Digital Marketing

Digital Marketing is a dynamic and rapidly evolving field that combines strategic thinking, creative skills, and technical expertise to promote products, services, and brands in the digital environment. At Vilnius University, our Digital Marketing degree program offers students comprehensive knowledge and practical skills essential for success in this competitive industry. Throughout the course, students will learn about key concepts such as online advertising, social media marketing, search engine optimization (SEO), content creation, data analytics, and consumer behavior in the digital space. The curriculum is designed to provide a balanced mix of theoretical foundations and hands-on experience, enabling graduates to develop effective marketing strategies, create engaging digital content, and utilize various digital tools and platforms effectively. The program emphasizes the importance of understanding digital consumer patterns and leveraging data-driven insights to optimize marketing campaigns. Students will have opportunities to work on real-world projects, collaborate with industry professionals, and participate in internships, all aimed at developing their practical skills and industry connections. Vilnius University’s Digital Marketing program is ideal for individuals passionate about technology, creativity, and business, seeking to build a career in digital advertising, social media management, e-commerce, and marketing analysis. Graduates will be well-equipped to work in diverse sectors such as advertising agencies, e-commerce companies, media firms, and corporate marketing departments. By combining rigorous academic training with practical application, the program prepares students to meet the challenges of the digital age and contribute innovative marketing solutions in a globalized market.

The Digital Marketing program at Vilnius University is designed to equip students with comprehensive knowledge and practical skills necessary to succeed in the rapidly evolving field of online marketing. The curriculum covers a wide range of topics, including the fundamentals of digital marketing, data analytics, content creation, social media strategies, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and mobile marketing. Students will learn how to develop effective digital marketing campaigns, leverage various online channels, analyze consumer behavior, and measure campaign performance to optimize results.

Throughout the program, students are encouraged to engage in hands-on projects and internships that provide real-world experience. They will become proficient in using industry-standard tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and content management systems. The program also emphasizes the importance of understanding legal and ethical considerations in digital marketing, including data privacy regulations and intellectual property issues.

The faculty comprises experienced professionals and researchers in the field of digital communications, ensuring that students receive up-to-date knowledge aligned with current industry trends. The curriculum is complemented by workshops, seminars, and guest lectures from industry experts, providing students with insights into the latest developments and challenges in digital marketing.

Graduates of the program will be prepared for diverse roles in the digital marketing arena, such as digital marketing specialists, social media managers, content strategists, and SEO analysts. They will possess the strategic thinking, analytical abilities, and technical skills required to plan, implement, and evaluate effective digital marketing campaigns across various online platforms. The program aims to foster innovative thinking, adaptability, and a data-driven approach, ensuring that students are well-equipped to navigate and excel in the competitive digital landscape.

ADMISSION REQUIREMENTS AND SELECTION CRITERIA

• Bachelor`s degree or its equivalent in Business and Administration of Economics or not less than 1 year working experience in a field related to the program.
• English language proficiency - the level not lower than B2 (following the Common European Framework of Reference for Languages (CEFR).

The Digital Marketing program at Vilnius University offers various financing options to support students throughout their studies. Tuition fees for this program are structured to accommodate both domestic and international students, with detailed information available through the university’s admissions office. Students can apply for scholarships based on academic achievement, financial need, or specific criteria set by the university or external organizations. Vilnius University provides a range of scholarships, including merit-based awards, social scholarships, and grants for talented students entering the Digital Marketing program.

Additionally, students may explore government-funded student loans or financial aid programs available in Lithuania, which can support their educational expenses. The university collaborates with local and international partners to offer internship placements and part-time work opportunities, helping students finance their studies while gaining practical experience in digital marketing. Tuition fees vary depending on the student’s nationality and specific program details, but the university strives to maintain affordable pricing and flexible payment plans. International students should consult the Vilnius University International Office for advice on applicable scholarships and financial support options.

Furthermore, the university regularly updates its financial support policies to reflect changes in legislation and educational funding opportunities. Prospective students are encouraged to review the official Vilnius University website and contact the admissions or student support services for the most current information on financing studies. Overall, Vilnius University aims to make higher education accessible by providing comprehensive financial aid options, ensuring students can focus on their studies and professional development in digital marketing without undue financial hardship.

INTERNATIONAL MOBILITY

Students can participate in ERASMUS+ mobility programme or use VU’s Bilateral cooperation agreements which gives an opportunity to study at VU’s Partner Universities or do internship abroad.

CAREER OPPORTUNITIES

Progamme’s aim is to prepare Digital Marketing professionals who can efficiently lead marketing projects in fast changing environment both in private and in public sectors.  After graduation you will be able to manage campaigns and communication in social networks, as well as to work on digital advertising, media and traditional marketing projects.