Marketing

Marketing is the way of thinking and doing business. As such, it is a part of many business processes, as well as many strategic and day-to-day decisions within an organization. No matter how big a business entity is, marketing takes the place of generating its growth. Its task is to recognize the wishes and needs of consumers and to create values in order to satisfy those wishes and needs. Taking part in a marketing process means to be working in interdisciplinary teams, to create and to communicate new ideas, and to react to a dynamic environment.

Studying Marketing at the Faculty of Economics and Business is an experience which includes a lot of practice and learning through collaboration with business entities. Dozens of companies, institutions and non-profit organizations present the marketing of their business entities to student teams, and offer cooperation in solving real problem situations in the field of creating and managing brands, market research, entering the international market, consumer behavior, marketing toward other business entities, marketing services, strategic marketing and marketing communications.

Employers are usually interested in those who have completed the Marketing study track because their experience and knowledge are wider than what can be found in books. If you see yourself as a person who wants to work in a digital, creative or market research agency, as a person making strategic decisions at a big company based on consumer needs, or as a person implementing his/ her own business ideas taking into account the market dynamics, Marketing study track can provide you with the necessary knowledge and experience.