Become the person pulling the strings behind integrated, international marketing campaigns campaigns that will win your company millions in revenue. This industry-focused programme will develop in you the advanced analytical and strategic thinking skills required in modern marketing management.
Not only does this course come from a triple-accredited business school, but its also accredited by the Chartered Institute of Marketing (CIM), allowing you to add the CIM* qualification to your MSc. With such an in-demand professional profile, you will then have your choice of exciting roles, at even more exciting companies.
MSc Marketing is a 2-year programme run in partnership with Grenoble Graduate School of Business (GGSB); one of Europe's most prestigious business schools. GGSB is triple accredited by AMBA, EQUIS and AACSB and ranked by the Economist and Business Week.
Designed for recent graduates and junior marketing managers, this programme provides an excellent understanding of the operational impact of marketing decisions on corporate performance. Beginning in September, you will spend a full academic year (September-June) studying the fundamentals of marketing management and capabilities as well as more specialised topics, with more than 60 hours being dedicated to digital platforms.
The second year of the programme is dedicated to your final management project, conducted under the supervision of a GGSB tutor. This is an applied or theoretical research project that can be completed in parallel with full-time employment or an approved internship. Students are encouraged to choose a subject related to their future career.
- Digital Marketing: Planning and Strategy
- Digital Marketing: Extracting value from data
Developing and Managing Marketing Strategy
- Qualitative and Quantitative Market Research
- Marketing Psychology and Consumer Behaviour
- Strategic Management
- Strategic Marketing and Marketing Planning
- Brand Management and Product Development
- Managing Marketing
- Integrative Case Study
- Services Marketing
- Global Marketing Management
- Project Management in Marketing
- B2B Marketing
- Marketing Metrics and Pricing Policy
- Customer Relationship Management
- Basics in Accounting and Finance
- Culture, Values and Ethics
- International Negotiations
Final Management Project
- Research Methodology Workshop
- Project Proposal
The Chartered Institute of Marketing (CIM) is a leading voice in the crowded marketing industry. So by giving you their professional qualification, this MSc gives your voice and your career plans more weight. The additional CIM courses required to obtain the CIM Professional Diploma in Marketing are included in the fees and are scheduled throughout the first and second semesters.