Luxury Brands and Services Management in Hospitality

The Bachelor of Arts in Luxury Brands and Services Management in Hospitality at IMI International Management Institute Switzerland offers a comprehensive and specialized education designed to prepare students for successful careers within the high-end luxury hospitality and lifestyle industries. This program uniquely combines rigorous business administration fundamentals with an in-depth understanding of the luxury sector, emphasizing the unique qualities, standards, and expectations that define premium brands and services worldwide. Throughout the course, students will develop a solid foundation in management principles, marketing strategies, and operational excellence, tailored specifically to the luxury environment.

The curriculum covers a wide range of topics including brand management, customer experience management, digital marketing, sales and distribution, and event management, all within the context of the luxury industry. Special attention is given to the nuances of creating and maintaining exclusive brand identities, delivering exceptional service experiences, and managing high-net-worth clientele. In addition to theoretical knowledge, students will engage in practical learning through case studies, industry projects, internships, and hands-on training designed in collaboration with leading luxury brands and hospitality operators.

The program also emphasizes leadership, innovation, and entrepreneurship, equipping students with the skills needed to excel in dynamic and competitive markets. Language skills, cultural awareness, and ethical practices are integral parts of the curriculum, ensuring graduates are well-prepared to operate effectively in a globalized luxury industry. Moreover, IMI's strong industry connections provide valuable networking opportunities, internships, and real-world exposure that enhance employability upon graduation.

Graduates of this program will be proficient in managing luxury brand image, orchestrating memorable guest experiences, and implementing strategic initiatives to foster brand loyalty and growth. They will be capable of assuming key roles such as luxury brand managers, service directors, marketing specialists, event coordinators, and consultants in the global luxury hospitality sector. The Bachelor's program in Luxury Brands and Services Management in Hospitality at IMI is designed to cultivate the next generation of leaders who can uphold the standards of excellence, creativity, and innovation upon which the luxury industry depends.

Total academic value of the programme is equal to 200 credits. Core courses that are included are:

• Research Methods for Business
• Human Resources Across Cultures
• Financial Management and Accounting
• International Strategic Management
• Entrepreneurship and Leadership in Hospitality
• International Events Management
• Economics in Management
• E-Business and Marketing for Hospitality
• Non Residential Dissertation or Field Consulting Project

Pathway units:

• Introduction to Luxury Business Management
• New Brand Development
• Customer Relationship Management
• Luxury Brand Design Workshops

Award

• Luzern MBA in Luxury Brands and Services Management, awarded by IMI, Switzerland
• Postgraduate Diploma in Luxury Brands and Services Management, awarded by the Confederation of Tourism & Hospitality, UK

• Bachelor's degree in any discipline
• English proficiency: 6.0 IELTS or equivalent

As a private institution, IMI does not provide any full scholarships and students are expected to be in a position to finance their own studies in Switzerland, especially as this will be a requirement by the Swiss immigration authorities for the study visa application.

However, we have a number of initiatives listed below that are linked to IMI's admissions strategy, which aim to assist motivated people to study at our institution. 

Community scholarships

In order to enhance students’ knowledge and skills, we are pleased to offer some students the opportunity to gain some further experience during their academic semester. Selected students will dedicate a few hours per week for practical experience in one of departments at IMI.

For more information about these community scholarships, please contact us on info@imi-luzern.com and we will be delighted to provide you with some more information.

Merit scholarships

Academic scholarships are granted based on outstanding academic performance.

The recipients of the following awards will receive a scholarship which will be financially credited towards their next semester of study at IMI:

• Best in Semester Certificate Student: CHF 1,000 
• Best in Semester Higher Diploma Student: CHF 1,000 
• Best in Semester Diploma Student: CHF 1,000 
• Best in Semester Postgraduate Diploma Student: CHF 1,000 
• Best in Semester BA (Hons) Student: CHF 1,000 
• Best Dissertation by a BA (Hons) Student: CHF 1,000

The recipients of the following awards will receive a financial scholarship from IMI:

• For 3 semesters and receiving a BA (Hons) degree with first class honours.
• For students completing 3 semesters at IMI and receiving an MBA degree with distinction CHF 6,000 

Prestige awards are granted based on outstanding personal and professional performance. Prizes will be presented to the award-winners at the graduation ceremony. The awards are as follows:

• Award for Best Newcomer Award for Personal Achievement 
• Award for Professional Attitude Award for the Best PDP e-Portfolio 
• The Tom Maher Prize Award Award for Outstanding Citizenship 
• The Rudolf Fischer Prize Award Award for Outstanding Contribution to the Community

Luxury Brands and Services Management in Hospitality at IMI Switzerland offers a comprehensive curriculum designed to prepare students for high-level careers in the luxury hospitality sector. The program combines theoretical knowledge with practical skills, emphasizing the unique aspects of managing luxury brands and delivering exceptional services within the hospitality industry. Students explore various topics such as brand management, marketing strategies, customer relationship management, and the operational aspects of luxury hotels and resorts. The coursework integrates case studies, industry projects, and internships to enable students to apply their learning in real-world scenarios. Graduates are equipped to identify emerging trends in luxury hospitality, develop innovative service concepts, and lead teams in delivering outstanding guest experiences. The program also focuses on developing leadership skills, cultural awareness, and a global mindset essential for success in the international luxury market. Classes are often facilitated by industry professionals and faculty with extensive experience in luxury brand management and hospitality. Students benefit from IMI's strong industry connections, which provide access to exclusive networking opportunities, internships, and job placements. The program is suitable for individuals passionate about luxury brands, hospitality, and customer service excellence, aiming to forge successful careers within the global luxury hospitality industry. The duration of the program, entry requirements, and tuition fees are aligned with IMI's standards and focus on delivering a high-quality educational experience. Overall, IMI's Luxury Brands and Services Management in Hospitality prepares students to become future leaders in a dynamic, competitive, and ever-evolving industry, blending luxury, service excellence, and strategic management.