Media, Diplomacy and International Negotiations

It is a 3-year, full-time programme divided in 6 semesters, which focuses on dealing with economic, legal and political issues in an international business situation, and also takes into account the highly sensitive nature of marketing. Marketing is one of the core activities of all types of organizations, whether profit or non-profit, local or international. In a rapidly changing global business environment, marketing is a link between customers and companies. Marketers play a key role in understanding constantly evolving customers’ needs, wants and values, while at the same time they respond to customers by offering them products and incentives.
A variety of selected specialized courses will lead students through standard business practices, different types of marketing, ethics and economics. The course addresses different aspects of globalization, regionalization and intercultural approaches to international business and marketing. The specialization is enhanced by the “Research Methods” course that equips students with the skills necessary for using their competencies in qualitative and quantitative research methods. The major objective of the specialized courses is to help students supplement their professional and academic knowledge in the field of International Business and Marketing.
This programme offers advanced teaching in International Business and Marketing rooted in knowledge of the economic, legal, political, cultural and international aspects of doing business. The programme is based in Warsaw, which allows students direct access to the all benefits of regional knowledge, including information about scientific conferences, important journal articles, and economic news.
The main purpose of the programme is to impart a complete understanding of the complexities of internationalization and to prepare students for careers which require sophisticated knowledge of the nuances of business, marketing, consultancy, strategic advice or international affairs.