Marketing and Communication

The Bachelor of Marketing and Communication at Melbourne Polytechnic offers students a comprehensive and practical education designed to prepare them for dynamic careers in the fields of marketing, advertising, public relations, and communications. This program combines theoretical knowledge with real-world application, enabling graduates to develop strategic thinking, creative problem-solving skills, and effective communication techniques essential for the fast-paced marketing and media industries. Throughout the course, students gain insights into consumer behavior, digital marketing strategies, branding, media planning, and content creation, equipping them to craft impactful marketing campaigns and communication initiatives. The curriculum features units in market research, social media management, content writing, advertising principles, and ethical considerations in marketing practices, ensuring a well-rounded learning experience. Melbourne Polytechnic emphasizes industry engagement through internships, industry projects, and guest lectures from professionals, providing students with valuable networking opportunities and practical exposure. Graduates of this program are prepared for a range of roles including marketing coordinator, digital marketing specialist, media planner, public relations officer, and advertising executive. The program is designed to foster both individual creativity and strategic thinking, helping students to adapt to an ever-changing media landscape and to develop innovative solutions for diverse communication challenges. With a focus on contemporary industry standards and emerging trends, students will leave the program ready to contribute effectively to marketing and communication teams across various sectors such as retail, corporate, nonprofit, and government. Melbourne Polytechnic’s Bachelor of Marketing and Communication aims to empower students with the skills, knowledge, and experience needed to succeed in competitive and evolving environments, making it an excellent choice for those passionate about shaping the way organizations connect with their audiences.

The Marketing and Communication program at Melbourne Polytechnic offers students comprehensive training in the dynamic fields of marketing, advertising, public relations, and communication strategies. Designed to equip students with both theoretical knowledge and practical skills, this program prepares graduates to excel in a variety of roles within the marketing industry. Throughout the course, students will explore core concepts such as market research, consumer behavior, branding, content creation, digital marketing, social media strategies, and communication planning. The curriculum emphasizes the importance of ethical practices and innovative thinking essential for successful marketing campaigns in today's fast-paced digital environment.

Participants will engage in hands-on projects, case studies, and industry placements that foster real-world experience and professional development. The program covers contemporary topics including data-driven marketing, multimedia communication, event management, and media planning, ensuring graduates are well-versed in current industry standards and tools. Students will also learn to develop effective communication strategies tailored to diverse audiences across multiple platforms. Through collaboration and creative problem-solving, they will build the skills necessary to craft compelling messages and deliver impactful marketing solutions.

Melbourne Polytechnic’s strong ties with industry partners provide students with opportunities for internships and networking, facilitating a smooth transition into the workforce. The program’s flexible learning options cater to both full-time and part-time students, accommodating different learning needs and schedules. Upon completion, graduates will be prepared for careers in marketing management, advertising agencies, corporate communications, media planning, digital content creation, and public relations. This program aims to develop versatile marketing professionals who can adapt to changing trends and contribute effectively to the success of any organization.

Entrance to this qualification is restricted to those individuals who've completed all core units in BSB52415 Diploma of Marketing and Communication.

The Melbourne Polytechnic offers a range of financial options to support students enrolled in their Marketing and Communication programs. Students can explore government funding schemes such as the Higher Education Loan Program (HELP), which provides financial assistance for eligible students pursuing diploma and bachelor courses, allowing them to defer their tuition fees and repay through the tax system after entering the workforce. Additionally, students may be eligible for VET Student Loans, designed to help cover tuition costs for diploma courses in marketing and communication fields, subject to eligibility requirements. Melbourne Polytechnic also offers scholarships and bursaries targeted at domestic students demonstrating academic excellence, financial hardship, or community involvement. These scholarships can significantly reduce the cost of study and are awarded based on merit and need.

International students pursuing marketing and communication studies may need to rely on personal savings, scholarships, or education loans from private financial institutions, as government assistance schemes such as HELP are generally exclusive to Australian and New Zealand citizens and certain permanent residents. Students are encouraged to explore external scholarship opportunities offered by organizations and companies to offset tuition fees or living expenses. Furthermore, Melbourne Polytechnic provides payment plans that allow students to spread their fees over multiple installments, reducing the immediate financial burden.

Students are advised to consult the Melbourne Polytechnic Financial Support Services to obtain detailed information tailored to their circumstances, including eligibility criteria and application procedures. It is also recommended that students investigate external sources of financial aid, including bank loans, private sponsorships, and community grants. The university’s commitment to accessible education ensures that various financial assistance options are available to help students manage the costs associated with pursuing a career in marketing and communication. By leveraging these financial resources, students can focus on their academic and professional development without undue financial stress.

The Bachelor of Marketing and Communication at Melbourne Polytechnic is designed to equip students with the essential skills and knowledge required to thrive in the dynamic fields of marketing and communication. This comprehensive program provides a solid foundation in core areas such as marketing principles, digital marketing strategies, consumer behavior, advertising, public relations, and corporate communication. Students will engage in practical learning experiences that develop their ability to create effective marketing campaigns, analyze market trends, and effectively communicate across various media platforms. The curriculum also emphasizes the importance of ethical practices and sustainability in marketing, preparing graduates to operate responsibly within the industry.

Melbourne Polytechnic's program emphasizes real-world applications through project-based assessments, internships, and industry placements, enabling students to gain valuable hands-on experience and build professional networks. The program's flexible structure allows students to tailor their learning to specific interests within marketing and communication, such as social media management, brand management, or digital content creation. Furthermore, the program incorporates contemporary tools and technologies, including analytics software and content management systems, ensuring students are proficient with current industry standards.

Graduates of this program are well-positioned to pursue diverse career paths, including marketing coordinator, communications officer, digital content producer, brand manager, public relations specialist, and advertising executive. The program is designed to foster critical thinking, creativity, and strategic planning abilities, ensuring graduates can effectively contribute to organizational success in an increasingly competitive marketplace.

Melbourne Polytechnic is committed to delivering high-quality education through dedicated faculty, modern facilities, and strong industry connections. Students will benefit from the university's collaborative community, access to industry events, and opportunities for ongoing professional development. By completing this program, students will be prepared to meet the evolving demands of the marketing and communication sectors and to become innovative leaders in their chosen careers.