BA (Hons) Graphic Design

The BA (Hons) Graphic Design programme at the University of Dundee offers students an immersive and practical education in the core principles and innovative practices of contemporary graphic communication. Designed to cultivate creativity, technical skills, and professional awareness, this degree prepares graduates to thrive in the dynamic field of visual design. Throughout the course, students will engage with a wide range of disciplines including branding, typography, digital media, illustration, and user experience design, enabling them to develop a versatile and adaptable skill set. The programme emphasizes a blend of theoretical understanding and hands-on application, encouraging students to explore experimental approaches while grounding their work in commercial realities. Students will have access to state-of-the-art facilities and resources, including digital labs, print workshops, and industry-standard software, fostering an environment that supports innovation and excellence. The curriculum is structured to progressively build confidence and independence, starting with foundational design principles and advancing toward complex projects that challenge students’ problem-solving capabilities and conceptual thinking. Collaboration with industry partners, alumni networks, and visiting professionals is integral to the programme, providing valuable insights into current industry practices and enhancing employability. With a strong emphasis on developing a compelling portfolio and professional skills, students are supported throughout their journey to prepare for careers in advertising, branding, publishing, and digital media. The programme also encourages critical reflection and research, enabling students to contribute meaningfully to ongoing discussions within the field of graphic design. Graduates of the BA (Hons) Graphic Design programme at Dundee leave equipped with a robust set of skills, a creative mindset, and the confidence to make a positive impact in the visually driven world of today and tomorrow.

The Bachelor of Arts in Graphic Design at the University of Dundee offers students a comprehensive and immersive educational experience that combines creative practice with critical understanding. The programme is designed to develop both the practical skills and theoretical knowledge necessary to succeed in the dynamic field of visual communication. Throughout the course, students engage with a wide range of design disciplines, including typography, branding, illustration, digital media, and printmaking, providing a well-rounded foundation in graphic design. The curriculum emphasizes originality, innovation, and problem-solving, encouraging students to develop their individual stylistic voice while understanding the importance of effective communication in various contexts.

Students benefit from a combination of studio-based learning, project work, and theoretical modules that explore the history, philosophy, and cultural implications of design. The programme emphasizes the importance of research, conceptual thinking, and technical proficiency, ensuring graduates are equipped to address complex visual challenges. In addition to traditional design skills, students gain experience with industry-standard software and cutting-edge digital technologies, preparing them for contemporary professional environments. The programme also places a strong emphasis on sustainability, ethical practice, and social responsibility, fostering responsible designers capable of making positive contributions to society.

The university provides excellent facilities, including dedicated design studios, print-making workshops, and digital labs, enabling students to experiment and refine their work. Regular interactions with industry professionals through workshops, guest lectures, and live briefs provide valuable insights into current trends and future opportunities. The final year of the programme culminates in a major project where students develop a portfolio showcasing their skills, creativity, and unique perspective. Graduates of the programme are well-prepared for careers in advertising, branding agencies, publishing, digital media, and freelance design, or for further study through postgraduate programmes. The Bachelor of Arts in Graphic Design at the University of Dundee is an inspiring environment for aspiring designers to grow creatively, critically, and professionally.

Applicants should hold a minimum of SQA Highers at Grade B or above, including relevant art and design subjects, or equivalent qualifications. A portfolio demonstrating creative ability, originality, and technical skills is essential and must be submitted as part of the application process. Prior experience in related areas such as digital media, illustration, or visual communication can strengthen an applicant’s candidacy. English language proficiency is required for non-native speakers, typically demonstrated through IELTS with a score of 6.0 or higher, with no component below 5.5. The admissions team considers a combination of academic results, portfolio quality, and motivation when making decisions. Prospective students are encouraged to attend an interview or provide further evidence of their interest and commitment to the discipline. The course welcomes applicants from diverse backgrounds with a passion for visual storytelling and design. Typical entry qualifications include a relevant degree or equivalent qualification in art, design, or a related field. Mature applicants with significant industry experience may also be considered through a portfolio review and personal statement. In addition to academic and portfolio requirements, applicants should demonstrate an understanding of contemporary issues in graphic design and their relevance to society. Knowledge of current industry software such as Adobe Creative Cloud (Photoshop, Illustrator, InDesign) is advantageous. All applicants are advised to check the specific entry criteria published on the university's official website for the most up-to-date information. The selection process aims to identify individuals with creative potential, technical competence, and the motivation to succeed in the dynamic field of graphic design.

