Business (Sport Management)

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Australia has one of the strongest sporting sectors in the world. Underpinning this multi-billion dollar industry are the business professionals who provide direction and leadership to sporting organisations across the country.
The Master of Business (Sport Management) develops a comprehensive understanding of the integration of business disciplines in the effective management of sport and the leadership to provide effective management and direction to sporting organisations.

Whether it is at the elite, semi-elite or recreational levels, sport management at Deakin will prepare you to deliver on this strategic dimension of the industry, in such areas as finance, marketing, management or development.

Off campus studies

Deakin offers many courses which can be studied by distance education overseas.

However, international students living in Australia must, in each compulsory trimester (that is, Trimesters 1 and 2), enrol in at least one unit that is offered as an on-campus unit and can, in addition enrol in online or off-campus units. Best practice is to enrol in mostly on-campus units in each compulsory trimester.

In a non-compulsory trimester (Trimester 3), international students may study online and off-campus units only. Note that online and off-campus units can make up no more than 25% of a total study load.

Course rules

The Master of Business (Sport Management) comprises 12 credit points comprising 10 credit points of core units and 2 credit points of elective units. Students who have completed the Graduate Certificate of Business (Sport Management) are eligible to articulate into the Master of Business (Sport Management).



Course structure
Year 1

Trimester 1

* MLC710 Sport and the Law
* MMS711 Introduction to the Sport Industry
* MMS714 Management (Sport)

Trimester 2

* MPT781/MPE781 Economics for Managers #
* MMS712 Sport Marketing
* MPR751/MPA751 Financial Reporting and Analysis *

Year 2

Trimester 1

* MMS715 Sport Promotions and Public Relations
* MMS716 Sport Organisation Theory
* plus one elective unit

Trimester 2

* MMS736 Strategic Management
* MMS774 Facility and Event Management
* plus one elective unit

Elective units

Trimester 1

* MAA754 Enterprise Risk Management
* MMK737 Online Marketing
* MMS701 Athlete Management
* MPP701 Research Project 1A

Trimester 2

* MMS773 Sport Broadcasting
* MPP702 Research Project 1B
* MPR722/MPM722 Human Resource Management *

*MPR code denotes residential version of the unit.

#MPT code denotes study tour version of the unit.

Students may also choose electives from the wider range of Business and Law units and from across the University, subject to approval.

Entry requirements - generalDeakin University offers admission to postgraduate courses through a number of Admission categories. In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record. The minimum requirements are successful completion of a three-year undergraduate degree, or equivalent, from an approved university or other educational institution or successful completion of other equivalent qualifications gained by examination, or approved professional or industrial experience. International students must also meet the English language requirements. Entry requirements - specificCompletion of a tertiary program equivalent to not less than 3 years of full-time study at a university or other approved educational institution, or for those without a degree, a masters degree may be accepted in lieu of a 3-year bachelor degree, or a graduate certificate in a cognate area plus 5 years minimum relevant work experience. Applicants may be eligible for Credit for Prior Learning for appropriate units of completed postgraduate study.Alternate admission is available via the Postgraduate Qualifying Programs (PQP): * applicants must have successfully completed all four PQP units and achieved a minimum credit grade of 60 per cent for each discipline-based unit undertaken (MAA103, MAE102, MAF101 or MMM132).IELTS / English language requirementsPlease note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies.It is the students responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses.Credit for prior learning - generalIf you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for credit for prior learning. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your credit for prior learning.Your credit for prior learning is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree. English Language Requirements IELTS band: 6.5

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Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

Scholarships at Deakin University
Deakin University is committed to providing its international students with opportunities to obtain financial support for their study program through a wide range of scholarships and bursaries.

Scholarships are for full-time, on-campus international students at Deakin and are awarded on the basis of academic merit.

Please note that applicants must be eligible for their selected program and be citizens of a country other than Australia and New Zealand. Additional eligibility requirements may apply for selected scholarships.

Available scholarships

* Australian scholarships
* Deakin University International Scholars Program (DUISP)
* ICE WaRM Scholarships - Master of Water Resources Management
* Research scholarships
* Victoria India Doctoral Scholarships
* Deakin University research scholarships for Indian students
* Financial aid for American, Canadian and Indian students
* NEW - MBA (International) Scholarship - India
* NEW - MBA (International) Scholarships - GMAT/GRE
* Other scholarships