Marketing and Public Relations

The Bachelor of Marketing and Public Relations at The University of Notre Dame Australia is a comprehensive undergraduate degree designed to equip students with essential skills and knowledge to thrive in the dynamic fields of marketing, communication, and public relations. This program offers an in-depth exploration of marketing principles, strategic communication, branding, media relations, and digital marketing techniques, providing students with a solid foundation to develop innovative marketing campaigns and engage effectively with diverse audiences. Throughout the course, students will gain an understanding of consumer behavior, market research methods, and the ethical considerations involved in marketing and public relations practices. The curriculum also emphasizes the importance of storytelling, media production, and digital literacy, ensuring graduates are well-prepared for the rapidly evolving landscape of media and communication industries. Emphasizing practical experience, the program includes opportunities for internships, industry placements, and real-world projects that allow students to apply theoretical knowledge in professional settings. The university's focus on ethics and community engagement encourages students to consider the social responsibilities of marketers and communicators, fostering a sense of professionalism and integrity. With small class sizes and dedicated faculty members who are experts in their fields, students receive personalized mentorship and guidance throughout their studies. Graduates of the Bachelor of Marketing and Public Relations are well-positioned to pursue careers in advertising agencies, corporate communication departments, public relations firms, media organizations, and entrepreneurial ventures. They will possess the skills necessary to craft compelling messages, analyze market trends, and build meaningful relationships with target audiences, contributing positively to organizational success and reputation. The program’s blend of theoretical learning and practical application ensures students are industry-ready upon graduation, capable of making a significant impact in diverse sectors of the communications industry.

The Bachelor of Marketing and Public Relations at The University of Notre Dame Australia offers students a comprehensive education designed to prepare them for dynamic careers in marketing, advertising, corporate communication, and public relations. This program provides a blend of theoretical knowledge and practical skills, enabling graduates to effectively develop and implement marketing strategies, manage brand reputation, and craft compelling public relations campaigns across various industries.

Students will engage with core concepts such as market research, consumer behavior, digital marketing, media planning, and advertising techniques. The curriculum emphasizes the importance of ethical communication and social responsibility, encouraging students to consider the societal impacts of marketing and public relations activities. Through a combination of lectures, workshops, and real-world projects, students gain hands-on experience in creating marketing plans, managing social media platforms, and executing public relations initiatives.

The program also focuses on developing essential soft skills such as strategic thinking, communication, teamwork, and leadership, which are vital for success in the fast-paced marketing environment. Students will have access to industry-standard tools and techniques, and opportunities to engage with marketing and public relations professionals through internships and guest lectures. Additionally, the university's strong links with industry ensure that the program remains current with the latest trends and practices in marketing and public relations.

Graduates of this program will be equipped to pursue careers in advertising agencies, corporate communications departments, public relations firms, non-profit organizations, and government agencies. The program aims to foster innovative thinking and a global perspective, preparing students to adapt to the ever-changing landscape of marketing and public relations in a digitally connected world. By the end of their studies, students will have built a robust portfolio showcasing their skills and knowledge, ready to make meaningful contributions to their chosen field.

• Year 12 or equivalent
• Admissions interview
• Mature age applicants should Reach Conclusion of a Pre University Class at a Licensed college/TAFE, or a satisfactory result from the Special Tertiary Admissions Test (STAT)

The University of Notre Dame Australia offers various funding options for students enrolled in the Bachelor of Business (Marketing and Public Relations) program. Students may be eligible to access government loans such as the Commonwealth Supported Place (CSP), which reduces the tuition fees significantly, making higher education more affordable. Additionally, Australian citizens and permanent residents can explore options including FEE-HELP, a government loan scheme that assists with tuition costs for Australian domestic students. International students, on the other hand, are typically required to pay their tuition fees upfront or arrange private financial support, as they do not qualify for Australian government loans.

The university also provides scholarships aimed at supporting students in their academic journey. These scholarships are based on academic merit, leadership qualities, and community involvement, among other criteria. For example, merit-based scholarships can cover partial or full tuition fees, helping reduce the financial burden. Furthermore, students may have access to external funding sources, including state and private scholarships, grants, or sponsorship programs relevant to their field of study or demographic background.

Work placements and part-time employment options are encouraged to help students supplement their income during their studies. The university maintains strong links with industry partners, which can aid students in securing part-time work related to marketing and public relations roles. Students are also advised to explore financial planning services offered by the university’s student support services to effectively manage their study-related expenses.

International students are often required to demonstrate sufficient financial capacity to cover tuition and living costs, and the university provides guidance on suitable financial preparation and visas requirements. Many students utilize personal savings, family support, or private loans to fund their education. The university’s location in Western Australia also grants access to regional and national funding opportunities, which may support students in need of additional financial assistance.

Overall, the financing of studies at the University of Notre Dame Australia for the Marketing and Public Relations program involves a combination of government schemes, scholarships, external funding, and personal financial planning. Prospective students are encouraged to review the specific eligibility criteria for each funding option and consult with the university’s financial aid office to develop an appropriate financial plan tailored to their circumstances.

The University of Notre Dame Australia offers a comprehensive program in Marketing and Public Relations designed to prepare students for dynamic careers in various sectors including advertising, corporate communication, media, and public relations. The program emphasizes the development of core skills such as strategic communication, media analysis, consumer behavior, branding, and digital marketing. Students will explore the role of marketing in contemporary society, understanding how it influences and shapes public perception and organizational success. The curriculum integrates theoretical foundations with practical applications, ensuring graduates are well-equipped to meet the demands of the ever-evolving marketing and public relations industries. Throughout their studies, students are encouraged to engage in real-world projects, internships, and simulations that foster critical thinking, creativity, and ethical decision-making. The program also covers emerging themes like social media marketing, data analytics, crisis communication, and international marketing strategies. With a focus on ethical communication and cultural awareness, students learn to craft messages that resonate with diverse audiences. The university's strong links with industry stakeholders enable students to gain valuable insights and networking opportunities, enhancing their employability upon graduation. The duration of the program typically spans three years for an undergraduate degree, with options for postgraduate specializations. The program is delivered through a mix of lectures, tutorials, online learning modules, and practical workshops, all aimed at providing a flexible and engaging learning environment. Graduates of the program are prepared to pursue careers in marketing management, media relations, brand management, content creation, and communication consulting. The university's commitment to academic excellence and community engagement ensures a supportive environment for students to develop both professionally and personally, enabling them to contribute meaningfully to the evolving landscape of marketing and public relations.