e-Marketing and Social Media

Study mode:On campus Study type:Part-time Languages: English
Local:$ 9.07 k / Year(s) Foreign:$ 14 k / Year(s)  
401–500 place StudyQA ranking:6568 Duration:12 months

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This innovative and cutting-edge course will provide you with both sound theories and marketing practices for a competitive advantage in the work and business environment.

The programme will cover specialist topics such as e-Marketing and Social Media. In addition to this, you will study subjects related to entrepreneurship and innovation as well as marketing intelligence. All subject areas feed into applied action research project (Professional Practice Projects) or the Dissertation, both of which are an extensive piece of original research investigating a specific issue from within the programme area. Students will be exposed to the practice of e-marketing through expert presentations from practitioners from a variety of organisations and industries.

The course is designed to foster entrepreneurial talent and to encourage small business management skills through the review and application of theory and practice in the field. We aim to make you aware of opportunities in the market place and empower you to believe you can make a real difference and shape your own future.


  • Dissertation MM (60 Credits) - Optional
  • e-Marketing Strategy (30 Credits) - Compulsory
  • Entrepreneurship, Innovation and Small Business Marketing (30 Credits) - Compulsory
  • Marketing Intelligence (30 Credits) - Compulsory
  • Professional Practice Project (60 Credits) - Optional
  • Social Media Strategy (30 Credits) - Compulsory

Compulsory Modules

  • e-Marketing Strategy

The module defines and explains the concepts and tools required to build and maintain an effective e-marketing strategy. It explores the use of technology for marketing purposes, evaluates the comparative roles of online and offline marketing practice, and assesses some of the broader issues related to electronic marketing. It addresses how technology can be successfully integrated within the larger context of successful marketing plans.

  • Social Media Strategy

The module provides students with an introduction to social media marketing and corporate communication strategies using social media. It outlines theories and drivers of social media in todays marketing landscape. It also examines how social media facilitates and changes the behaviours of consumers in the marketplace. In addition, it explores how businesses are increasingly incorporating social media into their business strategies including market research and customer service. The module will discuss social media from a strategic perspective as well as focus on specific technologies and tactics.

  • Entrepreneurship, Innovation and Small Business Management

Entrepreneurship is seen as involving two vital ingredients: innovation and creativitybut with that little extra push to achieve. This module is designed to foster entrepreneurial talent and to encourage and develop entrepreneurial/ small business management skills through the review and application of theory and practice in the field. The diversity of entrepreneurship in todays dynamic commercial and social environments will be highlighted, incorporating the application of the latest e-marketing strategies. Students will be challenged to think and act entrepreneurially with the objective of being in a position to start their own business or being able to bring an entrepreneurial approach to existing organisations. It also aims to make them aware of opportunities in the market place and generate a can do mentality - one that empowers students and shows them that they can shape their own destinies.

  • Marketing Intelligence

This module introduces students to the information and modelling methods increasingly used by marketers as a basis for decision making. Contemporary marketing information is often large volume, heterogeneous and complex and an increasing proportion of it is in digital form. This module exposes students to the characteristics of the emerging information landscape (including sources, provenance , quality and availability), key marketing applications in both online and offline contexts, and a range of tools and techniques for making sense of this information in support of strategic, tactical and operational decision making. The module also examines the use of 'what if?' analyses (including computer simulations, scenario planning and role-playing games) which provide alternative approaches to planning for the future.

Professional Practice Project or Dissertation (MM)

All subject areas feed into the Applied Action Research Project (Professional Practice Project) or Dissertation. Both are extensive pieces of original research investigating a specific issue drawn from within the programme area.

The course is designed for graduates of any discipline who wish to become marketers. Normally a second class honours degree or above in marketing, communications, or a business related field, or an overseas equivalent, or a professional qualification of an equivalent standard is required. You are welcome to apply if you do not have a formal qualification but have extensive marketing experience. You may be required to come in for an interview.

If your degree or qualification was not taught or examined in English, an IELTS score of 6.5 is required. English Language Requirements IELTS band: 6.5 CAE score: (read more) Cambridge English: Advanced (CAE) is part of the Cambridge English suite and is targeted at a high level (IETLS 6.5-8.0). It is an international English language exam set at the right level for academic and professional success. Developed by Cambridge English Language Assessment - part of the University of Cambridge - it helps you stand out from the crowd as a high achiever. 75 (Grade B) IMPORTANT NOTE: Since April 2014 the ETS tests (including TOEFL and TOEIC) are no longer accepted for Tier 4 visa applications to the United Kingdom. The university might still accept these tests to admit you to the university, but if you require a Tier 4 visa to enter the UK and begin your degree programme, these tests will not be sufficient to obtain your Visa. The IELTS test is most widely accepted by universities and is also accepted for Tier 4 visas to the UK- learn more.

General funding for your postgraduate study

Professional and Career Development Loans

These are bank loans that can be used to help pay for work related learning. You can borrow between £300 and £10,000 to help support the cost of up to two years of learning (or three years if it includes one year's relevant unpaid practical work). The Young People's Learning Agency will pay the interest on the loan while you are learning and for one month afterwards. The loan can be used to pay course fees or other costs such as travel and living expenses. You can also use the loan to supplement other forms of support such as grants or bursaries. Because the Professional and Career Development Loan is a commercial loan product, they should only be considered as an option once all other student funding options have been investigated.


