Managing in the Creative Economy

Managing in the Creative Economy is a dynamic and innovative postgraduate program offered by Kingston University designed to equip students with the essential skills and knowledge required to excel in the rapidly evolving realm of the creative industries. This course is tailored for individuals who aspire to lead, manage, and develop creative organizations, media companies, cultural institutions, and entrepreneurial ventures within the vibrant creative sector. Throughout the program, students will explore fundamental concepts of management and leadership, while also delving into the specific challenges and opportunities faced by creative businesses in a globalized economy. The curriculum covers core areas such as strategic planning, marketing, finance, and innovation management, all contextualized within the unique environment of the creative economy. Students will have the opportunity to engage with industry practitioners through guest lectures, workshops, and live projects, gaining practical insights and networking opportunities that are vital for successful careers in the creative industries. The program emphasizes entrepreneurial thinking, digital transformation, and sustainable development, enabling graduates to adapt to technological advancements and market trends. Kingston University’s state-of-the-art facilities and supportive academic staff ensure a high-quality educational experience that combines theoretical knowledge with practical application. Whether students aim to start their own business, rise through management ranks in established organizations, or contribute to policy development in the creative sector, this program provides the strategic and operational skills necessary for success. Graduates of Managing in the Creative Economy will be well-positioned to make a meaningful impact in a diverse and expanding field, and to lead innovative projects that shape the future of the creative industries locally and globally.

The "Managing in the Creative Economy" programme at Kingston University is designed to equip students with the essential skills and knowledge needed to lead and innovate within the dynamic and rapidly evolving creative industries. This course provides a comprehensive understanding of the management principles tailored specifically for sectors such as media, advertising, design, fashion, and cultural enterprises. Students will explore key concepts including leadership, strategic planning, project management, and financial oversight, all within the context of the unique challenges faced by creative organizations.

Throughout the programme, learners will examine the economic landscape of the creative sector, gaining insights into market trends, consumer behaviour, and the role of technology in transforming creative businesses. The curriculum emphasizes practical applications, encouraging students to develop innovative solutions, entrepreneurial skills, and the ability to adapt creatively and strategically to change. Participants will engage in case studies, group projects, and real-world simulations to deepen their understanding of managing creative teams and projects.

In addition, the course emphasizes the importance of branding, digital marketing, and social media strategies in reaching and engaging target audiences. Students will also explore intellectual property rights, funding opportunities, and the legal considerations relevant to managing creative enterprises. The programme aims to foster entrepreneurial mindsets, encouraging students to pursue their own creative ventures or lead existing organizations confidently.

The programme is delivered by experienced academics and industry professionals who bring practical insights and current industry practices into the classroom. Opportunities for networking, internships, and collaborative projects with industry partners are integrated into the course, providing students with valuable connections and real-world experience. Graduates of the programme will be well-equipped to take on managerial roles, start their own creative businesses, or further their academic pursuits in the management of creative industries. This programme is ideal for individuals passionate about managing and leading in the vibrant world of creative economy.

The Managing in the Creative Economy program at Kingston University requires prospective students to hold a relevant undergraduate degree or an equivalent qualification. Applicants with professional experience in creative industries may also be considered on an individual basis, subject to assessment. As part of the application process, candidates must submit a personal statement that demonstrates their motivation for studying the course, relevant experience, and career aspirations within the creative sector. Additionally, applicants are encouraged to provide a CV outlining their educational background, work experience, and any relevant skills or achievements.

International applicants are required to meet specific English language proficiency standards, typically IELTS 6.5 overall with no individual component below 6.0, or an equivalent qualification acceptable to the university. For applicants whose first language is English, evidence of prior education conducted in English may suffice.

Once admitted, students are expected to actively participate in the program's coursework, including seminars, workshops, and collaborative projects. The program’s structure combines theoretical understanding of management principles with practical skills tailored to the creative industries, such as strategic planning, marketing, leadership, and innovation management. Students are also typically required to complete a dissertation or an extended project that demonstrates their ability to apply learned concepts to real-world creative sector challenges.

In addition to academic qualifications, applicants should exhibit a keen interest in the creative economy and demonstrate a proactive attitude towards developing management skills within this dynamic field. The program aims to equip students with both the theoretical frameworks and practical expertise necessary to excel in managerial roles across various creative sectors, including media, arts, entertainment, and digital industries.

The Financing studies of the Managing in the Creative Economy program at Kingston University offer a variety of options to support students' financial needs. Tuition fees for home students are set annually and are subject to change; for the most current fees, prospective students should consult the university’s official website. International students should also verify their specific fee structure, which may differ from domestic rates. Kingston University provides several scholarship opportunities, including merit-based scholarships, which are awarded based on academic performance, and need-based bursaries designed to assist students from lower-income backgrounds. Additionally, the university participates in national funding schemes such as Student Loans, available to eligible UK residents, enabling students to spread the cost of their studies over time through manageable repayment plans after graduation. For international students, the university offers guidance on obtaining external scholarships and grants from other organizations, although such opportunities are competitive and limited. The university’s finance office provides detailed advice regarding payment plans, deadlines, and potential late payment penalties to ensure students can plan their finances effectively. Students are encouraged to budget carefully, considering expenses beyond tuition fees, including accommodation, daily living costs, textbooks, and other study-related expenses. Kingston University also collaborates with financial partners to offer specific payment options or sponsorship arrangements, especially for students engaged in industry placements or part-time work associated with their studies. Work opportunities on campus may also contribute to students’ financial stability, with permission to work under visa regulations for international students. Overall, the financing options for the Managing in the Creative Economy program are designed to accommodate diverse student needs, offering a mixture of government loans, scholarships, bursaries, and flexible payment options to facilitate access to higher education in this dynamic field.

Managing in the Creative Economy at Kingston University is a dynamic postgraduate program designed to equip students with the skills and knowledge required to succeed in the rapidly evolving creative industries. The course provides a comprehensive understanding of the economic, managerial, and entrepreneurial aspects crucial for thriving in sectors such as media, arts, design, and entertainment. Students explore concepts related to innovation, digital transformation, strategic management, and business development within the creative economy context. The program emphasizes practical learning through case studies, industry projects, and placements, fostering an entrepreneurial mindset and leadership capabilities. It aims to develop professionals capable of managing diverse creative organizations, understanding cultural policies, and leveraging new media and technology. The curriculum integrates theoretical foundations with real-world applications, preparing students for careers in creative business management, consultancy, arts administration, and media production. Kingston University’s location in London offers proximity to a vibrant creative industry hub, providing students with opportunities for networking, internships, and collaborations with leading organizations. The program is suitable for graduates from a range of disciplines seeking to specialize in managing creative enterprises or entrepreneurs aiming to turn their innovative ideas into viable businesses. The course typically includes modules such as Creative Economy and Innovation, Digital Marketing, Strategic Management in Creative Industries, and Cultural Policy and Practice. The duration of the program is usually one year full-time or two years part-time. Entry requirements generally include a relevant undergraduate degree and proficiency in English. Kingston University supports a diverse student body and emphasizes employability, offering career guidance, workshops, and connections with industry professionals to enhance students' career prospects. Overall, the program blends academic rigor, practical skills, and industry insights to prepare graduates for leadership roles and entrepreneurial ventures within the creative sector.