StudyQA — MBA: Communication and Public Relations

Description Contents Requirements

European University Barcelona's specialization in Communication & Public Relations is designed for those aspiring to positions in public relations, advertising, marketing and communication. Students learn the essentials of communication and negotiation, gain confidence in public speaking and receive individualized feedback for their presentations and on their choice of communication strategy.

Topics include public relations campaigns, ethics, media strategy and planning, organizational communication, delivery of speeches and other verbal messages in a variety of contexts.

The major in Communication & Public Relations is designed for those aspiring to positions in public relations, advertising, marketing and communication. Students not only learn the essentials of communication but gain the confidence and articulation necessary to become persuasive public speakers.

Duration: Three terms

Credits: 72 ECTS/57 CH

Start Dates: October, January, March

Locations: Barcelona, Munich, Geneva, Montreux

Teaching Language: English

Campus Exchange Programs: You can transfer to any of the four main campuses after any completed term. We also have exchange programs with a long list of other universities around the world. Please see the list of our partners.

Double Degrees: When studying a graduate degree at European University you can also obtain a second masters degree from Nichols College in Massachusetts.

Career Counseling: EU has departments on each campus to help students find jobs in their field of study.

The topics covered in this major include structuring public relations campaigns, ethics, media strategy and planning, organizational communication and oration in a variety of contexts.

Core Courses

Graduate Programs

TERM I

MCO 101 - Management Skills (3|4)
MCO 102 - Organizational Behavior (3|4)
MCO 103 - Managerial Accounting (3|4)
MCO 104 - Marketing (3|4)
MCO 105 - Quantitative Business Methods (3|4)
MCO 106 - Negotiation (seminar) (1|1)
MCO 107 - Business Law (seminar) (1|1)
Industrial Visits and Invited Managers' Lectures (1|1)

TERM II

MCO 201 - Finance (3|4)
MCO 202 - Human Resources Management (3|4)
MCO 203 - Global Economics (3|4)
MCO 204 - Strategic Management (3|4)
MCO 205 - Management Information Systems (3|4)
MCO 206 - Communication Skills (seminar) (1|1)
MCO 207 - Job Career Planning (seminar) (1|1)
Industrial Visits and Invited Managers' Lectures (1|1)

TERM III

MCP 301 - Public Speaking & Public Communication (3|4)
MCP 302 - Public Relations (3|4)
MCP 303 - Organizational Communication (3|4)
MCP 304 - Mass Media Strategy, Planning & Media Law (3|4)
MCP 305 - Practical Applications in Public Relations (3|4)Research Report (3)

Audience

DiplomaA bachelor degree from an accredited college or university.English RequirementsUnless you are a native English speaker, you must submit a certificate of English proficiency.TOEFL score 213 (computer based), 79/80 (internet based) or 550 (paper based). Institute code 0476IELTS score 6.0Cambridge ESOL, Certificate in Advanced English (CAE), minimum CEU's internal English examRecommendations Submit 2 letters of recommendation from academic and/or professional sources familiar with your performance and potential for leadership. Any letter not written in English must be accompanied by a certified English translation. Applicants are recommended to use the PPI (Personal Potential Index) tool, available at www.ets.org for this purpose.In addition applicants must satisfy any 2 of the following criteria: A minimum grade point average (GPA) of 3.0 on a scale of 4.0 (B average)A satisfactory score on the GMAT or GRE2 years or more of effective managerial or professional work experience which may include military dutyA personal interview with the Dean English Language Requirements IELTS band: 6 TOEFL paper-based test score : 550 TOEFL iBT® test: 80