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This course prepares students for work in the international market place by focusing on the newest theory and techniques regarding promotion, from bettering private buyer behavior to businesstobusiness promotion, worldwide marketing, promote research and invention. This course consists of a common center in business, major studies in promotion, and the flexibility to choose eight different subjects from business or other disciplines including entrepreneurship, management, economics and finance, information systems and worldwide organization. Specialist minors in promotion are also available.
Students and Scholars of the program are eligible to apply for membership of the Australian Marketing Institute (AMI) and the Australian Market and Social Research Society.
- Year 12
- Prerequisites: Units 3 & 4 - a study score of at least 30 in English (ESL) or 25 in Some other English