Design Strategies

This course covers theory and methodology of applied design across interfaces, products and services using a practice-led strategy. Students focus on social and international creation, and develop key skills operating design, interaction design and entrepreneurial methods. Students will: translate and solve complex problems using design thinking methods and processes; Identify and evaluate theories and theories working with service design, design creation and entrepreneurialism in design; Create and review an iterative process of design using models and prototypes to test and evaluate solutions to a wide variety of design issues; formulating design knowledge and thoughts to communicate design solutions to specialist and non-specialist audiences; Prepare and present expert design strategies to produce answers to social problems of international importance; and Create business plans, pitch ideas, and develop branding and integrated communication plans for design theories.

The Bachelor of Design Strategies at the University of Canberra offers a comprehensive and innovative curriculum focused on developing creative, strategic, and practical skills in design. This program is designed to prepare students to become versatile designers capable of addressing complex problems across various industries, including branding, communication, user experience, and environmental design. Throughout the course, students will explore a wide range of topics such as visual communication, design thinking, digital media, sustainable practices, and user-centered design principles.

The program combines theoretical knowledge with hands-on projects, encouraging students to engage with real-world challenges and innovative solutions. Students will learn how to develop compelling visual identities, craft effective communication strategies, and utilize the latest digital tools and technologies. The curriculum emphasizes a multidisciplinary approach, enabling students to adapt to fast-changing industry demands and to think creatively and strategically.

Students will also have opportunities to collaborate with industry partners, participate in internships, and showcase their work in exhibitions. By the end of the program, graduates will possess a strong portfolio demonstrating their ability to deliver strategic design solutions that meet client needs and resonate with target audiences. The degree aims to equip students with skills that are highly valued by employers, including problem-solving, critical thinking, and effective communication.

The Bachelor of Design Strategies at University of Canberra is suitable for students passionate about visual and strategic design who want to make a meaningful impact in society and the business world. The program fosters an environment of innovation, experimentation, and continuous learning, preparing students for a successful career in the dynamic field of design.

Applicants should have an undergraduate degree or equivalent as approved by the University Admissions Committee. Vertical integration using an undergraduate degree is meritorious. Just high achieving students will likely soon be considered for inclusion.

The University of Canberra offers a range of financing options for students enrolled in the Design Strategies program to assist with their academic expenses. International students are typically required to demonstrate available funds to cover tuition fees, living expenses, and other associated costs, which can be verified through the university’s established financial documentation requirements. Domestic students may access various government support schemes, including HELP loans or other financial assistance programs, depending on their residency status and eligibility. The university also encourages students to explore scholarships, bursaries, and grants specifically aimed at design students or those demonstrating academic merit or financial need. These financial aid options are designed to reduce the economic barriers to accessing quality education in design disciplines. The tuition fees for the Design Strategies program are set annually and are published on the university’s official website, where detailed breakdowns of costs per semester or year are available. Payment plans are typically offered, allowing students to pay their fees in installments over the course period. Additionally, UC collaborates with external organizations and sponsors to provide industry-related scholarships and funded internships, which can further support students financially. For international students, there are specific scholarship opportunities available that can partially cover tuition fees and/or living costs, depending on the scholarship terms. The university advises prospective and current students to consult the financial aid office for personalized advice tailored to their financial situation. The overall aim is to ensure students have access to comprehensive financial support to facilitate their successful study experience and future career development in design strategies.

The Bachelor of Design Strategies at the University of Canberra is a comprehensive undergraduate program that prepares students to become innovative and strategic thinkers in the field of design. This program emphasizes the development of creative problem-solving skills, critical thinking, and the ability to apply design principles to real-world challenges across a variety of industries. Through a balanced curriculum that combines theoretical knowledge with practical application, students gain expertise in visual communication, user experience, sustainable design, and strategic planning.

The program is designed to foster a multidisciplinary approach, encouraging students to explore different areas of design and to develop a unique design philosophy. Students have opportunities to engage in collaborative projects, internships, and industry placements, providing valuable hands-on experience and facilitating professional networking. The curriculum often includes modules on design research, innovation, digital media, and project management, ensuring graduates are well-equipped to adapt to the evolving demands of the design industry.

Graduates of the Bachelor of Design Strategies are prepared for careers in a wide array of sectors such as advertising, branding, digital media, public relations, and consultancy. They can work as strategic designers, branding specialists, creative directors, or design consultants. The program also offers pathways for further study, including postgraduate degrees in design, business, or related fields, enabling students to deepen their expertise and expand their career prospects.

The faculty combines experienced professionals and academic scholars who are passionate about fostering a creative and innovative learning environment. The University of Canberra's state-of-the-art facilities, including dedicated design studios and digital labs, support students' learning experiences. The program's focus on sustainability, ethical design, and socially responsible practices prepares students to make meaningful contributions to society through their work.

Overall, the Bachelor of Design Strategies is dedicated to nurturing talented, forward-thinking designers capable of influencing and shaping the future of the design industry, with an emphasis on strategic thinking, creativity, and practical skills to meet contemporary design challenges.