The Digital Marketing and Customer Relationship Management program at City University of Seattle offers students an in-depth understanding of the dynamic digital marketing landscape and the strategic management of customer relationships. Designed for aspiring marketing professionals, this program combines theory with practical application to equip students with the skills necessary to thrive in today's competitive digital environment. Throughout the coursework, students explore a wide range of topics including online marketing strategies, data analytics, social media marketing, content creation, search engine optimization (SEO), and customer engagement techniques. The curriculum emphasizes the importance of understanding consumer behavior, leveraging digital tools, and developing innovative campaigns that foster meaningful connections with target audiences. Students also gain hands-on experience with industry-standard software and platforms, preparing them to implement effective marketing initiatives in real-world scenarios. The program emphasizes strategic thinking, data-driven decision making, and effective communication, enabling graduates to design, execute, and measure marketing campaigns that enhance brand awareness and customer loyalty. Additionally, the program covers the management of customer relationship management systems, enabling students to develop insights from customer data and improve service delivery. With flexible online delivery options, students can balance their studies with professional and personal commitments. The program prepares graduates for careers in various roles such as digital marketing specialist, social media manager, content marketer, marketing analyst, and customer relationship manager. Students benefit from City University of Seattle’s experienced faculty, industry connections, and career support services, ensuring they are well-equipped to succeed in the evolving digital marketing space. Whether aiming to advance in current roles or start a new career path, students will finish this program with the strategic knowledge, technical skills, and practical experience necessary to excel in digital marketing and customer relationship management.
Program Overview:
The Digital Marketing and Customer Relationship Management program at City University of Seattle is designed to equip students with the essential skills and knowledge needed to excel in the rapidly evolving digital marketing landscape. This comprehensive curriculum combines theoretical foundations with practical applications, focusing on the development of strategic marketing campaigns, data analysis, consumer behavior understanding, and the effective use of digital tools and platforms. Students will learn how to create compelling digital content, optimize marketing efforts through analytics, and manage customer relationships using innovative CRM strategies. The program emphasizes the importance of integrated marketing communications, social media management, search engine optimization (SEO), and pay-per-click (PPC) advertising to ensure students are prepared for current industry requirements. Throughout the course, learners will gain hands-on experience through case studies, project-based assignments, and internships, fostering the ability to design, implement, and evaluate digital marketing plans. The curriculum also explores ethical issues, legal considerations, and the importance of data privacy in digital environments, preparing students to operate responsibly within the industry. Graduates will be well-positioned to pursue careers in digital marketing, customer engagement, brand management, and analytics across various sectors. The program is suitable for recent graduates, marketing professionals seeking to update their skills, or entrepreneurs aiming to leverage digital tools to grow their businesses. With a focus on real-world applications and industry relevance, the Digital Marketing and Customer Relationship Management program at City University of Seattle provides students with a competitive edge in the dynamic digital economy.
Program Requirements: The Bachelor of Science in Digital Marketing program at City University of Seattle requires applicants to hold a high school diploma or equivalent. Prospective students must submit official transcripts demonstrating successful completion of secondary education. International students are required to provide proof of English language proficiency through standardized tests such as TOEFL or IELTS unless they have completed education in an English-speaking country. The application process also includes submitting a completed application form, application fee, and personal statement. Prior experience in marketing, business, or related fields is not mandatory but can be advantageous.
Once admitted, students must complete a minimum of 180 quarter credits to graduate. The curriculum includes core courses in digital marketing strategies, social media marketing, analytics, consumer behavior, and content creation. Additionally, students are encouraged to participate in internship opportunities or practical projects to enhance real-world skills. The program emphasizes the use of current digital marketing tools and platforms, encouraging hands-on learning and industry engagement. Students are expected to maintain satisfactory academic progress, which includes earning a cumulative GPA of at least 2.0.
