Business and Communication

The Bachelor of Business and Communication at Queensland University of Technology (QUT) offers students a comprehensive education designed to develop their expertise in core business practices and effective communication strategies. This innovative program combines practical skills with theoretical knowledge, preparing graduates to excel in diverse industries such as marketing, public relations, media, management, and entrepreneurship. Throughout the degree, students will engage with a broad curriculum that covers essential areas including business management, organizational behavior, marketing principles, media production, intercultural communication, digital communication, and strategic thinking. The program emphasizes real-world application through industry projects, internships, and practical workshops, enabling students to gain valuable hands-on experience and build professional networks. QUT’s strong connections with industry partners ensure that the curriculum remains relevant and aligned with current market needs, equipping graduates with the skills necessary to adapt to evolving business and communication environments. Students will also have opportunities to develop critical thinking, problem-solving, and leadership abilities, fostering a versatile skill set applicable across many sectors. The program encourages a global perspective, with options for international study exchanges and collaborative projects with students from around the world. Graduates of the Bachelor of Business and Communication will be well-prepared to pursue careers in advertising, corporate communication, media production, market research, consultancy, or to pursue further studies in business, communication, or related fields. The degree aims to cultivate innovative, ethical, and effective communicators who can influence and lead in a competitive marketplace.

The Bachelor of Business and Communication at Queensland University of Technology offers a comprehensive curriculum designed to prepare students for dynamic careers in the fields of business and communication. Throughout the program, students develop critical skills in strategic communication, marketing, management, and digital media, enabling them to navigate the evolving landscape of global business environments. The program combines theoretical knowledge with practical application, ensuring graduates are workforce-ready and capable of contributing to diverse organizational contexts.

Students begin their studies with foundational courses that cover core business principles such as accounting, finance, organizational behavior, and business ethics. Simultaneously, they explore key communication theories and practices, including media production, public relations, consumer behavior, and digital communication strategies. As they progress, students have opportunities to specialize in areas like marketing, corporate communication, media management, or entrepreneurship through elective subjects and project-based learning experiences.

The program emphasizes experiential learning, encouraging students to engage in real-world projects, internships, and industry collaborations. This practical focus not only enhances their understanding of theoretical concepts but also builds valuable professional skills such as teamwork, problem-solving, and effective communication. Additionally, students gain proficiency in digital tools and platforms relevant to contemporary business and media environments.

Queensland University of Technology's state-of-the-art facilities and dedicated faculty provide an enriching learning environment, fostering innovation and creativity. The curriculum is regularly updated to reflect the latest trends and challenges in business and communication sectors, ensuring graduates are equipped with relevant, in-demand skills. Moreover, the program emphasizes ethical practice, intercultural awareness, and sustainable business approaches, preparing students to be responsible global citizens.

Graduates of the Bachelor of Business and Communication are well-positioned for diverse career paths including marketing manager, media coordinator, public relations officer, corporate communicator, business analyst, or entrepreneur. They are also prepared to pursue further study or professional development to advance their careers. Whether aiming to work in corporate settings, media organizations, or entrepreneurial ventures, students leave the program with a strong foundation and a versatile skill set to succeed in a competitive job market.

A completed recognised Bachelor degree in any field with an overall grade point average (GPA 4.0) or more (on QUT's 7 point scale).

The Queensland University of Technology (QUT) offers a range of options for financing studies in Business and Communication programs. International students are encouraged to explore various scholarships, grants, and financial aid opportunities to support their education. QUT provides both merit-based and equity-based scholarships, which can significantly reduce the financial burden of tuition fees and living expenses. These scholarships are accessible based on academic achievement, leadership qualities, and financial need. In addition to scholarships, students can consider applying for government aid programs, such as Australian Commonwealth Scholarships or specific state-sponsored initiatives aimed at international students.

Students are advised to plan their finances carefully before commencing their studies. QUT offers on-campus employment opportunities for students, allowing them to earn supplementary income while gaining practical experience relevant to their field of study. These part-time jobs are available in various university facilities and partner organizations, providing flexible working hours suitable for students' academic schedules. Furthermore, the university collaborates with financial institutions to provide student loan options, although international students should check the eligibility criteria and repayment conditions.

For international students, tuition fee payment can typically be made upfront or through a payment plan arranged with the university. QUT also provides financial counseling and support services to help students manage their funding effectively. It’s important for prospective students to carefully review the specific fee structure associated with the Business and Communication programs, as these can vary depending on the level of study and specialization.

Students should also consider external funding sources, such as Australian government grants, regional development initiatives, and sponsorships from private companies or organizations related to their field of study. Many students also explore personal savings, family support, or loans from home countries, ensuring they have adequate funds for tuition, accommodation, study materials, health insurance, and daily living expenses during their academic tenure. Budgeting and financial planning are essential components of preparing for university life at QUT. Detailed and updated information regarding financing options, scholarships, and support services is available on the official QUT website and through the university's student services department.

The Bachelor of Business with a major in Communication at the Queensland University of Technology offers students a comprehensive education in understanding and applying effective communication strategies within the business environment. This program is designed to equip students with essential skills in interpersonal communication, media analysis, strategic communication, and digital media. It prepares graduates to excel in diverse roles such as corporate communication, public relations, media management, marketing, and organizational communication. The curriculum combines theoretical frameworks with practical applications, enabling students to develop critical thinking, problem-solving, and communication skills that are highly valued in the global marketplace. Students engage in coursework that covers topics like media and society, intercultural communication, branding, advertising, and persuasive communication. Additionally, the program emphasizes the importance of ethical considerations and cultural awareness in communication practices. Students have opportunities for real-world experience through internships, project work, and industry collaborations, which foster practical skills and professional networks. The program typically requires three years of full-time study, with options for elective courses allowing students to tailor their learning to specific interests or career goals. Graduates benefit from the university’s strong industry connections and are well-prepared to enter the workforce directly or pursue further postgraduate studies. The program's delivery often includes a mix of lectures, seminars, workshops, and group projects, promoting active learning and collaborative skills. Overall, the Bachelor of Business with a Communication major at QUT combines business acumen with specialized communication expertise, providing a solid foundation for a successful career in various sectors of the modern media landscape.