Bachelor of Science in Business Administration with a concentration in Marketing

The Bachelor of Science in Business Administration with a concentration in Marketing at City University of Seattle offers students a comprehensive education designed to prepare them for successful careers in the dynamic field of marketing and business management. This program combines foundational business principles with specialized marketing strategies, equipping graduates with the skills necessary to analyze markets, develop effective marketing plans, and leverage digital and traditional channels to reach target audiences. Throughout the program, students engage in coursework that covers topics such as consumer behavior, marketing research, advertising, branding, digital marketing, and strategic planning. Emphasis is placed on developing critical thinking, analytical skills, and ethical decision-making, all essential for navigating the complex modern business environment.

The curriculum is designed to be flexible, accommodating working professionals through evening and online classes. Students also have opportunities for real-world experience through internships, projects with industry partners, and case studies that simulate actual marketing challenges. The faculty comprises experienced industry professionals and scholars dedicated to providing personalized mentorship and guidance. The program aims to foster innovative thinking and leadership qualities, preparing graduates for a variety of marketing roles, including brand management, digital marketing, market research, sales, and advertising.

Graduates of this program are well-equipped to pursue further education or to enter the workforce immediately, equipped with a solid understanding of core business concepts and marketing practices. The program's emphasis on practical skills, combined with a global perspective and an entrepreneurial mindset, makes it a valuable stepping stone for those aspiring to make impactful contributions in the marketing industry. With a degree from City University of Seattle, graduates can confidently meet the demands of today’s competitive marketplace and stand out as capable professionals ready to lead in diverse business settings.

The Management (Specialization in Marketing) program at City University of Seattle is designed to equip students with comprehensive knowledge and practical skills in the field of marketing within the broader context of management. This program aims to prepare students for leadership roles in a wide range of industries by combining core management principles with specialized marketing strategies. Students will engage in coursework that covers fundamental topics such as organizational behavior, strategic management, and business communication, while also diving deeply into marketing-specific areas including consumer behavior, digital marketing, brand management, market research, advertising, and sales strategies.

Throughout the program, students will learn how to develop effective marketing plans, analyze market trends, and utilize digital tools and social media platforms to reach target audiences. The curriculum emphasizes the importance of ethical decision-making, multicultural understanding, and sustainable business practices, ensuring graduates are equipped to navigate the complex and evolving landscape of global markets. Practical applications are integrated into coursework through case studies, project work, and simulations, enabling students to apply theoretical concepts to real-world scenarios.

The program also promotes the development of critical thinking, analytical abilities, and leadership skills essential for managerial roles. Students will have opportunities for networking with industry professionals, participating in internships, and engaging in collaborative projects that mirror actual business environments. Upon completion, graduates will possess a solid foundation in management principles with a specialized focus on marketing strategies, preparing them for careers such as marketing manager, brand strategist, digital marketing specialist, market research analyst, or sales manager. The program's flexible delivery format includes online courses and evening classes, accommodating working professionals who seek to advance their careers. Overall, the Management (Specialization in Marketing) program at City University of Seattle offers an in-depth, practical education designed to foster innovative thinking and strategic decision-making in the dynamic field of marketing management.

Program Requirements for Bachelor of Arts in Management (Specialization in Marketing) at City University of Seattle:

Applicants must possess a high school diploma or GED equivalent from an accredited institution. Prospective students are required to submit official transcripts demonstrating their academic performance. A minimum high school GPA of 2.5 is generally expected for admission consideration, though competitive applicants may present higher GPAs. International students must provide proof of English language proficiency through recognized assessments such as TOEFL, IELTS, or equivalent exams, with minimum scores typically being 80 on TOEFL iBT or 6.0 on IELTS.

The application process includes completion of the university’s application form, payment of the application fee, and submission of resume or curriculum vitae detailing relevant work experience or extracurricular activities that demonstrate leadership and motivation. Admission may also require a personal statement or essay articulating the applicant’s interest in marketing and career objectives.

