Marketing and Communication

Program Overview

The Bachelor of Marketing and Communication at Melbourne Polytechnic is a comprehensive and innovative program designed to equip students with the essential skills and knowledge required to succeed in the dynamic fields of marketing and communication. This degree offers a balanced curriculum that combines theoretical foundations with practical applications, ensuring graduates are prepared to meet the evolving demands of the industry. Throughout the course, students will explore core concepts such as consumer behavior, digital marketing strategies, branding, public relations, advertising techniques, media planning, and corporate communication. The program emphasizes the development of essential skills including strategic thinking, creative problem-solving, effective communication, and digital literacy, which are vital for thriving in today’s fast-paced and competitive environment.

Students will have opportunities to engage in real-world projects, internships, and industry placements that provide valuable hands-on experience. This practical approach not only enhances learning outcomes but also helps students build professional networks and gain insight into current market trends. The program fosters a global perspective on marketing and communication practices, encouraging students to adapt and innovate in diverse cultural contexts. Coursework is designed to be flexible, allowing students to tailor their studies to specific interests such as digital marketing, content creation, or media management.

Melbourne Polytechnic’s state-of-the-art facilities and dedicated industry partnerships ensure students receive high-quality education aligned with industry standards. The program aims to develop graduates who are not only knowledgeable but also ethical and socially responsible communicators. Graduates of the Bachelor of Marketing and Communication will be well-positioned for careers in advertising agencies, digital marketing firms, corporate communication departments, media organizations, public relations firms, and entrepreneurial ventures. They will possess the strategic insight, creative talent, and technical proficiency necessary to make a positive impact in the fast-changing marketing landscape. Whether students aspire to work in a multinational corporation, start their own business, or advance further in academic studies, this program provides a solid foundation to achieve their professional goals.

The Marketing and Communication program at Melbourne Polytechnic is designed to equip students with the essential skills and knowledge required to thrive in the dynamic fields of marketing and communication. This comprehensive course covers a wide range of topics, including market research, branding, digital marketing, advertising, public relations, and communication strategies. Throughout the program, students will learn how to develop effective marketing plans, utilize digital platforms for promotional activities, and craft compelling messages tailored to diverse audiences. The curriculum combines theoretical knowledge with practical applications, allowing students to engage in real-world projects, internships, and industry placements that enhance their professional experience. Emphasis is placed on fostering creativity, critical thinking, and strategic planning capabilities, all of which are vital for success in today’s competitive marketplace. Students will also gain proficiency in using various marketing tools and software, understand consumer behavior, and explore the ethical considerations involved in marketing practices. Additionally, the program prepares students for careers in advertising agencies, marketing departments, media organizations, and public relations firms. Upon completion, graduates will be well-equipped to design, implement, and evaluate marketing and communication campaigns that meet organizational objectives and resonate with target audiences. With a focus on current industry trends and technologies, this program ensures students are ready to adapt and excel in a rapidly evolving digital landscape.

Entrance to this qualification is restricted by those individuals who've completed all core units in BSB42415 Certificate IV in Marketing and Communication.

Fees for the Marketing and Communication programs at Melbourne Polytechnic are typically structured as undergraduate tuition fees, which vary depending on the level of study and the student's residency status. International students are generally required to pay higher tuition fees compared to domestic students. For domestic students, government subsidies or concessions may be available through Victorian or Australian government funding schemes, such as the Commonwealth Supported Place (CSP) or VET Student Loans, which can significantly reduce the out-of-pocket costs. However, specific eligibility criteria must be met for these funding options.

VET Student Loans are available for some diploma and advanced diploma courses, potentially covering part of the tuition fees, thereby making the programs more accessible for eligible students. It is important to note that loan schemes like VET Student Loans are subject to annual caps and eligibility requirements, and students should consult the Melbourne Polytechnic website or contact their admissions office for the most current information regarding loan availability, application procedures, and repayment obligations.

In addition to government funding, students may consider alternative financing options such as scholarships, grants, or bursaries offered by Melbourne Polytechnic or external organizations. These financial aids can provide additional support and reduce the financial burden of undertaking studies. Students are encouraged to explore and apply for these opportunities early in their enrollment process.

Private financing methods, including education loans from banks or other financial institutions, are also an option for students who do not qualify for government support or who seek additional funding. When considering private loans, students should carefully review interest rates, repayment terms, and any associated fees.

Melbourne Polytechnic offers flexible payment options to accommodate students' financial circumstances, including installment plans and payment deferrals within certain criteria. International students should verify specific costs related to visa requirements, health insurance (OSHC), and other living expenses, which contribute to the total cost of studies.

Overall, financing a Marketing and Communication program at Melbourne Polytechnic involves understanding eligibility for government funding, applying for scholarships, considering private loans, and planning for associated costs. Prospective students are advised to contact the institution’s financial aid office directly or visit their official website for detailed, up-to-date information on fees, funding options, and application procedures to make informed decisions about financing their education.

This program provides comprehensive education and practical training in the fields of marketing and communication. Designed to equip students with essential skills for the dynamic fields of advertising, public relations, digital marketing, and corporate communication, it prepares graduates for a variety of roles within the industry. The curriculum covers fundamental concepts such as marketing principles, consumer behavior, communication strategies, media planning, and digital marketing techniques. Students engage in both theoretical studies and hands-on projects, including campaign development, content creation, and market research, to develop their professional skills.

Melbourne Polytechnic's program emphasizes contemporary trends and digital innovations in marketing and communication, ensuring students are well-versed in the latest industry tools and platforms. Industry placement opportunities allow learners to gain real-world experience, fostering strong connections with local businesses and agencies. The program also promotes critical thinking, creativity, and ethical practices, which are vital in the rapidly evolving media and marketing landscape.

Graduates of this program are prepared for roles such as marketing coordinator, social media manager, public relations officer, digital content producer, brand manager, and communication consultant. The curriculum is designed to foster teamwork, communication, and leadership skills, making graduates versatile and competitive in the job market. Melbourne Polytechnic's facilities include state-of-the-art media labs, digital studios, and collaborative workspaces, providing students with the environment needed to thrive.

Admissions requirements typically include a completed high school qualification or equivalent, and a keen interest in media, marketing, or communication. The program duration is usually 1 to 2 years for a diploma or advanced diploma level, depending on the study pathway chosen. Throughout the course, students are encouraged to participate in industry events, seminars, and workshops to expand their professional network.

Overall, the program aims to develop well-rounded marketing and communication professionals who can adapt to technological changes and market trends while upholding ethical standards in their practice. With a focus on practical learning and industry relevance, Melbourne Polytechnic's program prepares students for successful careers in marketing and communication sectors both regionally and nationally.