Bachelor of Science in Digital Marketing and Customer Relationship Management

Program Description: Bachelor of Science in Digital Marketing and Customer Relationship Management at City University of Seattle

The Bachelor of Science in Digital Marketing and Customer Relationship Management at City University of Seattle is a comprehensive undergraduate program designed to prepare students for dynamic careers in the rapidly evolving fields of digital marketing and customer relationship management. This innovative program combines foundational business principles with specialized training in digital marketing strategies, analytics, consumer behavior, and relationship management techniques, ensuring graduates are well-equipped to meet the demands of modern marketing environments.

Throughout the program, students will explore key concepts such as digital advertising, social media marketing, search engine optimization (SEO), content creation, data analytics, email marketing, and customer experience management. Emphasis is placed on understanding how to leverage digital tools and platforms to reach target audiences effectively and build long-term customer loyalty. The curriculum is structured to blend theoretical knowledge with practical application, including hands-on projects, case studies, and industry internships, allowing students to develop real-world skills and a professional portfolio.

The program aims to foster critical thinking, creativity, and technical proficiency, enabling graduates to analyze market trends, develop digital marketing campaigns, utilize customer relationship management (CRM) systems, and measure campaign effectiveness. Students will gain proficiency in various digital marketing tools and software, including customer data platforms, marketing automation tools, and analytics software, empowering them to make data-driven decisions and optimize marketing initiatives.

Faculty members are experienced professionals in digital marketing and CRM fields, providing mentorship and industry insights to students. The program also emphasizes the importance of ethical marketing practices, cultural awareness, and effective communication skills, preparing graduates to operate responsibly and effectively in diverse global markets.

Graduates of the Bachelor of Science in Digital Marketing and Customer Relationship Management will be well-positioned for careers in digital marketing agencies, corporate marketing departments, e-commerce businesses, and start-ups. They can pursue roles such as digital marketing specialist, social media manager, content strategist, CRM analyst, or digital marketing manager. The program's blend of technical skills, strategic thinking, and industry relevance makes it an excellent choice for students aiming to thrive in the competitive digital landscape.

By completing this program, students will not only acquire a solid academic foundation but also gain practical experience and professional connections essential for success in the digital marketing industry. The City University of Seattle is committed to providing a supportive learning environment that encourages innovation, collaboration, and lifelong learning, ensuring graduates are ready to meet the challenges of tomorrow’s digital economy.

The Digital Marketing and Customer Relationship Management (CRM) program at City University of Seattle provides students with a comprehensive understanding of the strategies, tools, and techniques essential for success in today’s digital-driven marketplace. This innovative program is designed to equip students with the knowledge necessary to develop, implement, and analyze effective digital marketing campaigns while leveraging advanced CRM systems to build and maintain strong customer relationships. Throughout the program, students will explore key topics such as digital advertising, social media marketing, search engine optimization (SEO), content marketing, data analytics, and marketing automation. They will learn how to create compelling digital content that engages target audiences across various platforms and how to utilize data-driven insights to optimize marketing performance. The curriculum emphasizes the importance of understanding consumer behavior in the digital age and applying that understanding to craft personalized marketing strategies that enhance customer loyalty and retention. Students will gain practical experience with industry-standard CRM software and marketing tools, enabling them to track customer interactions, analyze customer data, and develop targeted marketing campaigns. The program also offers modules on ethical considerations in digital marketing, privacy regulations, and the latest trends in marketing technology. With a focus on both theoretical knowledge and hands-on application, students will participate in projects and case studies that reflect real-world challenges faced by modern marketers. Graduates of this program will be well-prepared for careers in digital marketing management, CRM analysis, online advertising, content strategy, and data analysis. They will possess the skills needed to innovate and lead in the dynamic field of digital marketing, making meaningful contributions to their organizations and advancing their professional development in this rapidly evolving industry.