Some organisations will offer study bursaries for an array of different courses. Postgrad Solution Ltd is offering postgraduate students the opportunity to receive a bursary of £500 each to help with fees. The deadline for application is 18 August 2011 and awards are judged by a panel based on a written application. Applicants must have been accepted onto a postgraduate course before applying

Employer sponsorship

If you are working, your employer may sponsor you if your studies or research will benefit your professional role.

Charitable sources

Charities sometimes make awards, some of which are restricted to applicants who qualify under the particular terms of the charity. They are made available for specific purposes, and do not cover three years of fees and living expenses. The major charities that may be able to assist include: The Wellcome Foundation, The Nuffield Foundation and The Leverhulme Trust.

Overseas funding

The British Government and other organisations offer a number of scholarships and grants on a competitive basis for overseas students to study and conduct research here. For general information on funding for students from overseas, contact your nearest British Council office.

Middlesex University postgraduate scholarships

Middlesex University is committed to developing awards to assist individual postgraduate students in furthering their education with us. Middlesex awards are available to postgraduate students and fall into five categories.

Chancellor's Scholarships

These scholarships reward academic, sporting or community/cultural excellence with up to £2,000 per year for up to three years for full-time students (pro-rata for part-time students) and are open to international and UK/EU students.

Chancellor's Scholarship Award for Academic Achievement

Applicants for an academic award must have achieved excellent results in examinations, performances or similar academic projects. Awards are made in recognition of achievement in areas of relevance to the study programmes already undertaken or planned by the candidate.

Chancellor's Scholarship Award for Sporting Achievement

Applicants for a sports award must be academically qualified for entry to the University and must be a member of a significant national squad or youth squad or an elite sports club at premier level. Sports coaching and management achievements will also be taken into consideration.

Chancellor's Scholarship Award for Community/Cultural Excellence

Applicants for a community/cultural activity award must be academically qualified for entry to the University, and must have contributed significantly to substantial community/cultural projects, for instance through voluntary work.

David Caminer Postgraduate Scholarship in Business Computing (supported by The LEO Foundation and AIT Trust)

This generous £5,000 postgraduate scholarship, which launches in September 2011, will be available to one UK postgraduate student each year, who has demonstrated exceptional academic potential. Applications are welcome from students who have fulfilled the admission criteria and been offered a place to study for a postgraduate degree based in the School of Engineering and Information Science. A student will only be entitled to one award during his/her period of study with Middlesex University.

MSc Health Psychology Scholarships

Two £2,550 scholarships funded by friends and alumni of Middlesex are available to students applying for entry to MSc Health Psychology as a full-time student for September 2011. The scholarships will be awarded to applicants who demonstrate exemplary academic and/or professional achievement or potential. Applications are welcome from students who have been offered (conditional or unconditional) and accepted a place on the MSc Health Psychology programme. Students who receive a scholarship from another organisation cannot apply. Middlesex University alumni who apply are also eligible for the Alumni Bursary (10% fee discount) but they cannot also hold the Academic Alumni Scholarship (20% fee discount). Scholarships are in the form of a discount in tuition fees (paid in the first year of study).

International Merit Awards

Middlesex University is renowned for offering unrivalled support to International students and gives out scholarships and merit awards to International students totaling around £1,000,000 each year.

Middlesex University has a fixed number of International Merit Awards available to all potential postgraduate international students. Awards will be given on a case-by-case basis which will be dependant on your course and application. Eligible candidates will be notified at enrolment and the award amount will be deducted from their tuition fees.

Alumni Scholarships and Bursaries

Alumni Bursary for previous Middlesex students

The Alumni bursary is available to all students who completed their first degree at Middlesex and have an offer for a further taught Masters programme, excluding PGCEs and all PhD and research courses. The bursary provides recipients a 10 per cent reduction in course tuition fees and must be claimed prior to each year of study.

Academic Alumni Scholarship for previous Middlesex students

The Academic Alumni Scholarship is awarded on academic merit. It was established to recognise excellent academic achievement and to encourage and assist academically able students to progress to postgraduate study. The scholarship provides recipients a 20 per cent reduction in course tuition fees for every year of academic study.

This scholarship is available to all students who are working towards completing or have achieved their first degree at Middlesex University with First Class Honours, including from study at a partner college. Applicants must go on to enrol upon a course of Postgraduate study within five years of graduating.

The Academic Alumni Scholarship and the Alumni bursary cannot be held in conjunction with any other Middlesex Award or Scholarship. Current Middlesex postgraduate research students who meet the criteria are also eligible to apply. An Alumni Award cash reward may also be considered for postgraduate students who have course funding from other scholarships external to the University at the discretion of the Scholarship Committee.

Work Based Learning Scholarships

Work Based Learning Scholarships are open to those from the EU/UK who are working in the UK voluntary and community sector (including organisations with registered charitable status) and who apply for a Masters degree in work based studies or a doctorate (DProf). There are three scholarships on offer and recipients receive £2,000 towards their tuition fees.

Further information

For further information on any awards or scholarships, contact the UK Scholarship Awards Officer, Christina Gallagher:

Tel: +44(20) 8411 2219
Email: C.Gallagher@mdx.ac.uk

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