The EMMS — Marketing and Sales program at City University of Seattle is designed to equip students with comprehensive knowledge and practical skills necessary for a successful career in the dynamic field of marketing and sales. This program offers a blend of theoretical frameworks and real-world applications, enabling students to develop expertise in strategic marketing, consumer behavior, digital marketing, sales techniques, and marketing analytics. Throughout the coursework, students explore innovative marketing strategies, learn how to analyze market trends, and harness various digital platforms to effectively reach target audiences. The curriculum emphasizes the development of critical thinking, communication skills, and ethical practices in marketing and sales, preparing graduates to navigate complex market environments with confidence. The program is tailored for individuals seeking to advance their careers in marketing roles, sales management, advertising, or start their own entrepreneurial ventures. Emphasizing experiential learning, students participate in case studies, marketing simulations, project-based assignments, and internships that provide valuable industry insights and hands-on experience. The faculty comprises experienced professionals and industry experts committed to mentoring students and fostering an engaging learning environment. Upon completion of the EMMS — Marketing and Sales program, graduates are well-equipped to pursue roles in diverse sectors such as retail, technology, healthcare, and service industries. They will have gained the strategic mindset, technical knowledge, and ethical understanding necessary to design effective marketing campaigns, manage customer relationships, and drive sales growth. This program also prepares students for continuing education or professional certifications in marketing and sales, opening pathways for career advancement and specialization in specialized niches within the marketing industry. With a flexible delivery format including online and hybrid options, the program accommodates working professionals and those seeking to balance their studies with personal commitments. Overall, the EMMS — Marketing and Sales program at City University of Seattle provides a solid foundation for individuals aspiring to excel in the competitive, ever-evolving world of marketing and sales, empowering them to make impactful contributions to their organizations and communities.
The EMMS — Marketing and Sales program at City University of Seattle is designed to equip students with comprehensive skills and knowledge necessary to excel in the dynamic and competitive world of marketing and sales. This program integrates foundational marketing theories with practical sales techniques, preparing graduates to develop effective marketing strategies, manage customer relationships, and analyze market trends. Through a carefully structured curriculum, students will explore a wide range of topics including consumer behavior, marketing research, digital marketing, brand management, and sales management. The program emphasizes hands-on experience, encouraging students to apply their learning through case studies, projects, and internships that reflect real-world scenarios.
Students will learn how to craft compelling marketing messages, leverage digital platforms for promotional campaigns, and utilize data analytics to measure campaign effectiveness. The curriculum also focuses on developing critical thinking and communication skills vital for leadership roles in marketing and sales teams. By engaging with industry professionals and participating in networking opportunities, students gain insights into current market practices and emerging trends, ensuring they are well-prepared for careers in various sectors such as retail, technology, healthcare, and more.
Additionally, the program offers specialized courses in sales techniques, negotiation, and customer relationship management, enabling graduates to excel in client-facing roles and build long-term business partnerships. The hybrid delivery model combines online coursework with optional in-person seminars, making it flexible and accessible for working professionals. Upon completion, graduates will be equipped to pursue roles such as marketing coordinator, sales manager, brand strategist, digital marketing specialist, and business development manager. The EMMS — Marketing and Sales program at City University of Seattle is committed to fostering innovative thinking, ethical practices, and professional development to prepare students for successful careers in the ever-evolving marketing landscape.
Program Requirements for EMMS — Marketing and Sales:
Candidates seeking admission to the EMMS — Marketing and Sales program at City University of Seattle must possess a completed bachelor's degree from an accredited institution. The degree should ideally be in Business, Marketing, Sales, or a related field, although applicants from other disciplines with relevant work experience may also be considered.
Applicants are typically required to submit official transcripts demonstrating academic achievement, along with proof of English language proficiency if applicable, such as TOEFL or IELTS scores, unless they hold a degree from an English-taught institution. A minimum TOEFL score of 80 (iBT) or an IELTS band score of 6.5 is generally expected for admission.