The University of Dundee offers a comprehensive financing package for students enrolled in the Graphic Design programme. Tuition fees vary depending on the student's domicile; UK and EU students are typically charged a different rate compared to international students. For the academic year 2023-2024, the tuition fee for UK undergraduate students is approximately £9,250 per year, while international students can expect to pay around £18,000 annually. These fees cover access to state-of-the-art facilities, studio work, and academic resources necessary for a comprehensive education in graphic design.

Students have multiple options to finance their studies at Dundee. For UK residents, the government provides student loans that cover tuition fees and living costs. The Student Loans Company offers maintenance loans and grants, which can significantly reduce the financial burden. Additionally, students can apply for bursaries or undergraduate scholarships provided by the university based on academic merit or financial need. These awards are competitive and require application through the university’s scholarship portal.

International students are encouraged to seek external funding sources, including government-sponsored scholarships or grants from their home country. The university also offers some merit-based scholarships for international students, which may cover full or partial tuition fees. Prospective students are advised to check the university website for updated scholarship opportunities and application deadlines.

Apart from scholarships and loans, students can consider part-time work opportunities available on campus or within Dundee city. The university’s Career Service provides assistance in finding relevant part-time jobs that accommodate students’ study schedules. Moreover, Dundee has a relatively low cost of living compared to other UK cities, which can help students manage their expenses more effectively.

Financial planning is strongly recommended before beginning the programme. Students are advised to budget for accommodation, living expenses, insurance, and study supplies. Many students opt for university accommodation, which can be more cost-effective and provides a supportive environment for studying and social integration. The university’s financial aid office offers guidance on managing finances and accessing support services should financial difficulties arise.

In summary, financing a Graphic Design degree at the University of Dundee involves a combination of tuition fees, government loans and grants, university scholarships, external funding, and part-time income. Early application for scholarships and bursaries, alongside careful financial planning, can greatly ease the financial commitments associated with higher education. Students are advised to consult the university’s official website and financial aid office for the most current and detailed information concerning available funding opportunities and application procedures.

The Bachelor of Arts in Graphic Design at the University of Dundee offers students a comprehensive education in visual communication, encompassing a range of creative and technical skills necessary for a successful career in the design industry. The programme is designed to develop students’ abilities in visual concepts, digital and traditional design techniques, and effective communication strategies. Throughout the course, students engage in hands-on projects that foster innovation, critical thinking, and problem-solving skills, preparing them to meet the demands of a fast-evolving creative sector. The curriculum includes core modules such as graphic design principles, typography, branding, packaging, digital media, and interactive design, alongside opportunities for specialization in areas like illustration, animation, and user experience design. Students benefit from state-of-the-art facilities, including dedicated computer labs, relevant design software, and workshop spaces, enabling practical learning and experimentation. The programme emphasizes industry engagement through guest lectures, workshops, internships, and collaborations with local and international companies, facilitating networking opportunities and real-world experience. The staff team comprises experienced practitioners and academics committed to mentoring students and fostering a vibrant creative community. Graduates of the programme are equipped to pursue careers in advertising, branding, digital agencies, media firms, publishing, and freelance design, with many going on to establish their own successful studios. The university maintains strong industry links to ensure the curriculum remains relevant and responsive to technological advances and market trends. The programme culminates in a substantial final project that synthesizes learned skills and concepts, showcasing students' creative and technical capabilities. This education not only prepares students for immediate industry entry but also provides a solid foundation for lifelong learning and professional development in the dynamic field of graphic design.