StudyQA — Master: EMMS — Marketing and Sales

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The Executive Master in Marketing & Sales (EMMS) by SDA Bocconi is a specialized and international master that runs over 14 months and is taught entirely in English. The executive format of the program means that traditional classes are combined with distance learning sessions, allowing you to work and study at the same time. The master focuses on sales and marketing, and offers you the opportunity to study not only at SDA Bocconi in Milano but also at ESADE in Barcelona and Madrid.

EMMS will enable you to:

round up your skills and develop the strategic mind-frame which would make you successful in a management position
develop your career path while continuing to work
learn marketing and sales knowledge in an international context
share the experience of other professionals involved in marketing and sales in different companies, industries, and countries
find new networking opportunities in an international market
gain awareness of your skills and competences through a specifically designed program

EMMS offers you:

Unique learning activities: face-to-face lessons, distance learning lessons, business project. Overall, 50% of sessions are face-to-face and 50% are by distance learning.
Face-to-face lessons are held in three cities: Milan, Barcelona and Madrid.
EMMS diploma is a double degree issued by two very prestigious business schools: SDA Bocconi and ESADE.

Learning model

Teaching methods and evaluation process

The total length of emms is 14 months, January 2015 - February 2016.
Residential modules and exams take up 32 working days and 4 Saturday mornings and are divided between Italy and Spain.

Overall, 50% of the emms sessions are face-to-face and 50% are by distance learning sessions

About SDA Bocconi School of Management

The leading School of Management in Italy and the only Italian School present in all of the most important International rankings (Financial Times, Bloomberg Businessweek, The Economist, Forbes), SDA Bocconi has established itself as a European leader in higher education.

SDA Bocconi School of Management is part of Università Bocconi, the first Italian University to grant a degree in economics. For over a century, Bocconi has played a leading role in Italys social and economic modernization.

SDA Bocconi has been engaged in the promotion and organization of executive education since 1971, with an International approach. The Schools vision of empowering life through knowledge and imagination lies behind its program offerings: Executive Education Open and Custom Programs, MBA and Master Programs, for the development of individuals, companies, institutions and economic systems.

Choosing SDA Bocconi and coming to Milano means choosing a vibrant environment, the entrepreneurial, financial and industrialized center of Italy, a doorway to Europe. In short, a wealth of international contacts and opportunities.

And Milano, of course, is culture, fashion, design, food and the art of living.

Latest Rankings

11th MBA in Europe - FT Global MBA Rankings 2014 (+3)
31st MBA Worldwide - FT Global MBA Rankings 2014 (+8)
8th BS in Europe - FT European B-Schools Rankings 2013 (+3)
28th BS in Europe - FT Executive MBA Rankings 2013 (+7)
10th BS in Europe, 19th Worldwide - FT Executive Education Rankings 2013 (+7)
8th BS in Europe, 15th Worldwide - FT Custom Education Rankings 2013 (+8)
14th MBA in Europe, 47th MBA Worldwide - Which MBA, The Economist 2013 (+23)
6th MBA in Europe - QS TopMBA Global 200 Business Schools Report 2013 (+1)
3rd MBA Program outside US - Forbes 2013 (+1)

Module 1. January - March

Fundamental Courses 1
Marketing Management
Sales Management 1
Culture and Anthropology (East and West)

Residency module: January (Milano)
Distance Learning: January - March (online)
Module 2. March - May

Fundamental Courses 2
Marketing Research
Brand Management
Going to the Market

Residency module: March (Barcelona)
Distance Learning: March May (online)
Module 3. May - July

Advanced Courses 1
Price Strategy and Management
Channel Management
Strategic Marketing

Residency module: May (Milano)
Distance Learning: May - July (online)
Module 4. July - September

Advanced Courses 2
International Marketing management
Finance for Marketing & Sales
Sales Management 2

Residency module: July (Barcelona)
Distance Learning: July - September (online)
Summer Break: August
Module 5. September - November

Advanced Courses 3
Digital Enablers
F2F Workshop: Negotiation Skills
CRM and Business Intelligence
F2F Workshop: Leading and Managing People

Residency module: September (Madrid)
Distance Learning: September - November (online)
Module 6. November 2015 - January

Advanced Courses 4
Marketing Creativity and Innovation
Integrated Marketing Communication

Residency module: November (Milano)
Distance Learning: November - January (online)
Winter Break: December - January
Module 7 - February (Barcelona)
Graduation Module

F2F Workshop: Communication Skills
New Trends in Marketing
Top Manager Address
Head Hunter Address
Business project presentation
Graduation Ceremony

University Degree in any disciplineAbout 5 years of work experienceUniversity or bachelor degreeTOEFL or equivalent English proficiency test Work Experience At least 5 year(s) of work experience is required.