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Program Description:
The University of Maryland, Baltimore offers a comprehensive and innovative curriculum in Marketing designed to prepare students for dynamic careers in the ever-evolving field of business and commerce. This program integrates fundamental marketing principles with advanced strategies, equipping students with the skills needed to succeed in various sectors such as advertising, digital marketing, consumer behavior, brand management, and market research. Students will gain a deep understanding of how to analyze market trends, develop effective marketing campaigns, and utilize emerging technologies to reach target audiences.
Throughout the program, students have access to a diverse range of coursework that emphasizes both theoretical foundations and practical applications. Key areas of study include strategic marketing management, data-driven decision-making, digital marketing analytics, social media marketing, international marketing, and ethics in advertising. The curriculum is designed to foster critical thinking, creativity, and leadership qualities essential for navigating the competitive marketing landscape.
The program also offers experiential learning opportunities through internships, live projects, and collaborations with industry partners, providing students with real-world experience and professional networking opportunities. Faculty members are experts in the field, combining academic research with practical industry insights to deliver engaging and relevant instruction. Students are encouraged to develop their own marketing strategies, work on team projects, and participate in case competitions, enhancing their problem-solving and communication skills.
The Marketing program at the University of Maryland, Baltimore is committed to preparing versatile and innovative graduates who are capable of developing strategic marketing solutions in a global context. Graduates will be well-positioned for roles such as marketing manager, brand strategist, market analyst, digital marketing specialist, and other related professions. With a focus on lifelong learning, the program also prepares students to adapt quickly to technological advancements and shifting market dynamics. Whether pursuing careers in corporate, non-profit, or entrepreneurial settings, students emerge from the program ready to make impactful contributions to their organizations and communities.
Detailed Course Facts
Application deadline November 1; January 20; August 1; Tuition fee- USD 9427 Year (National)
- USD 29720 Year (International)
Duration full-time 48 months Languages Take an IELTS test
- English
Course Content
Courses:
- Consumer Analysis
- Marketing Research Methods
- Marketing Policies and Strategies
- Sales Management
- Retail Management
- International Marketing
English Language Requirements
IELTS band : 6.5 TOEFL paper-based test score : 575 TOEFL iBT® test : 100
To study at this university, you have to speak English. We advice you to
take an IELTS test.Requirements
Requirements application:
- The completed online application for undergraduate admission, due by Nov. 1 for best consideration for the fall semester
- A nonrefundable application fee of $65
- Official transcripts from all high schools attended
- Letters of recommendation from your school counselor and a teacher
- All official standardized test scores, sent directly by the Educational Testing Service or the ACT Program
- An official copy of your college transcripts
- An activities and awards list or resume detailing your community, arts, leadership, athletic, family involvements, work experience and other extracurricular activities and hobbies in order of interest to you.
Work Experience
No work experience is required.
Related Scholarships*
- Academic Excellence Scholarship
"The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."
- Alumni Study Travel Fund
Scholarships for students who are already attending the University of Reading.
- Amsterdam Merit Scholarships
The University of Amsterdam aims to attract the world’s brightest students to its international classrooms. Outstanding students from outside the European Economic Area can apply for an Amsterdam Merit Scholarship.
* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than University of Maryland.
Funding
The University of Maryland awards a variety of scholarships from federal, state, and institutional resources to help defray the student's cost of education. Scholarships and grants are gift funds that do not need to be repaid. Merit-based scholarships are primarily awarded to students based on academic performance; while need-based grants are awarded to students who demonstrate financial need based on the completion of the Free Application for Federal Student Aid (FAFSA) form.Students holding only the following Visas are not eligible for any federal, state, or institutional financial aid:
- Student Visas (F1 or F2).
- Exchange Visitor Visas (J1 or J2).
- G-Series Visas (international organizations).
- Non-citizens with only I-688A or I-688B Cards.
- Non-citizens with only a Notice of Approval to Apply for Permanent Residence (I-171 or I-464).
- Non-citizens with only Family Unity Status (Form I-797).
- United States citizen (native-born or naturalized).
- U.S. national (includes natives of American Samoa or Swain's Island).
- U.S. permanent resident. Must have an I-151, I-551, or I-551C (Alien Registration Receipt Card), or a Passport or an I-94 Form with a stamp indicating I-551 status.
- Refugee
- Indefinite Parole"and/or Humanitarian Parole
- Asylum Granted
- Cuban-Haitian Entrant, Status Pending
- Conditional Entrant
- Temporary Resident with an I-688 Card.
Currency
EUR
GBP
KZT
INR
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