Marketing

This course offers an entry point for students in non-business disciplines who would like to develop their skills in basic areas of marketing.

The Bachelor of Marketing at Charles Sturt University is a comprehensive degree program designed to equip students with a wide range of skills and knowledge essential for a successful career in the dynamic field of marketing. Throughout the course, students explore core concepts such as consumer behavior, market research, digital marketing, branding, advertising, and strategic marketing management. The program emphasizes practical learning through real-world projects, case studies, and industry placements, enabling students to apply theoretical knowledge to actual marketing challenges faced by organizations today.

Students will develop strong analytical and communication skills, allowing them to create effective marketing strategies tailored to diverse audiences and markets. The curriculum includes modules on social media marketing, e-commerce, data analytics, and marketing communications, reflecting the latest trends and technologies shaping the industry. The program also fosters critical thinking and problem-solving abilities, preparing graduates to innovate and adapt in a rapidly changing marketplace.

The Bachelor of Marketing at Charles Sturt University is designed with industry relevance in mind. Students benefit from opportunities to engage with industry professionals, participate in internships, and gain insights into current marketing practices. The university’s strong connections with local and international businesses provide students with networking opportunities and practical exposure that can enhance employability upon graduation.

Graduates of this program will be well-positioned for careers in various marketing roles, including brand management, digital marketing specialist, market researcher, advertising executive, and sales and marketing manager. The degree also lays a solid foundation for further study in postgraduate marketing, business administration, or related fields. With an emphasis on ethical marketing practices and sustainable business strategies, the program prepares students to become responsible professionals contributing positively to society and the economy.

• Bachelor degree or other Credentials
• Professional attainment or Work Expertise

Funding options for the Bachelor of Marketing at Charles Sturt University include a range of financial aid opportunities designed to support students throughout their studies. Prospective students can explore government loans such as Youth Allowance and Austudy, which provide income support and are available for eligible domestic students undertaking full-time study. Additionally, the Commonwealth Supported Place (CSP) scheme allows students to pay subsidized tuition fees, significantly reducing the overall cost of their degree. For those who prefer to study part-time or have financial constraints, the university offers flexible payment plans and scholarships. Charles Sturt University’s Merit Scholarships, dedicated to high-achieving students, can provide financial assistance that helps offset tuition costs and living expenses. The University also encourages students to consider external scholarships, industry sponsorships, and part-time employment options. International students enrolling in the Marketing program are required to pay tuition fees upfront, with potential access to private or external scholarships and student loans depending on their country of residence and visa conditions. The university’s Financial Aid Office offers detailed guidance on applying for these financial supports, ensuring students are aware of all available resources. Furthermore, the university promotes research grants and funding programs for students engaged in research projects related to marketing, which can provide additional financial support. It is advisable for students to contact the university’s financial services department early to plan their budget and explore all eligible funding avenues. Overall, Charles Sturt University is committed to making higher education accessible by providing comprehensive financial support options tailored to meet diverse student needs, ensuring students can focus on their academic pursuits without undue financial stress.

The Bachelor of Business (Marketing) at Charles Sturt University is designed to equip students with the essential skills and knowledge required to excel in the dynamic field of marketing. This program offers a comprehensive curriculum that covers core concepts such as marketing principles, consumer behavior, digital marketing, strategic marketing, market research, and brand management. Students will explore how businesses develop, implement, and evaluate marketing strategies to engage target audiences effectively and drive organizational growth. The program emphasizes practical application through real-world projects, case studies, and industry placements, allowing students to gain valuable hands-on experience.

Throughout the course, students will learn about the latest trends and technologies influencing marketing practices, including social media marketing, data analytics, and e-commerce strategies. The curriculum integrates theoretical foundations with practical skills, ensuring graduates are well-prepared for careers in advertising, brand management, market research, sales, and digital marketing agencies. The program also develops critical thinking, communication, and problem-solving skills, which are essential for effective marketing professionals.

Charles Sturt University provides state-of-the-art facilities, experienced faculty members, and industry links to support student learning and employment prospects. The university’s strong focus on industry engagement means students have opportunities to undertake internships and work placements, facilitating connections with potential employers and gaining industry insights. Graduates of the Bachelor of Business (Marketing) are prepared to work in a global marketplace, with knowledge applicable to various sectors such as retail, technology, healthcare, and government. The program aims to produce innovative and ethical marketers who can contribute to the growth and reputation of their organizations while adhering to sustainable and socially responsible practices.