International Retail Marketing

The MSc International Retail Marketing programme at Glasgow Caledonian University offers students an in-depth understanding of the dynamic and competitive retail industry on a global scale. Designed to equip graduates with the essential knowledge, skills, and strategic insights, this course addresses the evolving landscape of retail markets, consumer behaviour, digital marketing strategies, supply chain management, and retail branding. Students will explore key aspects such as retail consumer trends, international market entry strategies, omni-channel retailing, and the integration of emerging technologies to enhance retail experiences. The programme combines theoretical frameworks with practical applications, enabling students to analyse real-world retail challenges and develop innovative solutions. Delivered by experienced academics and industry professionals, the curriculum emphasizes critical thinking, data-driven decision-making, and effective communication skills vital for success in international retail marketing roles. Throughout the course, students have opportunities to engage in case studies, group projects, and industry placements, fostering a practical understanding of retail operations across different cultural and economic contexts. This programme prepares graduates for careers in retail management, marketing consultancy, brand development, and other related fields within the global retail sector. With a strong focus on sustainability, ethical practices, and digital transformation, the MSc International Retail Marketing ensures students are well-equipped to meet the demands of a fast-changing industry and to contribute positively to the sustainable growth of retail organizations worldwide. Upon graduation, students will be competent to develop and implement effective retail marketing strategies that drive consumer engagement, enhance brand loyalty, and increase profitability in diverse international markets.

Detailed Course Facts

• English

Course Content

Year 1: Introduction to the retail environment that explain the diverse nature of retailing as a service. This is supported by the business modules Economies, Markets and Enterprise and Managerial Finance.

Year 2: The module Retail Logistics and Store Operations analyses retail operations, the functions and techniques of retailing with a focus on store management. A supervised work placement provides structured practical work experience in the retail sector.

Year 3: International Retail Buying and Merchandising focuses on retail management of the buying function, operational developments and issues.

Year 4: An Honours dissertation in your specialist area combined with modules in Retail Brand Strategy, Changing Perspectives on Marketing Management and Retailing in an International Context, drawing from operations associated with the expansion of retail stores within foreign markets.

Exchange: Exchange opportunities exist with partner insititutions overseas.

Language: Language modules are available to study during part of the programme.

English Language Requirements

CAE score : 60(Grade C)

To study at this university, you have to speak English. We advice you to

Requirements

Higher: BBBC, A Level: CCC, ILC: BBBB.

Essential subjects: English (Higher/ILC-H/GCSE B).

FE college students: Contact us or visit www.gcu.ac.uk/study for a copy of our College Student Supplement

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than Glasgow Caledonian University.

International Retail Marketing at Glasgow Caledonian University offers students a comprehensive understanding of the dynamic global retail industry. The programme is designed to equip students with the essential skills and knowledge needed to succeed in retail marketing roles across various international contexts. The curriculum covers a broad range of topics including consumer behaviour, branding strategies, digital marketing, supply chain management, retail operations, and international market analysis. Students explore the latest trends and technological innovations that are transforming the retail landscape, such as e-commerce, social media marketing, and data analytics.

Throughout the course, students benefit from a mix of theoretical studies and practical experiences. The programme emphasizes critical thinking, creativity, and strategic planning, preparing graduates for leadership roles within retail organizations worldwide. Glasgow Caledonian University’s strong connections with industry partners enable students to undertake internships and live projects, providing valuable real-world experience and opportunities to network with professionals in the sector. The university also offers guest lectures, workshops, and site visits, enhancing the learning experience and keeping students up to date with current industry developments.

The programme is suitable for international students interested in careers in retail marketing, brand management, product development, or market research. It encourages an global perspective, ensuring students understand diverse consumer markets and cultural differences that influence retail strategies internationally. Graduates of the programme are well-prepared for managerial roles in retail chains, online retail businesses, marketing agencies, and consultancy firms, among others. With a focus on employability and industry relevance, the course aims to produce graduate professionals who are innovative, adaptable, and capable of shaping the future of retail marketing on a global scale.