Communication and Business

The Bachelor of Communication and Business at Western Sydney University is an innovative and comprehensive program designed to equip students with essential skills and knowledge in the dynamic fields of communication, media, marketing, and business management. This degree provides a solid foundation in communication theories, digital media, public relations, advertising, and strategic communication, preparing graduates to excel in various industries such as media organizations, corporate communication departments, marketing agencies, and entrepreneurial ventures. Students will explore contemporary issues related to global communication, social media, image management, and intercultural communication, gaining practical skills through hands-on projects, case studies, and industry collaborations. The curriculum also integrates core business disciplines including management, economics, finance, and entrepreneurship, enabling students to understand the commercial aspects of communication strategies and develop a competitive edge in the marketplace. The program emphasizes critical thinking, creative problem-solving, and effective communication skills, which are vital in today’s fast-paced digital environment. Students have access to state-of-the-art facilities, industry networks, and internship opportunities that enhance their practical experience and employability after graduation. The Bachelor of Communication and Business aims to produce versatile graduates capable of adapting to the evolving media landscape and contributing meaningfully to organizations and society. Upon completion, graduates will be well-prepared to pursue careers in public relations, corporate communication, advertising, digital media, marketing, and other related fields. The program also offers pathways for further study, including postgraduate coursework and research opportunities, fostering lifelong learning and professional development in communication and business sectors.

Accreditation is accredited with CPA Australia (CPA), The Institute of Chartered Accountants in Australia (ICAA) and the Institute of Public Accountants (IPA). Applied Finance is accredited with the Financial Services Institute of Australasia (Finsia). Individual Resource Management is accredited with the Australian Human Resources Institute (AHRI). Marketing fulfills the educational requirements for recognition as an Accredited Practising Marketer and eligibility for membership of the Australian Marketing Institute (AMI) and also the Australian Market and Social Research Society (AMSRS). Communication is accredited with the Public Relations Institute of Australia (PRIA), and also the Media Federation of Australia (MFA).

• Year 12 or equivalent
• Or Diploma of Business (in the School )
• Or Appropriate TAFE award
• Any two units of Mathematics, Some two units of English

The Western Sydney University offers various funding options and financial support programs for students enrolled in Communication and Business degree programmes. Domestic students may be eligible for government assistance schemes such as FEE-HELP, a loan scheme that helps eligible students to pay their tuition fees. FEE-HELP is a loan scheme administered by the Australian Government, designed to assist eligible students in paying their tuition fees upfront, which can then be repaid gradually through the taxation system once the student's income reaches a certain threshold. In addition to FEE-HELP, students might also access scholarships, grants, and bursaries offered by Western Sydney University to support their academic pursuits. These scholarships are often based on academic merit, financial need, or specific criteria related to the student's background or intended field of study. International students enrolled in Communication and Business programmes are generally responsible for covering their tuition fees unless they qualify for specific scholarships or sponsorships. International students may also consider private loans or financial aid programs, though these options are less common. Western Sydney University may provide detailed information about tuition fees, payment plans, and financial assistance on its official website, along with advice on budgeting and managing study-related expenses. The university also offers support services to help students navigate the financial aspects of their education, including financial counseling and advice on employment opportunities to support their studies. Students are encouraged to explore all available funding sources early in their studies to plan effectively for their financial needs throughout their degree programme. It is essential for prospective and current students to regularly check the official university website for the most up-to-date information on financial support options, eligibility criteria, application procedures, and deadlines. Overall, Western Sydney University aims to make higher education accessible and affordable for its students, providing a range of financing options to support their academic and career goals in Communication and Business studies.

The Bachelor of Communication and Business at Western Sydney University is designed to equip students with a comprehensive understanding of communication practices and business principles, preparing graduates for a diverse range of career pathways in today's dynamic professional environment. This program combines core subjects in communication, media, marketing, management, and entrepreneurship, fostering both theoretical knowledge and practical skills. Students will explore areas such as interpersonal communication, media production, digital marketing, organizational behavior, and strategic management, enabling them to effectively analyze and respond to current industry challenges. The curriculum emphasizes critical thinking, creativity, and effective communication skills, which are vital across various sectors including media organizations, marketing agencies, corporate firms, government agencies, and non-profit organizations.

Western Sydney University emphasizes experiential learning, encouraging students to engage in internships, industry projects, and collaborative initiatives that provide real-world experience and facilitate networking opportunities with industry professionals. The program is designed to be flexible, offering pathways for students to tailor their studies according to their career interests, whether they wish to specialize in media, marketing, public relations, or business management. Students benefit from access to modern facilities, dedicated media laboratories, and innovative learning spaces, complemented by support from experienced faculty members who bring industry insights into the classroom.

Graduates of the Bachelor of Communication and Business acquire a versatile skill set that positions them well for employment or further study. They can pursue roles such as media planner, public relations officer, marketing coordinator, communications advisor, or business analyst. The program also lays a foundation for entrepreneurial ventures, providing tools for managing and promoting new business ideas. Western Sydney University’s strong industry connections enhance employability, offering students opportunities to participate in industry placements, networking events, and professional development workshops. Overall, the program aims to foster graduates who are effective communicators, innovative thinkers, and strategic business leaders, capable of making meaningful contributions in their chosen fields.