Fashion Marketing and Design

Description

Graduates of the BFA Fashion Marketing and Design program are expected to be creative, design-focused, fashion innovators, who will be passionate about fashion design and who will have a good understanding of fashion marketing.

They will have learned how to express their personal vision of fashion through the development of innovative design and marketing ideas, which express their grasp of the conceptual and the aesthetic.

They will have a strong foundation in traditional methods and will be able to apply modern digital technologies to fashion methods and processes.

They will have the ability to develop innovative ideas from original research, and prototype and construct garments and marketing materials which embody their talents in design and marketing.

Upon graduation, they are expected to be able to work in the fashion industry as successful creative professionals in the fashion design and marketing field. Graduates of the costume specialization are expected to be able to apply their creative design and marketing skills to the field of costume.

PROGRAM OUTCOMES

• Demonstrate how to apply the skills and tools of fashion to design and marketing projects creatively and confidently.
• Create original fashion designs either by hand or with computer-aided design software, which demonstrate creativity with design elements.
• Confidently and professionally communicate ideas verbally, visually and through text and be able to promote your work professionally in the contemporary fashion marketplace.
• Work effectively, both independently and collaboratively, setting goals and employing good project-management skills, in relation to fashion design and marketing.
• Demonstrate knowledge of contemporary fashion, and key theoretical issues relevant to fashion, and at the forefront of the discipline.
• Confidently engage in sustained problem-solving, decision making and creative thinking necessary to the fashion process, generating and presenting ideas, concepts, solutions and arguments.
• Analyze fashion trends, consumer needs, and preferences that are used to forecast, plan, develop, and promote clothing lines.
• Critically evaluate and articulate your understanding of your own and others work, and be able to devise and sustain a reasoned argument in relation to contemporary fashion.

Detailed Course Facts

• EUR 14220 Year (EEA)
• EUR 14520 Year (Non-EEA)

13.5 credit (3 classes, 1 quarter) £4170 Home students and £4260 Non-home students

• English

Course Content

GENERAL EDUCATION

• COMP 101 Introduction to Computers 4.5
• ENGL 106 English Composition I 4.5
• ENGL 107 English Composition II 4.5
• HUMA 205 Art Appreciation 4.5
• HUMA 215 Topics in Cultural Studies 4.5
• MATH 133 College Algebra 4.5
• PRES 111 Presentation Essentials 4.5
• SSCI 206 Aspects of Psychology 4.5
• SSCI 210 Sociology 4.5
• SCIE 206 Biology or
• SCIE 210 Environmental Science 4.5
• General Education Electives (2) 9

Total General Education Requirements 54

GENERAL ELECTIVES

• General Elective 4.5
• General Elective 4.5
• Internship/General Elective 4.5

Total General Elective Requirements 13.5

LOWER DIVISION CORE

• FASH 201 Design Process 4.5
• FASH 202 Drawing and Design Principles 4.5
• FASH 206 Marketing for Fashion 4.5
• FASH 209 Fashion Cycle 4.5
• FASH 212 Historical and Contextual Studies 4.5
• FASH 227 Sewing Techniques 4.5

Total Lower Division Core Requirements 27

UPPER DIVISION CORE

• FASH 300 Creative Drape 4.5
• FASH 303 Womenswear I 4.5
• FASH 311 3 D Form III 4.5
• FASH 337 Textiles I or
• FASH 342 Textiles II 4.5
• FASH 340 Computer Applications for Fashion 4.5
• FASH 350 Fashion Portfolio II 4.5
• FASH 403 Final Fashion Portfolio 4.5

Total Upper Division Core Requirements 31.5

Specialization Requirements 72

Total Bachelor Degree Requirements 198

SPECIALIZATION OPTIONS

Fashion Design

• FASH 205 3D Form I 4.5
• FASH 207 3D Form lI 4.5
• FASH 214 Targeting Customers 4.5
• FASH 221 Fashion Portfolio l 4.5
• FASH 301 Fashion Trends 4.5
• FASH 305 Womenswear II 4.5
• FASH 309 Styling Fashion 4.5
• FASH 315 Fashion Accessories 4.5
• FASH 355 Fashion Event Management 4.5
• FASH 401 Collection Project 4.5
• FASH 405 Fashion Menswear 4.5
• FASH 412 CAD for Fashion ll 4.5
• FASH 410 Fashion Collection I 4.5
• FASH 420 Fashion Collection II 4.5
• FASH 430 Fashion Collection III 4.5
• FASH 440 Fashion Business or
• FASH 407 Fashion Thesis 4.5

