International Applied Communication

You have to complete a total of nine modules of which the Dissertation or Work Placement Project are triple modules. Four modules are taught-core compulsory modules and two are option modules.The course can be taken full time or part time.

The four compulsory taught modules are:

1. EB 4602: Theory and Practice in Intercultural Business Communication
2. EB 4709: Language and the Media
3. EB 4902: Organisational Communication
4. EB 4708: Multicultural Marketing

You must choose one of the triple modules:

EB 4701: The Dissertation
OR
EB 4702: The Work Placement Project (based on a work placement of at least 6 weeks)

Option modules:In addition to the compulsory modules, you will need to take two option modules which can be selected from the pathways listed below. The modules allow participants to develop further knowledge in a field of their interest such as linguistics, public relations, human resource management and translation, and to apply this knowledge to intercultural business communication in various contexts. However, entry to some of the modules is not automatic as there may be pre-requisites. In addition, options will only run provided there are adequate numbers.

The pathways include:

A. Language and Communication
B. Translation
C. Business
D. Tourism
E. Public Relations

At the end of the course, you will have acquired knowledge and understanding of principles and theories of communication, language, culture and society; developed an awareness of how cultural differences can create conflict; and learned skills for undertaking independent research. You will also have an opportunity to do a paid internship at Disneyworld in Orlando, Florida.

The International Applied Communication program at the University of Central Lancashire is designed to equip students with versatile communication skills tailored for the global marketplace. This comprehensive course offers a blend of theoretical knowledge and practical application, preparing graduates for diverse career opportunities in media, public relations, corporate communication, digital media, and beyond. Throughout the program, students will explore core subjects such as intercultural communication, media practices, public relations strategies, digital communication, and advertising. The curriculum emphasizes the development of essential skills including effective writing, multimedia content creation, strategic planning, and digital literacy, enabling students to communicate effectively across different platforms and cultural contexts.

Students will engage in real-world projects, internships, and industry placements to gain practical experience and understand the current trends and challenges in the communication industry. The program also focuses on the importance of ethical considerations, audience analysis, and the role of technology in shaping modern communication practices. In addition, students will have opportunities to collaborate with industry professionals, attend guest lectures, and participate in workshops that enhance their understanding of global communication issues.

The course is designed for international students and those seeking to work in a globalized environment, fostering intercultural understanding and adaptability. Graduates of the program will be well-prepared for careers in international organizations, multinational corporations, media outlets, and non-governmental organizations, among others. The program emphasizes critical thinking, creativity, and strategic problem-solving, making graduates valuable assets to any organization needing effective communicators who can operate in diverse cultural settings. With a focus on applied skills and international perspectives, the International Applied Communication program aims to produce highly competent, culturally aware communication professionals ready to make an impact worldwide.

The International Applied Communication program at the University of Central Lancashire is designed to develop students' practical skills and theoretical understanding of communication in a global context. Entry requirements typically include a minimum of UCAS points equivalent to BBC at A-level, or BCC from BTEC qualifications, along with evidence of proficiency in English, such as IELTS 6.0 or equivalent, for international students. Applicants are expected to demonstrate an interest in media, journalism, public relations, or related fields through personal statements or prior experience. The program is suitable for students from diverse academic backgrounds who wish to pursue a career in international communication sectors.

Students are required to complete a mixture of core and optional modules totaling approximately 120 credits per academic year. Core modules generally cover topics such as intercultural communication, digital media practices, communication theories, and research methods. Elective modules may include global media issues, crisis communication, advertising, and media law. To successfully complete the program, students must achieve an overall average of at least 50%, with no less than 40% in any individual module, as per university regulations.

Assessment methods encompass a combination of essays, reports, presentations, group projects, and examinations, designed to evaluate both theoretical understanding and practical skills. Throughout the course, students benefit from internships, industry placements, or live project work to enhance employability. The program emphasizes real-world application, and students are encouraged to undertake independent research, participate in seminars, and engage with industry professionals.

