Marketing Management

Advertisement

This programme is designed to provide you with the knowledge and skills required in specialist careers in a variety of marketing roles, enabling you to cope effectively with an increasingly global, dynamic marketplace.

One of the main principles of the MSc in Marketing Management is to deliver a set of concepts from theory and to relate these to ways in which companies interface with different markets. This is designed to ensure that you have a good understanding of the principles and contexts of practices in the marketing domain. The programme covers marketing ideas, plans, strategies, processes, techniques, communication, all customer-facing functions plus some core concepts from other management functions.

Marketing will also be communicated in terms of the well-defined concepts related to consumer behaviour and customers: researching who they are, what their perceptions are, what their needs for value are, and how these needs can be satisfied competitively.

We enjoy close relations with the local branch of the Chartered Institute of Marketing (CIM) and host one or two of their functions each year, which students may freely attend. You will have the opportunity to organise a student chapter of the CIM as a member of the student committee.

Compulsory Modules
* Marketing
* Entrepreneurship and Creativity
* Financial Management
* Marketing Communications
* Marketing Research
* Relationship Marketing
* Research Methods
* Dissertation

Optional Modules
* Consumer Behaviour
* E-business
* Innovation Management
* Strategy
* Technology-enabled Marketing

Applicants should usually hold a bachelors degree (UK Lower Second/2.2 or above) or equivalent qualification from a recognised British/overseas university in a subject related to this MSc or, alternatively, at least one year£s relevant work experience. However, every applicant is assessed individually on their own merit. Higher level professional qualifications may also be accepted.Candidates for whom English is not their first language will normally be required to have taken an English language test and achieved a score of either TOEFL 550 or above, IELTS 6.0 or above, or Cambridge Advanced Certificate in English Grade C or above. This test must have been taken within two years prior to the start of the programme you are applying for.The School also assists students whose first language is not English through close cooperation with the University£s Language Centre. English Language Requirements CAE score: (read more) Cambridge English: Advanced (CAE) is part of the Cambridge English suite and is targeted at a high level (IETLS 6.5-8.0). It is an international English language exam set at the right level for academic and professional success. Developed by Cambridge English Language Assessment - part of the University of Cambridge - it helps you stand out from the crowd as a high achiever. 60 (Grade C)