international companies, gaining real-world experience and cultural competence. Graduates of this program are well-prepared for careers in international marketing, business development, consultancy, and management roles across various industries. The program aims to produce graduates who are innovative, responsible, and capable of contributing to sustainable global economic development. With a strong focus on both theoretical knowledge and practical skills, the International Business and Marketing program at NTNU is ideal for students passionate about making an impact in the interconnected world of commerce.

Discipline Oriented Master Degree (120 ECTS credits):Bachelor programs in business studies (business administration, international marketing, export marketing, retailing and service marketing etc.) or a documented, equivalent education Documented English skills Sufficient funding Applicants with other BSc specialisation may be considered for admission, but must enclose detailed information in English concerning the contents of their BSc programme (list of courses and preferably syllabus with detailed course descriptions).

The International Business and Marketing program at the Norwegian University of Science and Technology offers a comprehensive overview of the financial aspects involved in pursuing this degree. Students should be aware that tuition fees for international students applying to study in Norway can vary depending on the specific program and the student's country of residence. Typically, Norwegian universities, including NTNU, do not charge tuition fees for Norwegian and European Union/European Economic Area (EU/EEA) students. However, international students from outside the EU/EEA are usually required to pay tuition fees, which can range from approximately 60,000 to 130,000 NOK per academic year for master's programs like International Business and Marketing. These fees are subject to change and should be verified through official NTNU sources for the most current information.

In addition to tuition fees, students should plan for living expenses, which in Norway tend to be higher than in many other countries. The estimated living costs for students pursuing a master's degree at NTNU, including accommodation, food, transportation, books, and leisure activities, are roughly 120,000 to 150,000 NOK per year. Budgeting carefully is essential, and students are encouraged to explore various sources of funding to support their studies. Scholarships and grants may be available through NTNU or external organizations. The university offers several scholarship opportunities specifically for international students, which can cover part or all of the tuition fees, but competition is often intense. Moreover, students can consider part-time work opportunities; however, international students from non-EU/EEA countries are generally limited to 20 hours of work per week during semester in accordance with Norwegian immigration regulations.

Students from EU/EEA countries benefit from the European Union's free movement policies and may be eligible for certain financial support schemes or student loans available through their home countries. Norway does not have a student loan system of its own, but students can seek financial aid from their national student loan agencies, such as the Norwegian State Educational Loan Fund (Lånekassen), if eligible. The loan conditions, repayment terms, and eligibility criteria vary by country. It’s important that prospective students review all financial aid options early to plan their funding strategy efficiently.

International students should also consider additional costs such as health insurance, which is mandatory, though health services are generally covered for students through the Norwegian National Insurance Scheme if they are from the EU/EEA. Non-EU/EEA students often need to arrange private health insurance unless they qualify for specific exemptions. Finally, students should prepare a contingency budget for unexpected expenses, travel, and personal items. Overall, studying International Business and Marketing at NTNU requires careful financial planning, including understanding tuition fees, living expenses, possible scholarships, and work opportunities to ensure a successful academic experience.

The International Business and Marketing program at the Norwegian University of Science and Technology (NTNU) is designed to prepare students for a dynamic and competitive global marketplace. The program combines core principles of business administration with specialized knowledge in international marketing strategies, intercultural communication, and global economic trends. Students will gain a comprehensive understanding of how businesses operate across borders, including topics such as international trade, cross-cultural management, and international financial markets. The curriculum emphasizes practical skills through case studies, group projects, and internships, enabling students to apply theoretical knowledge to real-world business challenges.

Throughout the program, students will explore various areas including market analysis, consumer behavior, digital marketing, brand management, and sustainable business practices. The program also focuses on developing critical thinking, communication skills, and adaptability, which are essential for success in diverse international environments. Students are encouraged to participate in exchange programs, internships, and collaborative projects with industry partners, providing valuable international experience and professional networking opportunities.

Graduates of the International Business and Marketing program are well-equipped to pursue careers in multinational corporations, marketing agencies, consulting firms, and entrepreneurial ventures. They will possess a solid foundation in international business strategy, marketing techniques, and intercultural communication, enabling them to operate effectively in global settings. The program aims to foster innovative thinking and an understanding of the social and ethical implications of international business practices, preparing students to become responsible global citizens and business leaders.

The program is typically offered in English and is designed to attract students from diverse cultural backgrounds, creating a rich learning environment. It combines theoretical coursework with practical exposure, ensuring students are ready to meet the demands of international business careers upon graduation. Admission requirements generally include a relevant secondary education background and proficiency in English. Graduates receive a Bachelor’s degree in International Business and Marketing, which can serve as a stepping stone toward further specialization or advanced studies, including master's programs in related fields.