Fashion Marketing

• FASH 205 3D Form I 4.5
• FASH 207 3D Form II 4.5
• FASH 208 Promoting Fashion 4.5
• FASH 214 Targeting Customers 4.5
• FASH 301 Fashion Trends 4.5
• FASH 304 Fashion Product Development 4.5
• FASH 306 Fashion Branding 4.5
• FASH 308 Media & PR 4.5
• FASH 310 Fashion Buying 4.5
• FASH 312 CAD for Fashion Marketing 4.5
• FASH 314 Strategic Fashion Marketing 4.5
• FASH 408 Professional Development 4.5
• FASH 409 Visual Merchandising 4.5
• FASH 411 Final Fashion Marketing Project I 4.5
• FASH 421 Final Fashion Marketing Project II 4.5
• FASH 431 Final Fashion Marketing Project III 4.5

Costume Design

• FASH 205 3D Form I 4.5
• FASH 207 3D Form II 4.5
• FASH 221 Fashion Portfolio I 4.5
• FASH 305 Womenswear II 4.5
• FASH 307 CAD for Fashion 4.5
• FASH 315 Fashion Accessories 4.5
• FASH 320 Introduction to Costume 4.5
• FASH 330 Costume Construction 4.5
• FASH 335 Historical Costume Design 4.5
• FASH 355 Fashion Event Management 4.5
• FASH 405 Fashion Menswear 4.5
• FASH 410 Fashion Collection I 4.5
• FASH 420 Fashion Collection II 4.5
• FASH 430 Fashion Collection III 4.5
• FASH 435 Advanced Costume Design 4.5
• FASH 440 Fashion Business 4.5

English Language Requirements

IELTS band : 5.5 CAE score : 60(Grade C) TOEFL paper-based test score : 500 TOEFL iBT® test : 61

To study at this university, you have to speak English. We advice you to

Requirements

To be considered for admission, first-time students and transfer applicants must fulfill the following requirements:

• Submit a complete application for admission.
• For prospective students who reside in North or South America or the Caribbean Region and who are applying through the AIU Admissions Office located in Hoffman Estates, Illinois, an application fee of US $50 is required. For other international applicants who reside outside these regions and who apply through the Admissions Office in London, an application fee of GB£35 is required.
• Submit attestation of high school graduation or its equivalent.
• Participate in an admission interview arranged by an AIU Admission Advisor.
• Non-native English-speaking prospective students are required to provide proof of English proficiency (e.g., TOEFL, IELTS or other approved English-proficiency assessment) prior to admission or upon arrival in London. Applicants should consult an AIU London Admissions Advisor for full details and English-proficiency requirements before applying to AIU London.

English Proficiency and English as a Second Language

Prospective students whose first language is not English are required to provide proof of English proficiency prior to admission. Accepted methods for the demonstration of English proficiency at AIU include but are not limited to:

Examination Options:

• TOEFL (Test of English as a Foreign Language) score (on the paper test) of 500 or higher
• TOEFL score (on the computerbased test) of 173 or higher
• TOEFL score (on the internetbased test) of 61 or higher
• Advanced Placement International English Language (APIEL) score of 3 or higher
• International English Language Testing System (IELTS) score of 5.5 or higher
• Michigan English Language Assessment Battery (MELAB) score of 73 or higher
• University of Cambridge Local Examinations Syndicate Certificate of Advanced English (UCLES CAE) grade of A, B or C
• University of Cambridge Local Examinations Syndicate Certificate of Proficiency in English (UCLES CPE) grade of A, B or C
• British GCSE/Ordinary (O) orAdvanced (A and AS) Level examinations in the Subject of English grade of A, B or C

Instructional Options:

• Successful completion of acollege-level English course (agrade of C or better) taken at anaccredited, English speaking postsecondary institution
• Graduation from an Englishspeaking secondary institution
• ESL instruction based onUniversity evaluation
• Level 109 or higher on the ESLLanguage Centers
• Level 107 or higher EF Language
• Centerso Alternative measures of Englishproficiency may be determined with Academic approval.

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than American InterContinental University.

Funding

AIU offers several scholarship and grants options. For more information see the link section "financial aid" and their catalogue.