Work experience in sales, marketing, or related fields is highly valued and may strengthen an application, although it is not mandatory for all applicants. Personal statements or essays may be required to assess the applicant’s motivation, career goals, and suitability for the program. Letters of recommendation from professional or academic references are usually recommended to support the application.
Once admitted, students are expected to complete all coursework and program requirements within the designated timeframe, typically spanning 12 to 24 months for the online format. The curriculum focuses on core competencies such as strategic marketing, digital marketing, sales management, consumer behavior, and analytics. Practical projects, case studies, and industry partnerships are integral parts of the program to ensure students gain real-world experience.
In addition to coursework, students may need to participate in capstone projects or internships, depending on program specifics. Successful completion of all required courses and projects, as well as maintaining a minimum GPA specified by the university, is necessary for graduation. Continuing students are encouraged to adhere to the university’s policies on academic integrity, attendance, and participation.
Financial aid options, including scholarships, grants, and payment plans, may be available to eligible students. Applicants should consult the university’s official website or contact admissions for detailed and updated requirements, as these may vary depending on the applicant’s background and program offerings.
Want to improve your English level for admission?
Prepare for the program requirements with English Online by the British Council.
- ✔️ Flexible study schedule
- ✔️ Experienced teachers
- ✔️ Certificate upon completion
📘 Recommended for students with an IELTS level of 6.0 or below.
The EMMS — Marketing and Sales program at City University of Seattle offers a variety of financing options to support students in their educational pursuits. Students can explore federal and state financial aid programs, including Pell Grants, Federal Direct Loans, and work-study opportunities, which help make the program more accessible to a diverse applicant pool. The university also provides scholarships based on merit and need, with specific awards designated for graduate students pursuing specialized degrees such as this one. Additionally, CityU partners with private lenders to facilitate loan options with competitive interest rates and flexible repayment plans tailored to students' financial circumstances. The program's cost structure includes tuition fees, which are determined annually and can vary depending on the residency status and enrollment status of the student. To assist students in planning financially, the university offers personalized financial counseling, helping applicants understand their options and navigate the application process for various funding sources.
Students may choose to finance their studies through payment plans that break down tuition fees into manageable installments over the course of the program. These plans often require an enrollment fee but reduce the financial burden by spreading payments across multiple months. The university encourages early application for financial aid to maximize eligibility and eligibility for scholarships. International students should explore additional funding options, including private scholarships or institutional aid, since federal financial aid is typically not available to non-citizens. For those seeking employer reimbursement or professional development funding, CityU often provides documentation and support to validate enrollment and program participation. Overall, the financing studies of this program are designed to provide comprehensive support, ensuring that students from various financial backgrounds can access quality education in marketing and sales at City University of Seattle.
The EMMS — Marketing and Sales program at City University of Seattle is designed to equip students with comprehensive knowledge and practical skills in the fields of marketing and sales. This program emphasizes modern marketing strategies, digital marketing tools, consumer behavior analysis, and effective sales techniques, enabling graduates to thrive in competitive business environments. Throughout the program, students gain proficiency in developing marketing campaigns, understanding market research, leveraging social media platforms, and employing data analytics to inform decision-making. The curriculum includes coursework in marketing principles, sales management, advertising, branding, and customer relationship management, all tailored to prepare students for careers in various sectors such as retail, technology, healthcare, and entertainment.
Students also learn about ethical marketing practices and sustainable business strategies, reflecting the evolving landscape of global commerce. The program incorporates case studies, hands-on projects, and internship opportunities to provide real-world experience and foster industry connections. This experiential learning approach helps students apply theoretical concepts to practical situations, enhancing their problem-solving and leadership abilities. Graduates of the EMMS — Marketing and Sales program are well-positioned for roles including marketing manager, sales director, brand strategist, digital marketing specialist, and business development consultant.
City University of Seattle is committed to providing accessible higher education with flexible online and on-campus learning options, supporting working professionals and international students. The program typically takes about 1-2 years to complete, depending on the student’s course load and enrollment status. With a focus on innovative marketing techniques and sales strategies, this program aims to prepare students not only to enter the workforce but to excel and lead in dynamic business environments.
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