Economics and Business Admistration - Commercial and Retail Management

The MSc in Commercial and Retail Management is based on the growing challenges faced by the consumer goods industry. It has been developed in close collaboration with prominent actors in the industry.

The degree programme prepares the student for a career in the HQ functions of the consumer goods industry and it provides an understanding of the industry’s specific challenges, which paves the way for a faster climb up the career ladder. The students will acquire qualifications in areas such as retail strategy and innovation, consumer behaviour, business negotiations, pricing, performance management as well as range, category and brand management.

DEEP UNDERSTANDING OF THE VALUE CHAIN

Today, traditional retail trade is supplemented with e-commerce and various hybrids, and more and more communication takes place on social media. Companies must therefore be able to handle an omnichannel situation where a number of different sales and communication channels must be optimised in relation to each other. In addition, the ability to handle big data is becoming increasingly important in the consumer goods industry. This has led to changes in the relationship between supplier and retailer. The supplier must increasingly consider the entire value chain right through to the consumer, while the retailer must structure its supplier relations with an eye for how to create value for the consumer.

The traditional division of the B2B and B2C markets is thus developing towards a much-needed B2B2C mindset. The degree programme reflects this B2B2C mindset since the courses Supplier-retailer relations management, Business negotiations and Consumer behaviour in a retail setting cover the entire value chain from supplier to consumer.

Furthermore, the students will acquire competencies within areas that have a particular focus on the consumer goods industry such as retail strategy and innovation, pricing, performance and margin management, stock and waste management as well as range, category, and brand management. Digital transformation and the use of big data will play a prominent role in the programme and will recur in many courses.

For more information please visit: masters.au.dk/retailmanagement

The entry requirements differ for each programme. Please, check programme specific information for more details. 

Aarhus University offers a limited number of scholarships to very talented students outside of Europe. To learn more about the options, please visit: kandidat.au.dk/en/admission/scholarships-and-grants/