Once admitted, students are advised to meet with academic advisors to develop an individualized degree plan. To successfully complete the Bachelor of Arts in Management with a specialization in Marketing, students must earn a minimum of 180 quarter credits. This includes general education courses in areas such as communications, mathematics, social sciences, and humanities, alongside the core management courses. Specialized marketing courses cover topics such as consumer behavior, digital marketing, branding, marketing research, and strategic marketing planning.

Students are also required to participate in internships, cooperative education programs, or real-world projects to gain practical experience in marketing. Maintaining a minimum cumulative GPA of 2.0 is necessary to remain in good academic standing and to qualify for graduation. Additionally, students must complete all coursework within the maximum allowable time frame, typically 10 years from initial enrollment.

To graduate, students must submit an application for degree conferral, complete a graduation audit, and meet all program-specific requirements, including any capstone projects, comprehensive exams, or presentations mandated by the program. Transfer students are evaluated on their previously earned credits, which may be accepted to fulfill certain core or elective requirements in accordance with university policies.

The Bachelor of Arts in Management with a specialization in Marketing at City University of Seattle offers diverse financing options to support students' educational pursuits. Students can explore various avenues, including federal and state financial aid programs, scholarships, private loans, and payment plans. Federal financial aid is available to eligible students through the Free Application for Federal Student Aid (FAFSA), which can provide grants, work-study opportunities, and federal loans to assist with tuition and related expenses. The university also offers institutional scholarships based on academic merit, leadership qualities, and financial need, which can significantly reduce the financial burden for qualifying students. Additionally, many students opt for private loan programs, which can be arranged through approved lenders to cover expenses not met by aid and scholarships. City University of Seattle encourages prospective students to carefully assess their financial situation and plan accordingly by consulting with financial aid advisors, who can provide personalized guidance and assist in completing necessary documentation. The university also offers flexible payment plans that allow students to spread payments over the semester or academic year, alleviating upfront financial pressure. International students, in particular, should investigate available scholarships, grants, and loan options tailored to their circumstances. It is advisable for students to explore external funding sources, such as community organizations and industry-sponsored scholarships, which may be available to students pursuing management and marketing degrees. In summary, City University of Seattle aims to make education accessible through comprehensive financing options, empowering students to focus on their academic and career goals without undue financial stress.

Management program with a specialization in Marketing at the City University of Seattle is designed to equip students with comprehensive knowledge and practical skills necessary to succeed in dynamic business environments. The program emphasizes core management principles along with advanced marketing strategies, consumer behavior analysis, digital marketing techniques, and strategic planning. It aims to prepare graduates to take on leadership roles in various industries by fostering critical thinking, effective communication, and innovative problem-solving abilities.

Students enrolled in this program have the opportunity to engage in coursework that covers topics such as market research, branding, advertising, social media marketing, sales management, and global marketing strategies. The curriculum integrates real-world case studies and projects, enabling students to apply theoretical concepts to practical scenarios. Furthermore, the program incorporates current trends in the marketing industry, including the use of data analytics and marketing automation tools, to ensure that graduates are well-versed in contemporary practices.

The City University of Seattle offers flexible learning options, including online and hybrid formats, allowing students to balance their studies with professional and personal commitments. The faculty consists of experienced industry professionals and academics dedicated to providing personalized mentorship and support. Additionally, the program encourages students to develop a global perspective through international case studies and potential study-abroad opportunities.

Upon graduation, students are prepared to pursue careers in marketing management, brand development, digital marketing, market research, sales leadership, and strategic planning. The program aims to foster lifelong learning and adaptability, addressing the evolving needs of the global marketplace. Integration with the university’s network of industry partners provides valuable internship opportunities and potential employment pathways, enhancing the practical relevance of the program. Overall, this specialization in Marketing within the Management degree embodies a comprehensive approach, combining theoretical foundations with practical skills to empower students for successful careers in marketing and management fields.