Program Requirements:

To successfully enroll in the Digital Marketing and CRM program at City University of Seattle, applicants must meet specific admission criteria. Prospective students are generally required to hold a high school diploma or equivalent, such as a GED, from an accredited institution. International students must provide proof of English language proficiency through standardized tests like the TOEFL or IELTS unless they have completed previous studies in English. Additionally, applicants may need to submit official transcripts from prior educational institutions and demonstrate their proficiency in related areas such as marketing, business, or communication. Some programs may also require a resume or statement of purpose outlining the applicant's interest and goals related to digital marketing and customer relationship management.

Once admitted, students are expected to complete all designated coursework, which typically includes core classes on digital marketing strategies, consumer behavior, brand management, data analytics, and CRM tools. Practical experience through projects and internships is often emphasized to ensure students acquire real-world skills. The program may also have specific prerequisites for certain courses, requiring students to have foundational knowledge in business or marketing principles.

Students are generally encouraged to engage in extracurricular activities, such as marketing clubs or professional development workshops, to enhance their learning and industry connections. The curriculum is designed to provide both theoretical understanding and practical skills, preparing graduates for careers in digital marketing, CRM management, analytics, and related fields. Maintaining a minimum GPA as specified by the university and fulfilling any internship or practicum requirements are typically necessary to complete the program successfully.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The Digital Marketing and Customer Relationship Management program at City University of Seattle offers various financing options to support students throughout their studies. Students can explore federal financial aid programs, including Pell Grants and Federal Student Loans, by submitting the Free Application for Federal Student Aid (FAFSA). The university also provides institutional scholarships and scholarships based on merit and need, which applicants can apply for during the admissions process. Additionally, City University of Seattle partners with private lenders and banking institutions to facilitate private loan options for students who may require additional funding beyond federal aid. Payment plans are available to help distribute tuition costs over manageable installments, allowing students greater flexibility in managing their finances. The university encourages students to consult with the financial aid office for personalized assistance and to understand the eligibility requirements for each financing option. International students are advised to explore alternative financing strategies, including external scholarships, sponsorships, or private loans, as federal aid is generally limited to U.S. citizens and eligible residents. The university also offers guidance on budgeting and financial planning to help students minimize educational expenses and avoid unnecessary debt. Program costs, including tuition and fees, may vary depending on student residency status and the number of courses taken per term, and students are advised to review the latest fee schedule available on the university’s official website. Veterans and active military personnel may be eligible for education benefits such as the GI Bill, and they are encouraged to contact the campus certifying official to facilitate the application process. Overall, City University of Seattle aims to make digital marketing and customer relationship management education accessible by providing comprehensive financing options and dedicated support services.

The Digital Marketing and Customer Relationship Management (CRM) program at City University of Seattle is designed to equip students with the essential skills and knowledge needed to excel in the rapidly evolving digital marketing landscape. The curriculum covers a comprehensive range of topics including digital advertising, social media marketing, content creation, data analytics, email marketing, and the principles of effective customer relationship management. Students gain practical experience through hands-on projects, internships, and case studies that reflect real-world challenges in digital marketing campaigns.

The program emphasizes the integration of technology and data analysis to develop targeted marketing strategies that foster meaningful customer interactions and loyalty. Courses are structured to provide both theoretical foundations and practical applications, ensuring graduates are prepared to design, implement, and optimize digital marketing initiatives across various platforms and industries. Special emphasis is placed on understanding consumer behavior, utilizing CRM software, and leveraging analytics tools to measure campaign effectiveness and ROI.

Faculty members bring industry expertise, providing insights into current trends and best practices. The program also offers opportunities to learn about emerging tools such as artificial intelligence and automation in marketing processes. Graduates of this program are well-positioned for roles such as digital marketing specialist, CRM analyst, social media manager, content marketer, and data analyst. The program aims to prepare students not only for immediate employment but also for continuous learning and adaptation in the dynamic field of digital marketing.

Students have access to a variety of resources, including state-of-the-art labs, online learning platforms, and career support services. The program is designed to be flexible, accommodating working professionals through evening and online course options. Overall, this program prepares students to develop innovative marketing strategies, understand customer needs deeply, and utilize digital tools effectively to create impactful marketing campaigns that drive business growth.