Advertising and Marketing

The BA (Hons) Advertising and Marketing programme at Falmouth University is designed to equip students with the foundational knowledge, creative skills, and strategic thinking required to thrive in the rapidly evolving world of advertising and marketing. This course provides a comprehensive understanding of how brands communicate with audiences across diverse platforms and channels, integrating the principles of effective advertising, digital marketing, consumer behaviour, and brand management. Throughout the programme, students explore the latest industry trends and develop practical skills through hands-on projects, campaigns, and collaborations with real clients, preparing them for careers in advertising agencies, marketing departments, media companies, and entrepreneurial ventures. The curriculum emphasizes creativity, critical analysis, and innovation, encouraging students to develop compelling campaigns that resonate with target audiences and achieve strategic objectives. Students gain a strong grasp of content creation, media planning, data-driven marketing, social media strategies, and ethical considerations in advertising practices. The programme also offers opportunities for work placements, internships, and networking events that connect students with industry professionals, fostering valuable industry insights and professional development. With access to state-of-the-art facilities, dedicated industry mentors, and a vibrant creative community, students are supported throughout their journey to becoming adaptable, strategic, and imaginative marketing practitioners. Upon graduation, students will be well-equipped to enter a competitive job market or pursue postgraduate study, armed with a portfolio of innovative work and a thorough understanding of the advertising and marketing landscape. The programme aims to develop not only the technical skills but also the ethical and social responsibility necessary for impactful and sustainable marketing practices in today’s global economy.

You will need to complete four 30-credit modules and one 60-credit project (180 credits in total).

• Principles of marketing & brand strategy
• Communication strategy & creative development
• Media strategy & channels
• Agency practice & management
• Major project

You may choose to:

1. Study entirely online without attending any face-to-face workshops.
2. Study online and attend optional residential workshops, held biannually at various locations such as the UK, Asia or the Middle East.

A typical workshop will start on Friday and end on Monday. Students will be informed at least 4 months in advance giving you plenty of time to arrange your attendance. Attendance is strongly encouraged although not compulsory.

Requirements

• An honours degree or Level 6 equivalent qualification
• Proof of proficiency in English (minimum overall score of IELTS 6.5 with at least 6.0 in Reading, Writing, Speaking and Listening)
• Submit a description of your experience, motivations for studying the course, how you believe it will develop your career and aspirations
• Invitations for online interviews may be made on an evaluation of your application. 

Scholarships

Falmouth Global Scholarship

• Maximum £3,300 per eligible student
• Alumni discount (15% to Falmouth alumni)

The BA (Hons) in Advertising and Marketing at Falmouth University is a comprehensive undergraduate program designed to equip students with a deep understanding of both creative advertising and strategic marketing practices. The course provides a blend of theoretical knowledge and practical skills, preparing graduates for the dynamic and fast-paced industries of advertising and marketing. Students explore a wide range of topics, including consumer behavior, digital marketing, branding strategies, advertising creativity, campaign planning and management, media planning, and data analytics. The program emphasizes the development of both creative thinking and analytical skills, recognizing the importance of innovative approaches combined with data-driven decision-making in contemporary marketing environments.

Falmouth University’s strong industry links allow students to engage with real-world projects, work placements, and live briefs, fostering practical experience that enhances employability upon graduation. The university’s creative campus offers access to state-of-the-art facilities, studios, and digital tools essential for developing advertising campaigns and marketing strategies. Throughout the course, students are encouraged to develop their unique voice and approach, grounded in ethical and sustainable practices, which are increasingly vital in today’s socially responsible marketing landscape. The curriculum is regularly updated to reflect the latest trends in digital media, social marketing, influencer collaborations, and emerging advertising technologies.

Students also benefit from a supportive academic environment, expert tutors, and access to an extensive network of industry professionals who contribute through guest lectures, workshops, and mentorship. The program prepares graduates for diverse careers, such as brand manager, advertising creative, digital marketer, social media strategist, market researcher, and media planner. With a focus on employability and professional development, the course also offers opportunities for networking, portfolio development, and participation in industry competitions. Upon completion, students will have a robust portfolio and a comprehensive understanding of the strategic and creative aspects of advertising and marketing, enabling them to succeed in various sectors within the global marketing industry.