Marketing

The Bachelor of Business with a specialization in Marketing at Nanyang Technological University offers a comprehensive and rigorous education designed to prepare students for dynamic careers in the global marketing landscape. This programme integrates core business principles with specialized marketing knowledge, equipping students with the analytical, strategic, and creative skills necessary to excel in diverse marketing roles. Throughout the course, students will explore fundamental topics such as consumer behavior, marketing research, digital marketing, brand management, advertising, and sales strategies, gaining a well-rounded understanding of how to develop and execute effective marketing campaigns in a rapidly evolving digital environment. The curriculum emphasizes experiential learning, encouraging students to apply theoretical concepts to real-world challenges through projects, internships, and collaborations with industry partners. Faculty members are distinguished experts in their fields, providing mentorship and insights that foster innovative thinking and professional competence. The programme also emphasizes the development of critical skills such as data analysis, communication, teamwork, and ethical decision-making, which are essential for leadership positions in marketing. Students will have access to state-of-the-art facilities, marketing labs, and industry events that enhance their learning experience and professional readiness. Upon graduation, students will be well-equipped to pursue careers in marketing management, digital marketing, market research, branding, advertising, and sales across a variety of industries including technology, consumer goods, finance, and healthcare. The programme’s strong industry connections and Singapore’s status as a global business hub provide excellent opportunities for internships and job placements, enabling graduates to launch successful careers in marketing both locally and internationally.

Common Core Courses

• AD1101 Financial Accounting 
• AD2101 Management Accounting 
• AB1201 Financial Management
• AB1202 Statistics & Analysis
• AB1601 Organisational Behaviour & Design 
• AB1301 Business Law
• AB1501 Marketing
• AB1401 Information Technology
• AB1402 Foundational Excel
• AB3601 Strategic Management
• HW001 English Proficiency* (Required for those who have not passed or are not exempted from the Qualifying English Test for admission.)

Business Enhancement Courses

• BE1401 Business Operations & Processes
• BE2601 Principles of Management

Choose 1 from the following:

• AB9601 Negotiate to Get What You Want: Strategy and Practice
• AC2302 Company Law & Corporate Governance (N/A for ACBS)
• BE2501 International Business Environment
• BE3201 Entrepreneurial Finance
• BH3604 Managing Organisational Change
• BL9301 Law of Commercial Transactions
• BL9304 Negotiation & Dispute Resolution

Specialisation Core Courses

• BM2501 Market Behaviour
• BM2502 Market Intelligence
• BM2503 Market Relationships
• BM3502 Global Business Strategy

Specialisation Prescribed Electives

Choose 2 Specialisation Prescribed Electives:

• BM2504 Integrated Marketing Communications
• BM2505 Marketing Channels
• BM2506 Digital Marketing: Connecting with Customers in Today's World
• BM3501 Marketing Strategy
• BM3503 Retail Management
• BM3505 Services Marketing
• BM3506 Strategic Brand Management
• BT2501 Tourism & Hospitality Management

To focus on International Business, Marketing, or Tourism & Hospitality, you may consider following these recommended tracks.

For Students Admitted in AY14 & after

GER Core Courses

AB0901 Principles of Economics (This course will also cover topics on Singapore Studies.)

AB0601 Communication Management Fundamentals

AB0602 Communication Management Strategies

And three of the following 1 AU course:

• HY0001 Ethics & Academic Integrity
• GC0001 Introduction to Sustainability: Multidisciplinary
• ET0001 Enterprise & Innovation

For Students Admitted in AY11 to AY13

GER Core Courses

• AB0901 Principles of Economics (This course will also cover topics on Singapore Studies.)
• AB0601 Communication Management Fundamentals
• AB0602 Communication Management Strategies

And choose one of the following courses on Environmental Sustainability:

• AB0001 Sustainability: Issues, Reporting & Finance
• AB0301 Legal & Ethical Issues in Sustainability
• AB0402 Sustainability, Innovation & Operations
• AB0501 Green Marketing
• AB0502 Managing Sustainability
• AB0603 Business Gone Green: Managerial Issues

For Students admitted in AY14 and after

GER Prescribed Electives
You are required to take 3 Prescribed Electives, one each from the following areas:

• Liberal Arts
• Science, Technology & Society
• Business & Management:
  • AB0001 Sustainability: Issues, Reporting & Finance
  • AB0301 Legal & Ethical Issues in Sustainability
  • AB0402 Sustainability, Innovation & Operations
  • AB0501 Green Marketing
  • AB0502 Managing Sustainability
  • AB0603 Business Gone Green: Managerial Issues

These electives, which are broadly relevant to all professions, are designed to help you understand and appreciate broader issues and trends beyond your major discipline.

For Students admitted in AY11 to AY13

GER Prescribed Electives

You are required to take 3 Prescribed Electives, one each from the following areas:

• Arts, Humanities & Social Sciences
• Science, Technology & Society
• Liberal Studies

These electives, which are broadly relevant to all professions, are designed to help you understand and appreciate broader issues and trends beyond your major discipline.

Requirements

• If English is not the medium of studies or learning in the high school or taken as a 2nd language, a good score in TOEFL or IELTS or SAT is required.
• Good passes in High School National/Graduation exam.
• The application fee payable is USD30 /SGD30 (by bank draft), or SGD20 (discounted price for internet payment only) for international applicants. 
• Forward to two referees, the instructions to complete the online appraisal report, within 10 days of your admissions application.
• Complete the detailed Criminal Records Declaration.

Scholarships

• Nanyang Scholarship
• College Scholarship
• University Scholars Programme (USP) Scholarship

The Bachelor of Business Administration in Marketing at Nanyang Technological University (NTU) is designed to equip students with a comprehensive understanding of the principles and practices of marketing within a global business context. The program emphasizes both theoretical foundations and practical applications, ensuring that graduates are well-prepared to navigate the dynamic and competitive marketing landscape. Students will explore core areas such as consumer behavior, branding, digital marketing, marketing analytics, and strategic management, gaining insights into how companies engage with customers and create value. The curriculum includes a mix of lectures, case studies, group projects, and industry internships to foster critical thinking, creativity, and teamwork skills.

NTU's robust partnerships with industry leaders provide students with opportunities for real-world exposure through internships and collaborative projects. The program also encourages interdisciplinary learning, allowing students to integrate knowledge from fields such as technology, data science, and communications to develop innovative marketing solutions. State-of-the-art facilities and resources support experiential learning, including access to digital marketing labs and analytics software. The program prepares graduates for various careers in marketing, advertising, brand management, digital media, market research, and sales, among others. With a strong emphasis on ethical marketing practices and consumer-centric strategies, the degree aims to cultivate responsible professionals who can contribute effectively to the business community both locally and globally. The curriculum is regularly updated to reflect the latest industry trends, such as e-commerce development, social media marketing, and data-driven decision making, ensuring students are industry-ready upon graduation. Overall, the Bachelor of Business Administration in Marketing at NTU is a comprehensive program designed to develop skilled, innovative, and responsible marketing professionals.