Marketing

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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.Peter F. Drucker

Vocationally orientated, this course equips you with the knowledge and skills needed to become a critically informed marketing professional - the kind of professional todays organisations seek.

Designed to develop your understanding and competence in marketing, you will study a range of core and developing topics in this customer orientated business discipline. You will develop a strong understanding of how marketing interacts with and contributes to other key areas within an organisation. Consumer analysis, brand communications, marketing research, strategic marketing, service contexts, international marketing and e-marketing are all central features of this degree.

The course culminates in a 18,000 word dissertation enabling you to specialise in an area of marketing that you find particularly fascinating, and which you may wish to pursue in your marketing career.

If you have a relevant postgraduate diploma or professional award (such as a Chartered Institute of Marketing (CIM) Professional Postgraduate Diploma) then you may be able to join this programme at an advanced level.

Some of our modules
* Consumer Analysis
* Brand Communications
* Marketing Research
* Strategic Market Management
* e-Marketing
* International Marketing

Benefits
* taught by research-active tutors who have experience of working in the marketing industry
* advanced entry point for applicants with a CIM Professional Postgraduate Diploma in Marketing (or equivalent)
* flexible and student-centred learning environment

Career paths
This course would be appropriate for those seeking a career in any aspect of marketing management, for example customer relationship management/international marketing/managing marketing promotions.

You will need a good Honours Degree or equivalent, or a relevant postgraduate or professional qualification and/or appropriate employment experience. If you possess a Postgraduate Diploma from the Chartered Institute of Marketing (CIM) or a relevant postgraduate Diploma, you may join the course at an advanced level.. English Language Requirements CAE score: (read more) Cambridge English: Advanced (CAE) is part of the Cambridge English suite and is targeted at a high level (IETLS 6.5-8.0). It is an international English language exam set at the right level for academic and professional success. Developed by Cambridge English Language Assessment - part of the University of Cambridge - it helps you stand out from the crowd as a high achiever. 60 (Grade C)