The program also recommends completion of general education courses in communication, mathematics, and information technology to develop well-rounded skills. As part of the graduation requirements, students must pass a capstone project that demonstrates mastery of digital marketing concepts and strategic planning. Active participation in class discussions, group projects, and case studies is essential for successful completion. For international students, visa regulations and any required health insurance documentation must be maintained throughout their studies.
Continued professional development is supported through access to industry seminars, webinars, and networking events organized by the university. The program is designed to prepare students for careers such as digital marketing specialist, social media manager, content strategist, and marketing analyst.
Want to improve your English level for admission?
Prepare for the program requirements with English Online by the British Council.
- ✔️ Flexible study schedule
- ✔️ Experienced teachers
- ✔️ Certificate upon completion
📘 Recommended for students with an IELTS level of 6.0 or below.
The City University of Seattle offers various financing options to support students pursuing their degrees in Digital Marketing and Customer Relationship Management. Students can explore multiple financial aid avenues including federal financial aid programs such as the Free Application for Federal Student Aid (FAFSA), which provides grants, loans, and work-study opportunities to eligible students. Additionally, institutional scholarships are available based on academic merit, leadership qualities, and financial need, helping reduce the overall cost of education. The university also offers specific scholarships for graduate and online students, which may include partial tuition waivers or stipends. Payment plans are another option, allowing students to spread out tuition payments over multiple installments, making it easier to manage expenses throughout the academic year. The City University of Seattle may also have partnerships with corporations and organizations that offer sponsored tuition programs or reimbursement options for employees pursuing relevant degrees. International students should explore visa-related financial advising and possible scholarship opportunities designed to support international enrollment. Furthermore, students are encouraged to investigate external scholarships offered by professional marketing and business associations, which can complement university financial aid. The university occasionally provides discounts or special offers for early registration or for alumni returning to further their education. It is important for students to consult the university's financial aid office for personalized guidance and to stay informed about deadlines, documentation required, and eligibility criteria for various funding sources. Overall, the combination of federal aid, scholarships, payment plans, and external funding sources provides a comprehensive financial planning framework designed to make obtaining a Digital Marketing and Customer Relationship Management degree accessible and affordable.
The Digital Marketing and Customer Relationship Management program at City University of Seattle is designed to provide students with a comprehensive understanding of the strategies and techniques used to effectively promote products and services in the digital age. The program combines theoretical knowledge with practical application, preparing graduates to excel in dynamic marketing environments. Students learn about various digital marketing channels, including social media, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing. They also explore customer relationship management (CRM) systems, gaining skills in analyzing consumer data, segmenting audiences, and developing targeted marketing campaigns to foster customer loyalty and retention.
The curriculum emphasizes the integration of marketing technology with strategic planning, enabling students to develop innovative campaigns that align with business goals and respond to market trends. Courses cover the use of CRM tools such as Salesforce, HubSpot, and other popular platforms, providing hands-on experience in managing customer data and automating marketing processes. Students also engage in projects that simulate real-world challenges, enhancing their problem-solving abilities and teamwork skills.
Through a combination of online lectures, interactive discussions, and practical assignments, students learn to analyze metrics and generate insights that inform marketing decisions. The program aims to equip students with the digital literacy required to adapt to the rapidly evolving marketing landscape and leverage emerging technologies such as artificial intelligence and data analytics.
Graduates of the program will be prepared for careers in various roles including digital marketing manager, social media strategist, content manager, CRM analyst, and marketing automation specialist. The program underscores the importance of ethical marketing practices and customer privacy, ensuring that students understand legal and ethical considerations in digital marketing and CRM activities. Overall, the program's goal is to develop well-rounded marketing professionals capable of designing, implementing, and managing effective digital marketing and CRM strategies to drive business growth and customer satisfaction.
Please note that specific course details, admission requirements, or program duration information is not available on the City University of Seattle website, so this overview provides a comprehensive but general description based on similar programs offered by the university.
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