Marketing

The Bachelor of Marketing at Curtin University offers a comprehensive and practical education designed to prepare students for dynamic careers in the marketing industry. This program equips students with essential skills in consumer behaviour, digital marketing, market research, branding, advertising, sales management, and strategic marketing planning. Throughout the course, students engage with real-world projects and case studies, enabling them to apply theoretical knowledge to practical situations and develop critical thinking abilities. The curriculum emphasizes a global perspective on marketing, preparing graduates to operate effectively in diverse cultural and international markets.

Students benefit from close industry links and internship opportunities, gaining valuable work experience that enhances their employment prospects upon graduation. The program is delivered by experienced academic staff who bring a blend of scholarly expertise and professional insights into the classroom. State-of-the-art facilities and access to the latest marketing technologies ensure students are well-versed in current industry practices.

Curtin's Bachelor of Marketing also includes modules on digital analytics, social media strategies, and e-commerce, reflecting the digital transformation impacting the marketing landscape today. The program encourages innovation and creativity, fostering the ability to develop compelling marketing campaigns that resonate with target audiences. Graduates of this program are prepared for a range of careers in marketing agencies, corporate marketing departments, media organizations, and entrepreneurial ventures.

In addition to core marketing skills, students develop strong communication, analytical, and leadership abilities, which are highly valued across various industries. The degree also offers pathways for postgraduate study, allowing graduates to further specialize in fields such as digital marketing, marketing analytics, or strategic management. Recognized for its industry relevance and academic excellence, the Bachelor of Marketing at Curtin University is an ideal choice for students aspiring to be tomorrow’s marketing leaders.

Graduates may be eligible to apply for registration using the Australian Marketing Institute.

Please refer to http://study.curtin.edu.au for additional information on entry to the course.

The Bachelor of Marketing at Curtin University offers a range of flexible financing options to support students throughout their studies. International students are required to pay tuition fees, which can be paid upfront or via payment plans. Curtin University provides the option of paying tuition fees in installments through tuition fee deferral schemes in some cases, although specific details depend on the student's country of residence and visa status. Domestic students may access government loans such as HECS-HELP for eligible undergraduate programs, which allow deferred payment of tuition fees until the student’s income reaches a certain threshold.

In addition to government assistance, Curtin University offers scholarships and financial aid opportunities to reduce the economic burden on students. These include academic scholarships based on merit, equity scholarships for students from diverse backgrounds, and specific scholarships for international students. Many of these scholarships provide partial or full remission of tuition fees, thus making the programme more accessible.

Students are also encouraged to explore external financing options, including private loans and sponsorships from organizations. The university’s dedicated financial services team provides guidance on budgeting, managing tuition payments, and exploring external funding sources. Furthermore, students enrolled in the Marketing program can take advantage of part-time work opportunities, both on and off campus, to help finance their education and living expenses. Curtin University is committed to supporting students financially through comprehensive advice, flexible payment options, and financial aid programs, ensuring that all students can focus on their academic and professional development without undue financial stress.

The Bachelor of Commerce (Marketing) at Curtin University offers students a comprehensive understanding of marketing principles and practices within the broader context of business management. This program is designed to develop essential skills in identifying consumer needs, analyzing market trends, and creating strategic marketing campaigns that drive business growth and brand recognition. Students will explore core topics such as market research, consumer behavior, digital marketing, branding, advertising, and sales management. The curriculum integrates theoretical knowledge with practical applications, enabling graduates to adapt to the rapidly evolving marketing landscape influenced by technological advancements and globalization.

Throughout the degree, students gain valuable insights into ethical considerations and sustainable marketing practices, preparing them to make responsible decisions in their professional careers. The program emphasizes the development of communication, analytical, and problem-solving skills, which are crucial for effective marketing management. Curtin University's strong industry connections provide students with opportunities for internships, real-world projects, and networking events, enhancing employability upon graduation. The program also incorporates contemporary topics like data analytics, social media marketing, and e-commerce, ensuring students stay current with industry trends.

The Bachelor of Commerce (Marketing) can be completed full-time over three years or part-time, offering flexibility to accommodate different student needs. graduates of this program are well-equipped for roles such as marketing manager, brand manager, digital marketing specialist, market researcher, and sales director. The program also serves as a solid foundation for pursuing postgraduate studies in marketing or related fields. Curtin University's focus on innovative teaching methods, including case studies, group projects, and industry collaborations, fosters a dynamic learning environment that prepares students for successful careers in the competitive marketing industry.