Advertising and Business

The BA (Hons) in Advertising and Business at Coventry University offers students a comprehensive understanding of the dynamic worlds of advertising, marketing, and business management. This innovative programme is designed to equip students with the essential skills and knowledge necessary to excel in the fast-paced, ever-evolving industries of advertising and commercial enterprise. Throughout the course, students will explore a broad range of topics including advertising principles, strategic marketing, brand development, consumer behaviour, digital marketing, media planning, and business management practices. The programme combines theoretical frameworks with practical, real-world applications to ensure graduates are prepared to meet the demands of modern industries. Students will have opportunities to develop their creative advertising skills through hands-on projects, internships, and collaborative work with industry partners. The curriculum emphasizes critical thinking, strategic planning, and effective communication, enabling students to craft compelling advertising campaigns and understand the broader business context in which these campaigns operate. Coventry University's excellent industry links and state-of-the-art facilities provide an ideal environment for experiential learning, offering insights into current market trends, digital media tools, and advertising platforms. The degree also encourages entrepreneurial thinking, enabling students to develop innovative solutions and business ideas. With a focus on global perspectives, students will gain an understanding of international markets and multicultural consumer bases. Graduates of this programme will be well-equipped for careers in advertising agencies, marketing departments, media companies, brand management, digital marketing, and other related fields, or to pursue further research and entrepreneurial ventures. This programme is ideal for students passionate about creativity, strategic thinking, and business development, seeking a dynamic and versatile qualification that combines advertising expertise with business acumen.

Detailed Course Facts

Tuition fee

• GBP 8088 Module (EEA)
• GBP 10452 Module (International)

Start date September 2015 Duration full-time 36 months Languages Take an IELTS test

• English

Delivery mode On Campus Educational variant Part-time, Full-time Intensity Flexible

Course Content

As well as covering business topics such as business management and marketing together with applied and creative advertising, the course provides a sound grounding in the following core themes:

• Advertising: you will explore creative, strategic and applied concepts, analyse current advertisements and create your own campaigns.
• Business: you will cover a wide range of topics from business management and supply chain management to entrepreneurship.
• Communications: you will study concepts such as consumer behaviour, corporate communications and communications analysis techniques in order to support your advertising practice.

Research: this forms an important part of your degree, giving you the skills in secondary and primary research to complete an independent study of a specialist advertising or business topic and present your findings in the form of a dissertation.
Your course will be based on a series of lectures, guest talks from relevant industry professionals, and associated seminars, workshop practical classes and personal tutorials. You will also be allocated your own personal tutor who will meet you regularly to discuss your progress and guide you on a range of matters.

English Language Requirements

IELTS band : 6

To study at this university, you have to speak English. We advice you to

take an IELTS test. More About IELTS

Requirements

Essential Entry Requirements:

• 5 GCSEs at grade A*-C including English Language and Mathematics, or specified equivalents.

Typical Offers

• A-Levels: BBC
• BTEC Level 3 Extended Diploma: DMM

Access: The Access Diploma to include 30 Level 3 credits at Merit. Access applicants can meet the GCSE requirements through their current studies and do not need to have these qualifications separately.

• International Baccalaureate Diploma: 29 points

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than Coventry University.

Funding

Merit Scholarship Scheme

Merit Scholarship scheme: £1,000, in year one only and based on academic performance.

• Available to all international students applying for full-time undergraduate and postgraduate programmes at Coventry University.
• Scholarships are allocated on the basis of academic merit. (Postgraduate applicants must hold 2.1 or equivalent, undergraduate applicants must hold A-levels or equivalent at grades BBC)
• There is no separate scholarship application process: all undergraduate applications from self-funded international students from any non-EU country and postgraduate applications from international, will automatically be considered for a merit award. You will not have to do anything, if you are successful you will be notified in due course by the International Office.

University Research Studentship Scheme

Occasionally, funding becomes available to enable the University, either centrally, through one of the faculties or from other sources, to offer research studentships in specified topics or fields of study.

Science Without Borders

Brazilian students are able to apply for full scholarship - including tuition fees and accommodation - to study undergraduate sandwich programmes at Coventry University.

Commonwealth Scholarship Scheme

The Commonwealth Scholarship Commission in the United Kingdom (CSC) offers opportunities to Commonwealth citizens to study in the UK, as part of the UK's contribution to the international Commonwealth Scholarship and Fellowship Plan.

If you are a citizen of a developed Commonwealth country, you can apply for:

Scholarships for PhD and split-site (PhD) study

If you are a citizen of a developing Commonwealth country, you can apply for

• Scholarships for Masters, PhD, or split-site (PhD) study at UK universities
• Shared Scholarships for Masters study at selected UK universities

If you are a citizen of the Maldives, St Helena or the Seychelles, you can apply for:

• Scholarships for undergraduate study at UK universities

Ferguson Trust Scholarships

Ferguson Trust Scholarships are made available through the generosity of The Allan & Nesta Ferguson Charitable Trust. The Trust was set up in memory of two generations of the Ferguson family to promote education, international friendship and understanding, and the promotion of world peace and development. The Trust supports people from low-income and conflict-affected regions who want to improve their knowledge of peace and reconciliation. Scholarship amounts vary and are dependent on individual circumstances and assessment.

Accreditation

Accredited by the Chartered Institute of Marketing.
Accreditations & memberships shall be renewed in accordance with the relevant body's standard review process and subject to the University maintaining the same high standards of course delivery.