Consumption, Culture and Marketing

The MA in Consumption, Culture & Marketing is an interdisciplinary masters programme that draws together content and teaching from both marketing and sociology. It is aimed at individuals who want to think intellectually about the world, enjoy being challenged and are curious about business practice. The knowledge and skills gained could help develop a range of professions including policy development, publishing, academia and, of course, marketing and commercial management. 

This course looks in-depth at our consumer culture and seeks to understand it and will engage in a number of theoretical areas: branding, marketing, bio-power and neoliberalism. You will explore claims that our contemporary world can be best understood as a consumer society and a brand culture, as well as how marketing and consumerism increasingly define our experiences, social relationships and civic infrastructure. As such we seek to analyse marketing behaviour and consumption practices with a view to better understand how marketing connects with society and culture.  

You will join an intellectually stimulating, friendly and supportive research environment and work closely with our expert and experienced academic staff.

• Distinctive from other marketing programmes in that it combines teaching and research from marketing and sociology.
• Innovative programme inviting students to critically explore their lived experiences within the consumer society.
• Flexibility to tailor your studies to suit your specific areas of interest, such as; consumption, markets and culture, marketing communications children and consumption, crime and consumerism,  social identities, consumption and difference.
• Latest thinking and exciting intellectual challenges provided by academics who are at the frontiers of their subjects.

Core

• Consumers and Brands 
• Sociology of Consumption
• Consumption Research Methods
• Dissertation 

Optional

• Arts Marketing
• Marketing Communications
• Consumption, Markets and Culture
• Marketing and Technology
• Marketing Communications
• Children and Consumption
• Crime and Consumerism
• Fear, Risk and Consumption
• Social, Risk and Consumption
• Social Identities, Consumption and Difference
• Youth Culture and the Making of Modern Consumer

Requirements

• Bachelor's Degree (Bakalavr). Students who have successfully completed a four year Bachelor's degree (Baklavar) in an appropriate subject with good grades/GPA and at a reputable university will be considered for entry to a Royal Holloway Master's degree programme. Exact requirements will depend upon the programme, but most departments will ask for a minimum final grade of either 3.5/5.0 (70%) or 4.0/5.0 (80%).
• Specialist Diploma. Students who have successfully completed a Specialist Diploma in an appropriate subject with good grades/GPA and at a reputable university will be considered for entry to a Royal Holloway Master's degree programme. Exact requirements will depend upon the programme, but most departments will ask for a minimum final grade of either 3.5/5.0 (70%) or 4.0/5.0 (80%). 
• IELTS 6.5 overall with 6.0 in writing and no subscore below 5.5
• You are required to register your one reference, even if you have uploaded a copy of their reference. You may be contacted to submit a 2nd reference if we need further information to assess your suitability for the programme you have applied for.
• Copies of the transcripts from your undergraduate degree (this can be a transcript of your progress so far if you have not yet completed it)
• Copies of any other qualifications you have taken that are relevant to your chosen course
• A supporting statement, explaining your motivation to study your chosen course
• One academic reference - you can either upload a copy (this is the quickest option) or your referee can enter them directly into the online system once you've completed the application

Scholarships

• International Excellence Scholarships
• Global Education