International Management with a specialization in Digital Marketing

The Master of International Management with a specialization in Digital Marketing is for students who want to look at what marketing means in the modern age, and meet the pioneers who have paved the way before them. Students will master the techniques, tools, and strategies to become leaders in their field. Upon graduation, students will:
· Be able to effectively publish and manage content for business growth
· Acquire expertise in using Google analytics and various data analysis software
· Gain familiarity with online legalities and rights management.
· Become an expert in designing and implementing online marketing campaigns

FACTS

• Duration: 1.5 years / 3 semesters
• Evening Learning: Yes
• Credits: 90 ECTS
• Language: English
• Intakes: February and September
• Degree Awarded: Master of International Management with a specialization in Digital Marketing
• Transfer Opportunities: We offer our students the option to transfer for a semester between our Geneva and Barcelona campuses. Furthermore, we offer a study abroad option to international students who wish to study on one of our campuses for a semester
• Internships: We offer support and guidance for internships and business ventures as part of our mission to prepare students for the world of work
• Locations: Geneva Campus and Barcelona Campus

The master’s program requires the successful completion of 90 ECTS credits. The program format consists of unique business, management, and finance courses that will extend and deepen your understanding of and experience in business along with courses that specialize in digital marketing and a final project. 

The breakdown of the program is as follows: 11 core courses (44 ECTS); a consultancy project (4 ECTS); participation in a practical and competitive business simulation (4 ECTS); 5 courses in your chosen area of digital marketing (20 ECTS); and a business project which can be an industry report, a problem-solving case, or a business plan (18 ECTS).

Admission Criteria for Master’s Programs

• Bachelor’s degree or equivalent, preferably in a related field

• IELTS 6.5 / TOEFL 74 / DET 105-110 (official English exam results) or proof of studying previously in an English-speaking environment for a minimum of 3 years

• A scanned copy of all required academic diplomas, transcripts, and academic certificates

• A 500-word written response to a business case study

• An interview with a representative from the academic team on their chosen campus. The candidate’s response to the case study will be discussed in the interview.

• Photocopy of valid passport / national ID

• Resume/CV 

• 1 reference letter from a former academic institution

Admission Protocol

1. APPLICATION SUBMITTED: Applications from prospective students are reviewed only once all documentation is submitted and admission criteria met. 

2. ENGLISH EXAM: As English is the common language used in Geneva Business School, TOEFL/IELTS/DET test scores, phone or face to face interviews measure each student’s English proficiency level. Online English tests can be an alternative.

3. PHONE INTERVIEW: After all references have been checked, a final phone interview is made.

For more information about our admissions procedure, please contact our Admissions Department.

Exceptional admissions conditions – COVID-19

1. In light of the COVID-19 pandemic, the Geneva Business School Board of Management has decided that it will accept students even if they are unable to obtain their TOEFL/ IELTS English exam results due to the pandemic.During the application interviews, we will apply the same level of rigorous assessment as well as thoroughly evaluate the candidate’s level of comprehension in English to ensure that everyone has the capacity to participate in class.Candidates accepted to Geneva Business School without TOEFL/IELTS or high school examination results will be afforded one additional academic year, from the time they join our school, to provide the missing documents. Applicants may submit the Duolingo English Test (DET), which combines an English proficiency test with a brief video interview. Duolingo’s technology and format allows applicants to complete the test at any time or place with internet access.

Master’s Program Fees

Geneva Campus 

Application Fee: EUR 150 (non-refundable, paid upon application)
Administration Fee: CHF 3,000 (one-time fee, 80% refund if the entry visa or residence permit is refused by the visa authorities)
Tuition per semester: CHF 10,250 (1.5-year / 3-semester program) (100% refund if the entry visa or residence permit is refused by the visa authorities)

Barcelona & Madrid Campuses

Application Fee: EUR 150 (non-refundable, paid upon application)
Administration Fee: EUR 1,900 (one-time fee, 80% refund if the entry visa or residence permit is refused by the visa authorities)
Tuition per semester: EUR 5,450 (1.5-year / 3-semester program) (100% refund if the entry visa or residence permit is refused by the visa authorities)