Business Administration — Tourism

MASTER OF BUSINESS STUDIES IN INNOVATION IN EUROPEAN BUSINESS

Business often find that many young professionals although possessing management skills and knowledge, lack creativity and are not aware of the specific challenges inherent in implementing and managing the cycle of innovation. Furthermore, graduates are not familiar with the requirements of managing dynamic environments. The Master of Business Studies (MBS) in Innovation in European Business is designed to meet the needs of delivering graduates with the perspective of change in an international perspective.

Admission

All students must apply for the MBS IEB at and provide all required information. Applications are reviewed by a committee of assessors and a short list is compiled based on results obtained by applicants in their primary degrees and the relevant professional experience they have accumulated to date.

Diploma

The program is rewarded with the title Masters of Business Studies (MBS) in Innovation in European Business. University College Cork, Ireland’s leading research institute, will award the Masters degree. The UCC degrees is fully recognised internationally, ensuring graduates from the Master of Business Studies (MBS) in Innovation in European Business that they can make full use of their qualifications across Europe and worldwide.

The Master of Business Studies (MBS) in Innovation in European Business is a 15 months (90 ECTS) taught programme taking place across three locations in France (Paris), Ireland (Cork) and The Netherlands (Utrecht). The programme allows students to develop a valued combined skill set in business, management and analytical skills and provides them with state-of-the-art knowledge and concepts on how to implement and manage sustainable innovation.

This is achieved through a series of modules organised around the innovation cycle in organisations; vision-development-implementation- management and seminars on innovation in Europe. Students learn to focus on business deliverables and business interactions trough an in-company placement and their integrated research project which they have to present as adissertation and for which they will prepared from the start of the programme.

Overview of the programme

Term 1: September to December – Cork session (20 credits):

• Open innovation (5 credits)
• Innovation opportunity recognition and assessment (5 credits)
• Venture Capital and Private Equity – Evaluating early stage investments (5 credits)
• Leading edge Seminar on Innovating in Europe, Focus on Ireland and Great Britain (5 credits)
• Dissertation Preparation I

Term 2: January to March – Paris session (20 + 5 credits):

• Innovation and Strategy (5 credits)
• Managing Innovation (5 credits)
• The product Life Cycle (5 credits)
• Leading edge Seminar on Innovating in Europe, Focus on France and South Europe (5 credits)
• Dissertation Preparation II (5 credits)

Term 3: April to September – Placement Period:

Each student in the programme must spend at least 800 hours in a European organisation, working in a role commensurate with the objectives of the programme. Whilst placement is not guaranteed by the administrators of the programme, students will be offered complete support in sourcing and being selected for placement opportunities in any European country.

Term 4: October to December – Utrecht session (20 credits):

• Innovation in Services (5 credits)
• Social Innovation (5 credits) Implementing innovation and managing change (5 credits)
• Leading edge Seminar on Innovating in Europe, Focus on Holland (5 credits),
• Dissertation Completion Workshops

Key elements of the programme

• International orientation on the full cycle of innovation; study in three countries (classes in culture & language);
• Perspective of Change;
• Focus on professional practice;
• In-company placement in European company;
• Research techniques and skills;
• Research project and presentation;
• Training in management skills and intercultural skills;
• Guest lecturers and company visits;
• Study trip to EU offices in Brussels; Innovation centres, innovating companies and incubators in the three countries;
• Optional; ‘French Stream’ (intensive French course and some subjects taught in French) for non-French native speakers and matching ‘Dutch Stream’ for non-Dutch speakers in Utrecht;
• Small groups of students from various countries and cultures

The programme is opened on a competitive basis to students having successfully completed a 4 year curriculum at third level whatever their country of origin. Mature students with significant appropriate experience are also eligible.Candidates must be able to show proof of English Language Ability based on Toefl, Toeic or IELTS score as appropriate (minimum IELTS score 6.5).Admission requirementsAll students must apply for the MBS IEB at www.PAC.ie and provide all required information. Applications are reviewed by a committee of assessors and a short list is compiled based on results obtained by applicants in their primary degrees and the relevant professional experience they have accumulated to date.Offers are made to applicants in the order of their ranking in the shortlist. Some applicants will initially be placed on a waiting list but will get final answers quickly. English Language Requirements IELTS band: 6.5

Accreditation

In the Netherlands, a guaranteed standard of higher education is maintained through a system of legal regulation and quality assurance. All of the programmes at HU University of Applied Sciences are tested and approved within the accreditation system. This means that they meet the quality requirements set for approved higher education by the Ministry for Education, Culture and Science. Therefore HU can assure you that our programmes are of a high standard.
The responsibility for accreditation lies with The Accreditation Organisation of the Netherlands and Flanders (NVAO).