Marketing

The undergraduate university programme in Marketing at the University of Rijeka offers students a comprehensive education designed to equip them with the necessary knowledge and skills to excel in the dynamic field of marketing. Throughout the course duration, students will explore a wide range of topics, including fundamental marketing principles, consumer behavior, market research, advertising strategies, digital marketing, sales management, branding, and strategic planning. The programme emphasizes the development of both theoretical understanding and practical competencies, encouraging students to apply their knowledge through case studies, projects, and internships. The curriculum is structured to foster critical thinking, creativity, and analytical skills, enabling graduates to formulate effective marketing strategies tailored to diverse markets and industries. Students will also gain insights into ethical considerations and sustainable marketing practices that are increasingly vital in today’s globalized economy. The programme collaborates with industry partners, providing students with real-world experience and networking opportunities to prepare them for successful careers in marketing, sales, advertising agencies, or corporate marketing departments. Additionally, the programme aims to cultivate entrepreneurial spirit among students, encouraging innovation and proactive problem-solving. Graduates of this programme will be well-equipped to understand market trends, analyze consumer needs, and develop compelling marketing campaigns that add value for businesses and consumers alike. By the end of their studies, students will have a solid foundation in marketing theory, practical skills, and ethical awareness, making them competitive candidates in a rapidly evolving job market. The programme’s interdisciplinary approach ensures that students are prepared to meet contemporary marketing challenges and adapt to technological advancements impacting the industry. With a focus on lifelong learning and professional development, the undergraduate programme in Marketing at the University of Rijeka prepares students not just for immediate employment but also for sustained career growth in various sectors of the economy.

The Bachelor's Degree Program in Marketing at the University of Rijeka is a comprehensive academic pathway designed to equip students with the essential knowledge, skills, and competencies required for successful careers in the dynamic field of marketing. The program offers a thorough exploration of core marketing principles, including market research, consumer behavior, digital marketing, advertising, sales management, and strategic planning. Students will gain a solid understanding of how to analyze markets, identify consumer needs, and develop effective marketing strategies tailored to diverse industries and target audiences.

Throughout the program, emphasis is placed on practical application and real-world experience. Students engage in various projects, case studies, and internships that enable them to apply theoretical concepts in practical settings. The curriculum incorporates modern marketing tools and technologies, such as data analytics, social media platforms, and e-commerce solutions, preparing graduates to excel in digital marketing environments. The program also explores ethical considerations and sustainable marketing practices, instilling a responsible approach to business and consumer relations.

Moreover, students will develop critical soft skills, including communication, teamwork, creativity, and problem-solving, which are essential for leadership roles in marketing. The program fosters international perspectives through elective courses, seminars, and potential exchange opportunities, allowing students to gain insights into global marketing trends and practices. Graduates of the program will be well-positioned to pursue careers in marketing management, advertising agencies, market research firms, sales departments, brand management, and other related fields. The University of Rijeka's Marketing program offers a balanced combination of academic rigor and practical experience, ensuring students are ready to meet the challenges of the modern marketing landscape.

Program Requirements:
Admission to the Bachelor's Degree Programme in Marketing at the University of Rijeka requires applicants to have completed secondary education and to have fulfilled the general admission conditions set by the university. Prospective students must submit an application form along with proof of completed secondary education, such as a diploma or certificate. Additionally, applicants may need to provide evidence of proficiency in English or another language of instruction, depending on the specifics of the program's language policy. While specific entrance examinations are not stipulated for this program, certain competitive selection processes may consider the applicant's academic record, motivation letter, or interview performance. The university emphasizes the importance of prior knowledge in social sciences and good communication skills, which are relevant for success in marketing studies. International applicants are also required to meet the general admission criteria of the university and may need to provide recognized foreign educational documents and proof of language proficiency. The program encourages applicants to demonstrate a keen interest in marketing principles, consumer behavior, digital marketing, and related fields. In some cases, relevant work experience or extracurricular activities related to marketing and commerce may be considered advantageous during the selection process. The University of Rijeka aims to select motivated and capable students who are ready to engage with the multidisciplinary nature of marketing studies, including theoretical knowledge and practical skills. To ensure successful enrollment, applicants must carefully review and meet all the specified documentation and application deadlines published on the university's official website.

The Financing studies program at the University of Rijeka is designed to provide students with comprehensive knowledge and skills in financial management, investment analysis, banking, insurance, and fiscal policy. The program's curriculum emphasizes theoretical foundations coupled with practical applications, preparing graduates for careers in various financial sectors, including banking institutions, financial consultancy firms, corporate finance departments, and governmental financial agencies. Tuition fees for this program vary depending on the level of study and the nationality of the student. For domestic students, the university typically offers a subsidized fee structure, which is significantly lower than fees for international students. International students are required to pay full tuition, which is intended to cover the costs associated with instruction, access to university facilities, and administrative expenses. Funding opportunities are available through scholarships based on academic achievement and financial need, which can significantly reduce the overall cost of enrollment. The university also collaborates with national and regional financial institutions that may offer internship programs, co-finance scholarships, or provide additional financial support to outstanding students. Students are encouraged to seek external financial aid options, including government grants and European Union funding programs, which may supplement university-based financing opportunities. The university provides transparent information on tuition payments and deadlines, and flexible payment plans can often be arranged to accommodate students' financial circumstances. Overall, the Financing studies program at the University of Rijeka aims to make higher education in finance accessible while maintaining high academic standards, ensuring that students are well-equipped to meet the financial challenges of the modern economy.

The Bachelor’s degree program in Marketing at the University of Rijeka provides students with a comprehensive education in the principles and practices of marketing, preparing them for a variety of careers in the business and commercial sectors. The program emphasizes foundational knowledge in areas such as market analysis, consumer behavior, marketing strategy, digital marketing, market research, and sales. Students are exposed to modern marketing tools and techniques, including digital marketing channels, social media, and e-commerce platforms, ensuring they are well-equipped to navigate the rapidly evolving digital landscape.

Curriculum includes lectures, seminars, practical exercises, and project-based learning, often involving collaborations with local businesses and organizations. This practical approach enables students to apply theoretical concepts to real-world situations, fostering skills in strategic thinking, problem-solving, communication, and teamwork. The program also covers topics such as branding, advertising, public relations, and international marketing, making graduates versatile and adaptable for various markets and industries.

The faculty at the University of Rijeka engaged in the program consists of experienced professors and industry professionals dedicated to providing high-quality education and research opportunities. The program aims to develop not only technical marketing skills but also ethical and sustainable business practices, reflecting the university’s commitment to responsible marketing and corporate social responsibility.

Students have access to state-of-the-art facilities, including computer labs, marketing simulation tools, and research resources, supporting a practical learning environment. The program offers opportunities for internships and exchanges, encouraging students to gain international experience and enhance their employment prospects.

Graduates of the Marketing program at the University of Rijeka are prepared for careers in marketing management, advertising, market research, sales, brand management, and digital marketing agencies, among others. They can also continue their education through master’s programs or pursue entrepreneurial ventures. The program is designed to foster lifelong learning, critical thinking, and adaptability in a competitive global job market.