Graduates of the program will gain a comprehensive understanding of international communication issues and develop the necessary skills to work effectively across different media platforms and cultural contexts. The program prepares students for careers in media organizations, public relations agencies, multinational corporations, government, and non-governmental organizations, or for further academic study and research. Admission requirements may vary for international students, who should ensure their qualifications meet the specific criteria set by the university’s international admissions office.

Scholarships and Bursaries: The University of Central Lancashire offers a range of scholarships and bursaries for international students enrolling in the International Applied Communication program. These financial awards are designed to support students financially and recognize academic excellence or specific talents. Applicants are encouraged to check the official university website for the most current scholarship opportunities, eligibility criteria, and application procedures. Tuition Fees: Tuition fees for the International Applied Communication program vary depending on the student's nationality and the year of entry. For international students, the fees are set annually and are payable in installments. It is advisable to consult the university’s official tuition fee schedule for precise figures. Payment Plans: The university offers flexible payment plans to assist students in managing their tuition fees. Students can opt for installment payments, which spread the cost across multiple installments over the academic year. This option helps ease the financial burden and allows better planning of personal finances. Student Loans and External Funding: While the university itself does not provide student loans, international students may explore external funding options available in their home countries or through international organizations. Students are encouraged to investigate scholarship opportunities, grants, or loan schemes available locally or through governmental programs. Part-Time Work Opportunities: International students in the UK have the legal right to work part-time during their studies. The university’s career services provide support in finding suitable part-time employment, which can help students supplement their income and gain relevant work experience. Cost of Living: Students should also consider the cost of living in Preston, UK, which includes accommodation, food, transportation, and personal expenses. The university offers various accommodation options, some of which include on-campus dormitories and private housing, with costs varying depending on the choice. Financial Planning and Support: The university provides financial advice and support services to help students budget and manage their finances effectively. International students are encouraged to attend orientation sessions that include information on financial planning, available support services, and guidance on maintaining their visa status related to work and study. Additional Funding: Students may also explore sponsorship opportunities from organizations, and some may qualify for funding through their government’s education schemes. The university’s International Office can provide guidance and resources regarding potential sources of funding. It is important for students to research thoroughly and plan carefully to ensure they have adequate financial resources throughout their studies in the UK.

International Applied Communication at the University of Central Lancashire offers students a comprehensive curriculum designed to develop practical communication skills within an international context. The program focuses on equipping students with the ability to analyze and apply effective communication strategies across various media and cultural settings. Students will explore core areas such as intercultural communication, media communication, public relations, advertising, digital communication, and journalism. The degree aims to prepare graduates for careers in global organizations, media agencies, public sector bodies, and international business environments.

Throughout the course, students engage in a blend of theoretical and practical learning, emphasizing real-world applications. The curriculum often includes opportunities for internships, live projects with industry partners, and exchanges with international institutions. This approach ensures that graduates are well-versed in current communication technologies and platforms, enabling them to adapt to the rapidly changing media landscape.

The program is delivered through lectures, seminars, workshops, and case studies, facilitating active participation and hands-on experience. Additionally, students develop essential skills in research, strategic planning, content creation, and critically analyzing media messages. The university’s strong links with industry professionals provide students with valuable networking opportunities and exposure to current industry practices.

Upon completion, graduates are prepared for various roles such as communication officers, media planners, public relations specialists, digital marketers, and content creators. They are also equipped with the skills necessary for further academic study or entrepreneurial ventures in the communication sector. The program's international focus aims to foster cultural awareness and adaptability, preparing students to operate effectively in diverse and global environments.

The University of Central Lancashire supports students through dedicated academic advisors, specialized workshops, and access to modern communication labs and media facilities. Overall, the degree aims to combine academic rigor with practical relevance, ensuring students are career-ready and capable of contributing to the dynamic field of international communication.