International Marketing (English)

International Marketing (English) at Fontys University of Applied Sciences is a comprehensive bachelor's degree program designed to equip students with the essential knowledge and skills necessary for a successful career in the global marketing industry. The program emphasizes practical learning, strategic thinking, and cultural awareness, preparing graduates to develop and implement innovative marketing strategies across diverse international markets. Throughout the course, students explore core topics such as market research, consumer behavior, digital marketing, branding, and international business communication, gaining a thorough understanding of the complexities of global trade and marketing channels. The curriculum combines theoretical frameworks with hands-on projects, case studies, and internships, providing real-world experience and fostering critical decision-making abilities. Students also learn to analyze cultural differences and adapt marketing campaigns accordingly, ensuring effectiveness in multicultural environments. The program fosters skills in teamwork, communication, and entrepreneurial thinking, enabling graduates to navigate the dynamic and competitive landscape of international markets. With a strong focus on sustainability and ethical marketing practices, students are encouraged to develop responsible and innovative solutions that meet both business goals and societal needs. The diverse student body and experienced faculty contribute to a vibrant learning environment that promotes cultural exchange and global perspectives. Upon completion, graduates are well-prepared to pursue careers in marketing departments of multinational companies, advertising agencies, consulting firms, or to start their own international ventures. The program’s international orientation, combined with the English language instruction, ensures that students are competitive in the global job market and capable of operating effectively across borders. Additionally, partnerships with industry leaders and opportunities for international exchanges further enhance the educational experience and professional development. Enrolling in the International Marketing (English) program at Fontys offers a unique opportunity to gain relevant, practical skills in a multicultural setting, making graduates highly attractive to employers worldwide.

Detailed Course Facts

• EUR 1906 Year (EEA)
• EUR 6000 Year (Non-EEA)

• English

Course Content

Programme internationalization:

This programme has a workload of 240 ECTS.

Program requirements for the International Marketing (English) bachelor's degree at Fontys University of Applied Sciences typically include a combination of academic prerequisites, language proficiency, and specific application materials. Applicants should have completed secondary education equivalent to the Dutch vwo diploma, demonstrating strong academic performance in relevant subjects such as business studies, economics, marketing, or communication. A good command of the English language is essential, often verified through standardized tests like IELTS (minimum score of 6.0) or TOEFL (minimum score of 80). Additionally, applicants might need to submit a motivation letter explaining their interest in international marketing and their career aspirations. Some programs may require a CV highlighting relevant experiences, internships, or extracurricular activities related to marketing, business, or international studies. Proof of computer literacy and familiarity with office software can also be advantageous. While prior work experience is not mandatory, candidates with internships or project work related to marketing and business communications are preferred. The program seeks proactive and globally-minded individuals with strong analytical skills, creative thinking, and the ability to work in multicultural environments. Applicants should also meet the specific application deadlines set by the university, typically in the spring and fall intake periods, and pay the application fee. It’s recommended to review the official university admissions website for the most detailed and current requirements, as these can vary year by year and may be updated to reflect changes in educational standards or international agreements. The selection process may involve an interview or assessment to evaluate motivation and suitability for the program. Overall, successful applicants demonstrate a solid academic background, proficiency in English, relevant passion for marketing, and the potential to thrive in an international academic environment.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The financing of the International Marketing (English) programme at Fontys University of Applied Sciences is designed to accommodate a diverse range of students, including both Dutch and international students. Tuition fees are a primary aspect of financing and are set annually by the university in accordance with Dutch government regulations and policies. For EU/EEA students, the tuition fee is typically aligned with the standard statutory fee, which is subject to change but generally remains around €2,300 per year for bachelor's programmes. Non-EU/EEA students usually pay a higher tuition fee, which can range from approximately €6,000 to €15,000 per year, depending on the programme and the specific agreements between Fontys and other institutions or countries.

Students are advised to explore various funding options, including government grants, student loans, scholarships, and allowances. Dutch students can apply for financial aid through the Dutch government, such as a student loan provided by DUO (Dienst Uitvoering Onderwijs), which offers manageable repayment options and interest rates. International students from outside the EU/EEA are often responsible for financing their studies through personal savings, sponsorship, scholarships, or bank loans, as they may not be eligible for Dutch student funding schemes.

Fontys University of Applied Sciences offers several scholarship opportunities aimed at talented students, including international scholarships that may cover partial tuition costs or provide grants based on academic performance or financial need. Additionally, students are encouraged to seek financial support from their home countries, as many governments offer scholarships or subsidies for students studying abroad.

Besides tuition fees and scholarships, students should consider additional costs such as housing, insurance, textbooks, and living expenses, which contribute to the overall cost of studying. Fontys provides guidance and resources to help students plan their financial arrangements, including financial advising and links to scholarship databases.

Part-time work can also be an option for students seeking additional income to cover living expenses. Dutch regulations allow international students to work a limited number of hours per week during their studies, which can provide valuable work experience and some financial relief. Overall, the financing of the International Marketing (English) programme is structured to support students through a combination of tuition fees, potential scholarships, government support, and supplementary income, enabling students to focus on their academic and professional development.

International Marketing (English) at Fontys University of Applied Sciences offers students a comprehensive education in the field of global marketing strategies, consumer behavior, digital marketing, and international business operations. The program is designed to prepare students for careers in international companies, marketing agencies, or entrepreneurial ventures by providing both theoretical knowledge and practical skills. Students will learn about market research, marketing communications, branding, sales, and the impact of digital transformation on marketing practices across different cultures and regions.

The curriculum emphasizes a hands-on approach, including case studies, project work, and internships, enabling students to gain real-world experience. Courses are delivered entirely in English, fostering an international learning environment and facilitating communication skills necessary for global careers. The program also aims to develop critical thinking, innovative problem-solving, and intercultural awareness, aligning with the demands of the international marketplace.

Students have access to state-of-the-art facilities and are encouraged to participate in international exchanges or study trips, enhancing their cultural competencies and global perspective. The faculty comprises experienced professionals and academics dedicated to supporting students' academic and professional growth. Upon completion, graduates possess the knowledge and skills required to develop and implement marketing strategies tailored to different markets, manage international marketing campaigns, and analyze market trends effectively. The program's focus on current digital tools and innovative marketing techniques ensures that students are well-equipped to meet the challenges of modern international marketing roles.