Marketing Management

This program gives students for managerial positions that need a broad understanding of marketing and its essential role within organisations. The course is intended for people that are in an advertising space and wish to fit their technical knowledge with a solid theoretical base, or people contemplating a career in an advertising field. The course provides a comprehensive application for those without previous research in marketing. Graduates may possess a grounding in the core areas of marketing, consumer behavior, marketing research, international marketing, and marketing administration.

Applicants must have an undergraduate degree or equivalent as approved by the University.